Elena Mazzi, Mass age, message, mess age (Elica 2018), 2018. Studio per la XVII edizione del Premio Ermanno Casoli
Elena Mazzi, Mass age, message, mess age (Elica 2018), 2018. Studio per la XVII edizione del Premio Ermanno Casoli
(IT) Il tuo 5×1000 a sostegno dell’arte contemporanea C.F.91029340428
5×1000 for contemporary art C.F.91029340428
Elica and FEC present
Labics | Visionair
Curated by Marcello Smarrelli
16th-28th april 2018
INTERNI Exhibition House in Motion
Università degli Studi di Milano – Cà Granda
Via Festa del Perdono, 7
Visionair is a small architecture, a mysterious object that invites the visitors to enter. The interior is an enveloping space: a large video on the floor, reflected on the side walls, immerses the visitor in a surreal and upside-down dimension of reality.
The idea of Visionair comes from a reflection on the meaning of the inversion of the point of view, which is the concept underlying the recent researches carried out by Elica.
The installation, curated by Marcello Smarrelli, completely independent from the context in terms of language and materials, finds a strong dialectic relationship with the portico of Cà Granda, from which it mutates its own geometric and spatial matrix.
Visionair is part of a research that Labics has been carrying out since some years on the relationship between structure and space.
16th-22nd april h. 10:00-24:00
28th april h. 10:00-18:00
Soon for sale the book
“INNOVARE L’IMPRESA CON L’ARTE. IL METODO DELLA FONDAZIONE ERMANNO CASOLI”,
by Deborah Carè, Chiara Paolino, Marcello Smarrelli
Preface by Pier Luigi Celli
A multi-voice tale on the art-business relation, focused on the ten year experience of Fondazione Ermanno Casoli.
Innovare l’impresa con l’arte. Il metodo della Fondazione Ermanno Casoli is the book’s title; it is published by Egea, and will be presented on Tuesday, April 10th 2018, at 16.30, in Milan. The venue will be Sala San Paolo G.129, Università Cattolica del Sacro Cuore.
The presentation will be introduced by Prof. Domenico Bodega, Dean of the Department of Economics of Università Cattolica del Sacro Cuore, and the moderator will be Marco Carminati, art historian and Sole 24 Ore journalist. Besides the authors, Francesco Casoli, Elica President and artista Ettore Favini will take part to the meeting.
During an informal meeting and open to participants, the authors will talk about the main topics of the book: how businesses are benefited by art, the art ability to be a tool for personal identity innovation and a trigger of more effective behaviors; art as a way to renew learning and knowledge creation, as a way to innovate the physical space, the products and the enterprise processes, that is a new way to conceive the competitive advantage through art.
Free entry on a first come first served basis
“There’s a number becaming a body when a geometry cancels the figure felling 10 into space”. Sissi
Sissi, 10x10xFEC, 2017.
Sissi, 10x10xFEC, 2017
Sissi enriches 10x10xFEC, the album celebrating the 10th anniversary of Fondazione Ermanno Casoli, composed by the images of 10 artists – Francesco Arena, Francesco Barocco, Chiara Camoni, Danilo Correale, Ettore Favini, Anna Franceschini, Francesca Grilli, Diego Marcon, Andrea Mastrovito, and Sissi as well – who personally interpret the number 10.
A new image by the artist Francesco Barocco – winner of the Ermanno Casoli Award XII edition – enriches the album 10x10xFEC.
Francesco Barocco, 10x10xFEC (Untitled), 2017.
Grapithe on paper, 22×28 cm.
Francesco Barocco, 10x10xFEC (Senza Titolo), 2017. Grafite su carta, 22x28 cm.
10x10xFEC is the album celebrating the 10th anniversary of Fondazione Ermanno Casoli. It is composed by the images of 10 artists, who personally interpret the number 10.
During the year, the homepage will host the invited artists’ images: Francesco Arena, Francesco Barocco, Chiara Camoni, Danilo Correale, Ettore Favini, Anna Franceschini, Francesca Grilli, Diego Marcon, Andrea Mastrovito, and Sissi.
“We were inspired by our workshop for E-STRAORDINARIO for kids: Shaping the World in which the participating children, by playing with clay manipulation, have created and agglomerated forms, shaping a single large sculpture.” (…)
“The poster’s image announcing the project was one of our 2003 works entitled After Love, inspired by Buster Keaton’s short movie One Week, which narrates the surreal and comic vicissitudes related to the construction of a prefabricated house. We made a scale clay model of the house and set it in the characteristic winter climate recalling Christmas.” Vedovamazzei
Monday 4th December 2017, at 5 pm at Urbino’s Academy of Fine Arts (ABA) will be inaugurated HANDS, the sound pièce realized by Accademia’s students co-ordinated and supervised by Francesca Grilli, created during the the working class called ‘Hand’ conducted by the artist last October at the Academy.
The five sound tracks forming the sound pièce content produced by the students in collaboration with the artist, will be installed in the Gallery of the Academy of Fine Arts space located in Urbino, from 4 to 15 December 2017 with the following opening hours: Monday – Friday from 10 am to 6 pm and Saturdays from 9 am to 12 am.
Laura Affatato, Marco Almonti, Lorenzo Bartolucci, Vladimir Bertozzi, Andrea Betti, Elena Buttinelli, Chiara Cairone, Carolina Campanelli, Emanuela Caponi, Eva Rebecca Cucchi, Luana D’Alfonso, Elisa del Pero, Francesca del Nio, Emilio Giacomelli, Vito Jon Bove, Lorenzo Lembo, Marco Lombardi, Alex David Luchetti, Anita Lonzi, Domiziana Luzii, Davide Magrini, Silvia Mantellini, Amedeo Mencarini, Katherine Mercedes, Matilde Morri, Maria Grazia Mortilla, Laura Nardin, Cristina Palmisani, Valentina Sammaciccia, Laura Tiberi, Nadia Tritarelli, Hannah von Call.
Anna Franceschini – the XIII edition of the Ermanno Casoli Award winner with Rock Paper Scissors – for 10x10xFEC, the album celebrating the first ten years of the foundation.
Anna Franceschini, 10x010xFEC, 2017
Anna Franceschini, 10x10xFEC, 2017
The new image created by the artist Anna Franceschini in two different versions enriches the 10x10xFEC album that celebrates 10 years of the Ermanno Casoli Foundation (2007-2017).
During the year, the homepage will host the invited artists’ images: Francesco Arena, Francesco Barocco, Chiara Camoni, Danilo Correale, Ettore Favini, Anna Franceschini, Francesca Grilli, Diego Marcon, Andrea Mastrovito, and Sissi.
Monday 30th October 2017, from 10.00 to 12.00 a.m.
Conference | Innovare l’impresa con l’arte. Il metodo della Fondazione Ermanno Casoli (Modernising businesses by use of art. The Ermanno Casoli Foundation method)
Tuesday 31st October 2017, at 6.00 p.m.
Inauguration | Francesca Grilli’s Faster Than Light (2015) video installation
Accademia di Belle Arti di Urbino
Urbino, via dei Maceri 2
Francesca Grilli, Faster Than Light, 2015. Still from video. Courtesy: Galleria Umberto Di Marino, Napoli
30th and 31st October 2017 will see the Ermanno Casoli Foundation and the Academy of Fine Arts of Urbino present Francesca Grilli’s HAND, curated by Marcello Smarrelli, at the Academy headquarters. HAND, which is a working class for the students of the Academy, was developed within the framework of the Arte, tra antropologia e orientamento sinestetico (Art at the crossroads of anthropology and synesthetic orientation) project, launched in May 2016 by the Visual Arts Department and conceived by professor Massimo Vitangeli. This peculiar educational programme has seen the cooperation of curators and artists such as Filippo Berta, Angel Moya Garcia, Andrea Nacciarriti and Eugenio Viola, who worked on a series of activities aimed at involving participants.
Two public events will take in Urbino, at the Academy headquarters in via dei Maceri 2:
Monday 30th October 2017, from 10.00 a.m. to 12.00 a.m.
A conference entitled Innovare l’impresa con l’arte. Il metodo della Fondazione Ermanno Casoli (Modernising businesses by use of art. The Ermanno Casoli Foundation method)
with the following speakers:
Marcello Smarrelli, Ermanni Casoli Foundation Artistic Director
Umberto Palestini, Director of the Academy
Massimo Vitangeli, Visual Arts Professor
Tuesday 31st October 2017, at 6.00 p.m.
The inauguration of Francesca Grilli’s Faster than Light video installation (2015)
which will be shown until 30th November during the opening times of the Academy, namely from Monday to Friday from 10.00 a.m. to 6.00 p.m., and Saturday from 9.00 a.m. to 12.00 a.m.
Our Art Director Marcello Smarrelli will be the Round Table titled Corporate Collections in Italy: management, networking, prospects moderator.
Monday 16th October 2017 at 5 pm Piazza Venezia, 11 – Rome
Associazione Civita, Sala Gianfranco Imperatori
Gli spazi dell'Headquarters Elica di Fabriano dove sono esposte le opere che i dipendenti di Elica hanno realizzato insieme agli artisti durante le attività di E-STRAORDINARIO. Photo credit: Marco Tedeschi
Organized by AXA ART Italia, in collaboration with UNICATT and Intesa San Paolo, the conference represents an important moment for discussion about the importance of corporate collections, an increasingly interesting phenomenon for creating learning and innovation both in managerial and artistic contexts.
Nicola Maccanico, Vice President of CIVITA Association
Italo Carli, General Manager AXA ART
Chiara Paolino, Università Cattolica del Sacro Cuore
Laura Feliciotti, Intesa Sanpaolo Cultural Activity
Lucia Tremonte, Lungarotti Foundation
Daniela Brignone, Historical Archive and Peroni Beer Museum
Cristina Remains, Senior Art Expert AXA ART
On Saturday, October 14th, FEC participates in the Thirteenth Day of Contemporary Art – the great annual event organized by AMACI to bring the art of our time to the general public – organizing guided tours of the Elica art collection.
Gli spazi dell'Headquarters Elica di Fabriano dove sono esposte le opere che i dipendenti di Elica hanno realizzato insieme agli artisti durante le attività di E-STRAORDINARIO. Photo credit: Marco Tedeschi
Ermanno Casoli Foundation invites all Contemporary Art lovers to visit the Corporate Collection of Elica – its main supporter – that represents a way in which art enters the workplaces improving the working environment and getting the community used to the signs of contemporary.
Elica Corporate Collection results from the interaction between employees and internationally renowned artists. The artworks are fully realised during FEC’s workshops, in which contemporary art turns into an educational and methodological tool, contributing to improve working places and innovation.
Elica Corporate Collection is included into Global Corporate Collection (2015), a volume dedicated to the 100 best artistic corporate collection worldwide.
Guided tours will be available at 10 am, 11 am and 12 am on October 14th, for groups of 10 people maximum. Reservation required no later than Wednesday 11th October by writing to: firstname.lastname@example.org
+39 0732 6104257 | +39 345 6420254
Our Artistic Director Marcello Smarrelli partecipates at ArtLab17, testifying FEC’s ongoing commitment to the production and enhancement of contemporary art.
On 28 and 29 September, the last stage of ArtLab 17 will be held in Mantua, under the title Laboratori Culturali: the two planned days will be a laboratory, a real shared design exercise with the most qualified experts and industry professionals in view of the European Year of Cultural Heritage and its presentation at the Forum of Culture in December 2017 in Milan.
This year, as usual, ArtLab’s program will also be complemented with FattidiCultura, a promotional event at the 4th edition sponsored by Consortium Pantacon, which hosts reflections, comparisons and experiences related to the regeneration of physical and immaterial spaces in urban and non-urban contexts through languages of culture.
We are asking Ermanno Casoli Foundation friends to support us with their vote, until November the 15th, to win the Social Media Art Awards.
A shot from the workshop Vitriol, Ermanno Casoli Award, 2016
The Ermanno Casoli Foundation participates in the prestigious international contest Corporate Art Awards, 2017 edition, prize which identifies, values and promotes the best collaborations between both worlds, business and art.
The aim is to promote the best practices that link the business world and art, and to emphasize the importance of art as a profound expression of corporate social responsibility.
The Big Archive by Perino & Vele
for E-STRAORDINARIO for kids #5.
On Thursday, September 7th 2017
Headquarters Elica, Fabriano with 80 children.
The Big Archive 1994-2014, 2014 Particolare Coll.Madre museo d’arte contemporanea DonnaRegina, Napoli
For the fifth E-STRAORDINARIO for Kids edition, artists Perino & Vele have conceived The Big Archive, a workshop that aims at building a temporary archive by overlapping wooden boxes, which are usually used to collect, ship, and deposit various items, from farming products to archeological finds.
By leveraging the symbolic value of these boxes, the kids taking part to the workshop – to which, with Elica employees’ children, will participate children from the Fabriano bilingual kindergarten Iris Garden – will be encouraged to create papier-maché objects, an old artistic technique that Perino & Vele re-processed; later, the objects will be arranged in the boxes, which will be piled and will compose a big archive, The Big Archive. On the front of the piled boxes, kids will draw an iconic papier-maché image, and will be aided by the artists.
The project has a preliminary step of cooperation between parents and children: they will have to collect any kind of paper material useful to build an archive: from newspapers to magazines, from medical prescriptions to ice-cream paper, from train tickets to shopping tickets, from comics to old exercise books. The idea is melting different materials that tell our life, which is made both of habits and daily gestures, and of reports or historical events, which often intertwine with our experiences, in a wider choral tale.
The workshop will finish with the installation and public opening of the artwork The Big Archive.
“I combined, as in a carpet’s weaving project, all the artists who worked with FEC in these 10 years, everyone is represented by a colour and intertwined in the warp of the 52 year’s weeks.”
Ettore Favini, 10x10xFEC (Project for a Carpet), 2017
Ettore Favini, 10x10xFEC (Project for a Carpet), 2017
A new image by Ettore Favini, entitled “Project for a Carpet”, enriches the album 10x10xFEC. The artist explains:
“I combined, as in a carpet’s weaving project, all the artists who worked with FEC in these 10 years, everyone is represented by a colour and intertwined in the warp of the 52 year’s weeks.”
10x10xFEC is the album celebrating the 10th anniversary of Fondazione Ermanno Casoli (2007-2017). It is composed by the images of 10 artists, who personally interpret the number 10.
During the year, the homepage will host the invited artists’ images: Francesco Arena, Francesco Barocco, Chiara Camoni, Danilo Correale, Ettore Favini, Anna Franceschini, Francesca Grilli, Diego Marcon, Andrea Mastrovito, and Sissi.
“10 as the fingers of our hands. My hand and my daughter Anna’s one. 10 fingers grasp and do. 10 fingers give a high 5. 10 fingers to learn to count”.
Francesco Arena,10x10xFEC, 2017
Francesco Arena, 10x10xFEC, 2017
To celebrate Fondazione Ermanno Casoli’s tenth anniversary (2007 – 2017), we asked 10 artists to personally interpret the number 10.
The delicate and intimate image by Francesco Arena is illustrated by the artist: 10 as the fingers of our hands. My hand and my daughter Anna’s one. 10 fingers grasp and do. 10 fingers give a high 5. 10 fingers to learn to count.
“The picture is a scan of the ten Ventolin’s packs I used from January to April 2017”.
Diego Marcon, 10x10xFEC, 2017
Diego Marcon, 10x10xFEC, 2017
To celebrate Fondazione Ermanno Casoli’s tenth anniversary (2007 – 2017), we asked 10 artists to personally interpret the number 10.
“I observed the images from Il Grande Baccano, and lingered on a series of portraits of the post-performance resting instruments. In one of these, a rounded instrument reminded me of a zero. All I had to do was adding a one before it”.
Chiara Camoni, 10x10xFEC, 2017
Chiara Camoni, 10x010xFEC, 2017
To celebrate Fondazione Ermanno Casoli’s tenth anniversary (2007 – 2017), we asked 10 artists to personally interpret the number 10.
The image that Chiara Camoni came up with arises from one of the pictures that were taken to document Il Grande Baccano (Big Bang). Ovvero 763 strumenti per 763 bambini; this was a project that was carried out last year with kindergarten children and students from first and second grade from the three Fabriano primary schools. The project engaged 763 children.
The artist declared:
I observed the images from Il Grande Baccano, and lingered on a series of portraits of the post-performance resting instruments.
Every child, before leaving, placed their instruments on the square cobblestones. This generated spontaneous agglomerates, some of them were put in order, some others were randomly arranged: they created a bizarre and fluorescent still life.
One of these, a rounded instrument, reminded me of a zero. All I had to do was adding a one before it.
Danilo Correale – the XIV edition of the Ermanno Casoli Award winner with The Game – for 10x10xFEC, the album celebrating the first ten years of the foundation.
Danilo Correale, 10x10xFEC, 2017
To celebrate Fondazione Ermanno Casoli 10th Anniversary, we asked 10 artists to interpret the number 10 in a personal fashion.
During the year, images of invited artists will be posted in the homepage: Francesco Arena, Francesco Barocco, Chiara Camoni, Danilo Correale, Ettore Favini, Anna Franceschini, Francesca Grilli, Diego Marcon, Andrea Mastrovito, and Sissi.
CERTAIN THINGS is the book that collects and analizes Chiara Camoni’s works. It could not miss the project IL GRANDE BACCANO (Big Bang), commissioned by FEC and curated by Marcello Smarrelli
CERTAIN THINGS is the book that collects and analizes Chiara Camoni’s works, from her beginning till now. The book was presented during the third edition of GRANPALAZZO 2017, an exclusive exhibition-event taking place outside the usual contemporary art contexts, intended to encourage an authentic dialogue between artists, the audience and art professionals.
The book could not miss the project IL GRANDE BACCANO (Big Bang), commissioned by FEC and curated by Marcello Smarrelli, that was realised with kindergarten, firt-grade and second-grade school students of Fabriano: a total of 763 children.
HAND #2. A new E-STRAORDINARIO event with Francesca Grilli for the students of Sole 24 Ore Business School.
Un momento del workshop Hand #2, 2017
On Wednesday, May 24th, 2017 in Milan, at MUDEC – Museo delle Culture, a new event from the E-STRAORDINARIO workshop cycle curated by Marcello Smarrelli will take place; its protagonist will be Francesca Grilli, an internationally known first-level artist.
On this occasion, FEC proposes to the Master in Economics and Art and Culture Management students a project entitled Hand, which was already carried out in 2015 with a group of entrepreneurs and designed by Piero Tucci, M&D Senior Partner and trainer specialized in HR education and development. Since 2012, FEC has been partner to Sole 24 Ore Business School.
The project aims at giving an educational experience to students within a business environment, by analyzing its contents and modalities.
5×1000 for contemporary art C.F.91029340428
On Wednesday, May 3rd, the Art + Business = Love (?) Festival, dedicated to the art-business relations, is opening with a double projection of The Game, at 7.00 pm and 8.30 pm, at Mole Vanvitelliana’s Aula Didattica in Ancona
Danilo Correale, The Game, 2014. Still from video
The Game is the movie that artist Danilo Correale realized as he won the Ermanno Casoli Award XIV edition, curated by Marcello Smarrelli; the protagonists were more than eighty employees of three Tuscany-based companies – ColleVilca srl, PR Industrial Srl, and Trigano Spa. They played a three-goal football match, which is an unusual tool to overcome the competition mood featuring traditional football, by fostering participants to adopt a cooperative and aggregative approach. The projection will be replayed on May 4, 5, and 6 from 10.00 am at 9.00 pm; the entry is free.
On May 3rd, at 6.00 pm at Museo Omero’s Conference Room, Deborah Carè and Marcello Smarrelli, FEC’s art and organizational directors, will participate in a conference on the issue “ART FOR BUSINESS: arte e imprese per un Nuovo Rinascimento” (Art and business for a New Renaissance). Sebastiano Di Diego – economist and Network Advisory CEO, Alessia Tripaldi – Sineglossa Creative Ground art&business supervisor, Raimondo Orsetti –Regione Marche’s Tourism, Culture and Productive Activity Responsible will take part to the meeting. During the meeting, models and good practices will be used to explain the way in which competitiveness and innovation potential within companies can be increased thanks to artistic contributions.
Francesca Grilli, 10x10xFEC (Wheel of Fortune), 2017
Courtesy: Umberto Di Marino, Naples
“My passion for tarots and oracles led me to think about the connection between recent events and destiny fortuity, which is contained in the 10th Tarot Major Arcanum, The Fortune Wheel. I found this fantastic gaming station in Las Vegas, and I placed a bet “.
Francesca Grilli, 10x10xFEC, 2017 Courtesy: Umberto Di Marino, Napoli
To celebrate Fondazione Ermanno Casoli 10th Anniversary (2007 – 2017), we asked 10 artists close to the Foundation to interpret the number 10 in a personal fashion.
Francesca Grilli launches the new Website, with the first image from the album 10x10xFEC.
Once every 10 days, images of invited artists will be posted in the homepage: Francesco Arena, Francesco Barocco, Chiara Camoni, Danilo Correale, Ettore Favini, Anna Franceschini, Francesca Grilli, Diego Marcon, Andrea Mastrovito, and Sissi.
If, as John Ruskin claims, art happens when hand, head and heart work together, then let us state that Signora Gianna was a real artist.
She will be deeply missed.
Fondazione Ermanno Casoli (FEC) expresses its deepest grief for its own President and founder’s demise, Ms. Gianna Pieralisi Casoli.
FEC members and Elica employees liked calling her Signora Gianna. During her lifetime, which was scarred by her husband’s early passing, she turned her commitment and dedication to work into her distinctive features.
In 2007 she founded FEC, which since the very beginning has given insights and steps forward to foster projects that make contemporary art and the enterprise sector meet, by leveraging Ermanno’s strong spiritual legacy. In a very short time, it became a global reference for the topics it deals with.
During the years, thanks to her generosity, several artists have shared FEC’s values and participated in its countless initiatives.
Our Art Director, Mr Marcello Smarrelli, was appointed Consultant for Culture by the Mayor of Pesaro, who wanted him in his staff; Mr Smarrelli will work side by side with council member Mr Daniele Vimini in organizing and coordinating Comune di Pesaro cultural activities.
Our art director Marcello Smarrelli was appointed Culture Consultant; he will be working side by side with council member Daniele Vimini, in Pesaro’s Mayor staff. They will organize and coordinate cultural activities in the Pesaro province, as Fondazione Olivieri Pesaro Cultura will be established.
Fondazione Ermanno Casoli (FEC) and Sole 24 Ore’s Business School confirm their collaboration for the fifth year in a row, with a new event of the E-STRAORDINARIO training program.
Diego Marcon, Esercizi di stile #2, 2016
Thursday, November 10th, 2016, Pirelli HangarBicocca, Milan
Fondazione Ermanno Casoli (FEC) and Sole 24 Ore Business School confirm their collaboration for the fifth year in a row, through a new E-STRAORDINARIO educational program event. This will take place on Thursday, November 10th with the workshop Esercizi di stile#2 by artist Diego Marcon – curated by FEC art director Marcello Smarrelli – in collaboration with the education and human resources development specialist Luca Varvelli.
The workshop is directed to 34 students from the Sole 24 Ore Master in Economics and Art and Culture Management. It will be held in Milan at Pirelli HangarBicocca, which is an international reference institution for contemporary art. The shared goal is fostering contemporary art as a valuable educational and methodological tool for new professionals that can develop and add value to the Italian art “system”.
Artist Diego Marcon will be the main character of Esercizi di stile#2, which is the workshop title. This is a writing experiment that follows the one carried out in Fabriano in 2015 with a group of entrepreneurs from the Marche region. Participants will be inspired by the homonymous book by and they will be provided with a “basic anecdote” starting from which the will develop three variations related to the linguistic register, the literary genre and the text support. Participants – all Master’s students – will be working in groups; once the work is finished, every contribution will be included in an eBook, an artist book that will be handed out to participants. This project is perfectly in line with Diego Marcon’s poetics, which constantly questions the notions of reality and realism, and investigates the image and language status in the mass media era.
We proudly announce that Disguise, Yang Zhenzhong’s artwork for Ermanno Casoli Award XV edition has been selected for the XI Shanghai Biennale, from November 12th, 2016 to March 12th, 2017.
The work that the artist created for the Ermanno Casoli Award XV edition has been selected for the XI Shanghai Biennale
We proudly announce that Disguise, the work that artist Yang Zhenzhong created for the Ermanno Casoli Award XV edition, has been selected for the XI Shanghai Biennale, which will be held from November 12th, 2016 to March 12th, 2017 at the Power Station of Art in Shanghai, and is curated by Raqs Media Collective.
The Award is a commission that Fondazione Ermanno Casoli (FEC) gives to an artist to creating an artwork for a company, with the active participation of employees.
Yang Zhenzhong, as Ermanno Casoli Award winner, has been invited for a two month residency at Elica – a global leader in the production of hoods for household use –Shengzhou (China) plant. There, he held a workshop cycle that involved more than fifty employees, who created the installation that was presented during the Elica Show Room in Shanghai in May 2015.
The project title is Disguise and introduces its audience in a theatrical atmosphere, which is highlighted by a series of masks reproducing the involved employees, and was created by 3D scanning. Each mask was later worn by the very employees in a performance that took place within the company; the relevant documentation was later used to create a video installation.
“I asked employees to wear the mask they had created during the workshop first step through their faces scanning, during their working shift” – the artist tells. “The video shows the employees working and, simultaneously, staging the productive process. They express a kind of performative dynamic action despite they have to respect their roles’ rules within the company. With their faces covered by masks, their movements are always connected to the assembly line but, thanks to this metamorphosis, they acquire the grace of a freedom dance. Differently from what could be thought, the atmosphere during the workshop did not change the daily production potentiality; though, it turned it into a sort of theatre and added spirituality. Personally, this whole practice and creative procedure was a new extraordinary experience”.
We are cheerful that an international event such as the Shanghai Biennale, curated for this edition by a social-issue-sensitive artist collective, has chosen to present the work created by a group of employees within the E-Straordinario program, which is the educational path that FEC created to bring contemporary art into the business sector.
WATCH THE TEASER
More info on Biennial Shangai website
Deborah Carè has participated in the ArtLab16 Mantua working roundtable, focused on the relation between Culture and Welfare. She spoke about Fondazione Ermanno Casoli experience and the benefits of contemporary art on businesses.
Thursday, September 29th, 2016
On Thursday, September 29th, our Director Deborah Carè participated in ArtLab16 Mantua and joined an interesting roundtable in which different public and private institutions representatives discussed on the relation between Culture and Welfare. They talked about their visions and experiences on the issue Culture and Healthcare aiming at triggering new cultural policies, creating strategic and multidisciplinary alliances to fostering welfare through a bio-psycho-social approach that deems the human development as part of prevention and care strategies. During this meeting, the Director spoke about the Fondazione Ermanno Casoli experience and about the benefits of contemporary art on the business sector.
ArtLab is an event organized by Fondazione Fitzcarraldo. It has reached its eleventh edition and become the main platform for cultural practices and policies innovation, through a structured debate with the creativity and culture system stakeholders. This year, ArtLab16 has developed through various events in Milan, Macerata, Mantua, and Lecce. In Mantua, the Italian Capital of Culture 2016, the ArtLab program was included into the FattidiCultura one, which is a similar cultural event for issues and audiences.
Artist Andrea Mastrovito (Bergamo, 1978) won the Ermanno Casoli Award, curated by Marcello Smarrelli, which has already reached its XVI edition and has always been the emblem of art-business contamination.
Friday, September 16th, 5:00 pm at Angelini A.C.R.A.F, Ancona headquarters
Artist Andrea Mastrovito (Bergamo, 1978) won the Ermanno Casoli Award, curated by Marcello Smarrelli, which has reached its XVI edition. This award has always symbolized the contamination between art and enterprise. The artist has been awarded with several prizes and is an important voice in both domestic and international contermporary art scene, due to his ground-breaking research, in line with FEC’s values.
The Ermanno Casoli Award XVI edition introduces a new aspect: the activities will be thoroughly carried out in the Ancona Angelini pharmaceutical plant and are included within an educational project arisen from the collaboration between the Foundation and M&D Company, which have worked together for years in different initiatives.
For this occasion, Andrea Mastrovito has conceived a path through art and education that he entitled Vitriol: this term – which is a Latin acronym whose meaning is well known to alchemists: Visita Interiora Terrae Rectificando Invenies Occultum Lapidem namely “Visit the interior of the earth and purifying you will find the hidden stone” – has inspired the artist for the creation of a seven wall-work cycles within the company spaces.
More than 100 Angelini employees were involved in this educational path in which the employees were divided into groups and have contributed to Vitriol making, supported by the artist. This permanent artwork was specifically conceived for their work space. Artist, employees, trainer and curator developed their team work by discussing every step of the project – from its conception to its implementation. They worked side by side during the whole making process.
Mastrovito and more than 100 employees have made 7 wall paintings, by engraving the walls of 7 selected spots inside the plant; they have created a series of figures that were shaped through the pre-existing colors within the wall layers. A real space archeology was unveiled within the layers and in the passage of time.
For the work concept, the artist was inspired by medicine and pharmaceutics; particularly, he focused on the chemical process that turns an active principle into a powder to be used in the pharmaceutical industry. The project hint arises from the artist observing the chemical processes observation – complex and rich in steps – through which active principles powders are obtained. Finally, for this reason, the powders from the engravings were collected and exhibited together with the artwork, as if they were the “soul” of the wall-engraved figure, its “active principle” –, reconnecting to Angelini’s activity.
Vitriol will be presented to the audience, the press and the institution representatives on September 16th, at 5:00pm at Angelini A.C.R.A.F. Ancona, as a further testimony of the advantages brought by the art-enterprise interaction.
On the occasion of Vitriol opening, a whole process documented publication will be presented, with texts by Gianna Pieralisi (FEC President), Deborah Carè (FEC Director), Piero Tucci (M&D Senior partner), Marcello Smarrelli (FEC Art director) and Francesco Nucci (neurosurgeon and Fondazione VOLUME! President).
Entrance upon invitation or subscription at: email@example.com
Watch the TEASER
Andrea Mastrovito and 100 Angelini’s employees, Vitriol, 2016
Photo credit: Marco Tedeschi and Fabrizio Carotti
Elica and FEC propose a new E-STRAORDINARIO for Kids event, in which game, fantasy and dream are shaped by working clay, the most classic of the “artistic” materials shared by art and craft.
A new E-STRAORDINARIO for Kids event with Vedovamazzei, curated by Marcello Smarrelli
Thursday, September 8th, 2016 at Elica’s headquarter in Fabriano
Elica and Fondazione Ermanno Casoli (FEC) have been promoting a new E-STRAORDINARIO for Kids event – an educational workshop cycle dedicated to Elica’s employees’ children. This has become a classic appointment before schools reopening. The project has reached its fourth edition and inspires to E-STRAORDINARIO, the educational program that FEC conceived to bring contemporary art into the business sector. It was successfully experimented in several companies and it revealed to be a valuable educational and methodological tool that is addressed to employee. Thanks to this project, FEC obtained several acknowledgments, including the sponsorship of the Italian Ministry for Arts and Culture and the Cultura+Impresa Award 2014.
One of the most famous couple in the art sector, the duo Vedovamazzei (Stella Scala and Simeone Crispino), will be the main characters of this new highly creative event. This will be held on Thursday, September 8th at the ELICA plant of Fabriano. Vedovamazzei has conceived a workshop entitled SHAPING THE WORLD – Plasmare il mondo, curated by Marcello Smarrelli. Seventy kids, aged 6 to 10, will be asked to reinvent their parents’ working place as an ideal creative space.
The workshop will be divided into three steps: firstly, a preparatory step during which participants will familiarize with the topics of working day and the material that will be used: clay. Secondly, kids will be involved into planning and creating their ideal factory and the relevant most suitable uniform; finally, a conclusive step will be dedicated to arranging the exhibition of their works.
Play, fantasy and dream will be shaped by handling clay, the most classic “artistic” material that art and craft share.
The workshop will develop in this lucid yet highly educational context; it will be carried out in the Elica headquarter of Fabriano, which is the company core and was chosen as ideal observatory to allow kids to familiarizing with their parents’ working place, by participating in their daily activities.
In July, a new E-STRAORDINARIO event: The Wishful Map #4, the workshop that artist Pietro Ruffo has conceived for forty employees of the Distribution department of Euler Hermes Italia.
Un momento del workshop The Wishful Map #4, 2016
Tuesday and Wednesday, July 19th-20th, 2016 at La Borghesiana (Rome) sport village
Fondazione Ermanno Casoli presents a new E-STRAORDINARIO event, a project curated by Marcello Smarrelli that has been bringing contemporary art to the business sector for years and has been using art as a methodological and educational tool for corporate training.
The new E-STRAORDINARIO event is entitled The Wishfull Map #4 and features artist Pietro Ruffo. It follows the one carried out for Angelini group’s pharmaceutical subsidiary (2015), the one for the students of Master in Art and Culture Economics and Management, held by Sole 24 Ore Business School (2015) and the latest one, for Bellegra (Rome) Banca di Credito Cooperativo, last June. These collective artworks are created with the company employees or students and are included in a wider program that was originated by the collaboration between Fondazione Ermanno Casoli and Piero Tucci, M&D Senior Partner. Such program aims at creating a series of conceptual maps that reflect the values and the vision of businesses through their employees’ activities.
The workshop will involve about 30 employees among officials and managers from the Distribution department of Euler Hermes Italia, a Rome-based trade credit insurance company of the Allianz group. The goal is to strengthen the cooperation and integration spirit among co-workers and to stimulate knowledge contamination through the creation of a collective artwork.
The artist will begin from a very peculiar Earth projection inspired to De L’Isle Equidistant Conic one, which was sketched out by the French astronomer Joseph Nicolas De L’Isle for the first time in 1745.
The Earth projection will be divided into 24 wedges and each participant will be asked to work on a world’s portion and to choose a Country that they will analyze on the basis of the risk evaluation studies five main factors: economic risk, financial risk, commercial risk, political risk and business environmental risk. Every participant will transcript its analysis on the relevant world section by using colors. At the base of each portion, the emblematic characters of the chosen Country currency will be drawn.
During the two-day workshop, Pietro Ruffo and Euler Hermes Italia employees will create a map that will artistically revisit, in their shape and colors, the most common risk maps in which every color will match a Country’s stability level.
The final result will be a collective artwork, an artistic synthesis of Euler Hermes Italia Universe that simulates the conic shape of the Euler Hermes Roman headquarter entrance layout.
Fondazione Ermanno Casoli (FEC) Director Deborah Carè joined the third day of the Soft Economy Festival, which was organized by Fondazione Symbola and took place on July 5th-7th, 2016.
On Thursday, July 7th, at Treia (MC) City Theatre, a meeting has been held with the public and private institutions stakeholders operating in the Apennines territory. They discussed the new territorial development dynamics and showed good practices examples. Deborah Carè, as Brand Communication Manager of Elica Group and FEC Director, presented the Fondazione’s activities and their benefits on Elica – a leader company that produces hoods for household use and is the main FEC sponsor.
Fondazione Symbola has committed for years to fostering a quality- and Italian excellence-oriented development model, through several activities that include the Soft Economy Festival; this fourth edition has been organized in collaboration with Consorzio Aaster, Comune di Macerata and the Universities of Camerino and Macerata; more than 120 speakers from the economics, academy, politics and association sectors have taken the floor during subject-specific roundtables, conferences and demonstrative moments. The Festival main topics were the strength of culture and creativity as development factors, the digital factor potentiality as innovation trigger and the Apennines as labs to discuss about the role of mountains in the Mediterranean region.
More info: www.symbola.net
Our director Deborah Carè joined ContemporaneaMarche, an event that took place on Friday, June 24th, 2016 at Centro Arti Visive Pescheria in Pesaro and was organized by Regione Marche – Culture Department with the purpose of promoting a dialog with institutions and contemporary art stakeholders operating in the Marche area; this has triggered a shared process for creating a network of the most interesting contexts that leads to building a precise contemporary identity of Marche.
By identifying ten sectorial categories, the Region authorities invited the relevant spokespeople to summarize a project proposal. FEC director, Deborah Carè, as the Foundations spokesperson, asked the Regional authorities to act as a bridge to fill the regional-international gap, and to turn into a reference for the different (public and private) stakeholders operating on the local level; this would allow them to interacting with the Italian Culture Institutes network abroad. Our art director, Marcello Smarrelli, coordinated the meeting.
More info: ContemporaneaMarche|10 proposte
Fondazione Ermanno Casoli presents a new E-STRAORDINARIO event, a project curated by Marcello Smarrelli that has been bringing contemporary art to the enterprise world for years, by using it as an educational and methodological tool for enterprise training.
On Saturday and Sunday, June 11th and 12th, 2016 E-STRAORDINARIO will be held at Convento di San Francesco, in Bellegra (Rome), with artist Pietro Ruffo, who is holding a workshop entitled The Wishfull Map #3; this is directed to 35 employees of Bellegra’s Banca di Credito Cooperativo and will aim at strengthening the essential values representing BCC culture, by creating an artwork. The project is triggered by the collaboration between Fondazione Ermanno Casoli and Piero Tucci, M&D Senior Partner, who is a trainer specialized in human resources training and development.
The artist will take a Fifties 10.000 Lire note and participants will redesign and magnify it. The resulting note will be turned into a map, upon which they will set, on verso and recto sides, several chromatic items: projections, analyses, forecasts and calculations from a hypothetical financial planning that the bank employees will hypothesize for a local business’ development and growth plan. Furthermore, this note has a strong symbolic value to Bellegra’s BCC: its thirty-two founding partners founded the Bellegra Rural Credit Cooperative back in 1959 by depositing 10.000 Liras each. This is how a pioneer company was established; one that laid the foundations of a modern bank that has been able to boost the economies of the high Sacco Valley towns, and has never neglected the related human and social aspects.
The final result will be the creation of a wide collective artwork, which expresses the work and the values of every employee of Bellegra’s BCC, as well as their territorial acting modalities. The artwork will be permanently exhibited in the San Vito Romano branch.
Artist Andrea Mastrovito (Bergamo, 1978) gains the eminent Ermanno Casoli Award, curated by Marcello Smarrelli; the prize has reached its XVI edition and has always been the symbol of the contamination between art and enterprise. The artist had already won the New York Prize back in 2007 and had been invited to exhibit in high profile museums, such as MAXXI in Rome, Museo del Novecento in Milan, Manchester Art Gallery and MAD in New York; thanks to his ground-breaking artistic research, he is known within the domestic and foreign contemporary art scene.
This Award edition introduces a new aspect: besides being included in the E-straordinario training program, the activities will be thoroughly carried out in the Ancona Angelini pharmaceutical plant. This is possible thanks to Fondazione Ermanno Casoli and M&D training company collaboration.
The aim is involving more than 100 Angelini workers, who will be asked to create a permanent artwork along with the artist. This artwork will be specifically conceived for their working place. Artist, employees, curator and trainer will collaborate during the different project steps – from its inception to its implementation – and will be working side by side as they create the artwork, which should be finished before the summer of 2016.
Mastrovito conceived this work by taking inspiration from medicine and pharmaceutics; he focused especially on the chemical process that turns active principles into the powders used for pharmaceutical goals.
The project hint arose from the artist observing the complex and long chemical processes through which active principle powders are obtained. Starting from a recent series of works, Mastrovito – together with more than one hundred employees – will engrave the walls of some specific places within the plant. A series of figures will be engraved through the pre-existing wall layers colors, unveiling a real space archeology in the stratification and in the passage of time. The powders that will be extracted from the walls will be collected and exhibited as a constitutive part of the final work. They will represent the “soul” of the engraved figures, their “active principle” and the strong relation with Angelini productive activity.
Starting from Mastrovito’s inputs, the employees will engrave the walls according to a FEC-consolidated methodology that includes the mediation of Piero Tucci, M&D Senior Partner; his role is an essential one to facilitate the relation between artist and employees and to turn the creative processes hints into behaviors useful to the enterprise activities. Every person involved in the educational activity will be an active part of a shared and collective artwork creation.
Here you are Il Grande Baccano (Big Bang), a Chiara Camoni’s project curated by Marcello Smarrelli and realized by Fondazione Ermanno Casoli with Confindustria Ancona and Comune di Fabriano. This project is included within E-straordinario for Kids program and is directed to kindergarten and primary school first and second class students. It aims at encouraging the reuse of industrial waste, by stimulating children’s creativity and fantasy.
With the imperfect materials that Fabriano territory companies provide, 763 children from I.C. zona est Aldo Moro, I.C. Fernanda Imondi Romagnoli and I.C. Marco Polo schools created 763 percussion instruments that, directed by Chiara Camoni, will be played in a gradual crescendo during the public performance that will take place on Wednesday, April 27th at 10.00am at Piazza del Comune in Fabriano. They will produce a real joy explosion: Il Grande Baccano (Big Bang).
The performance video documentation and the instruments will be included in a wide installation that will open on May 7th, at 10:30am, at Pinacoteca Civica Bruno Molajoli in Fabriano. Visitors will be able to see it until June 12th.
Our art director, Marcello Smarrelli, joined Contaminazioni. Manifattura, cultura e turismo verso una nuova sinergia (Contaminations. Manufacture, culture and tourism toward a new synergy), an event that took place on Thursday, April 14th, 2016 at Sala Caldart in Palazzo Doglioni Calmas, Belluno.
This meeting was organized by Confindustria Belluno Dolomiti and aimed at fostering and developing contamination paths between manufacturing companies and the culture stakeholders, as well as preserving and enhancing the landscape and artistic heritage.
Marcello Smarrelli participated in the roundtable about international art-enterprise synergy and spoke about the FEC experience and its relevant activities, which turn contemporary art into an educational and methodological tool improving working places and innovation.
On the occasion of end-of-year festivities, Elica and Fondazione Ermanno Casoli present Elica Love(s) Difference: this project was conceived by artist Michelangelo Pistoletto and the cultural association he founded, Love Difference, and is curated by Marcello Smarrelli, FEC art director.
On Thursday, December 17th, at 5pm, the installation will open. Elica’s employees and institutional representatives will participate. The neon writings composing the installation will be lighting up the Fabriano company’s headquarter façade for more than one year. The neon writing will be one: “Love Difference”, an invitation to respect and mutual understanding among cultures, a principle and an ideal upon which our societies should be founded. The writing will be translated into 12 languages: French, Arabic, Portuguese, Japanese, Creole, Italian, English, Spanish, Polish, Romanian, Croatian, and Hebrew.
This project strengthens and highlights the strong collaboration between Elica/Fondazione Ermanno Casoli and Michelangelo Pistoletto/Love Difference, which was successfully started on the occasion of the Breathe Difference program, an initiative cycle that took place at the company Showroom during Milan Expo 2015.
Fondazione Ermanno Casoli’s director Deborah Carè will join the training course “Cultura, creatività, innovazione – Creare valore con le industrie culturali e creative” (Culture, creativity, innovation – Creating value with the cultural and creative industries) which is sponsored by Regione Marche and Fondazione Symbola, in collaboration with PlayMarche Srl and Progetto DCE PlayMarche. The meeting will take place on Friday, October 9th at the University.
The course deals with issues related to knowledge acquisition and skill development for activating and strengthening innovation processes in communication, territory relation, planning, attraction and funding ability within the culture and creative industries.
On this occasion, Deborah Carè will speak about FEC latest year experience of bringing contemporary art to Elica, with the purpose of fostering remarkable innovation and research processes. Collaboration and work sharing among artists and employees enhance classic thinking schemes disruption and trigger mind flexibility, which is essential for developing new ideas that generate cultural and economic growth within the enterprise.
More info: studiumanistici.unimc.it
For the fourth year in a row, this workshop is curated by Marcello Smarrelli and is directed to the Sole 24 Ore’s Business School Master in Culture and Arts Economics and Management students. This year protagonist will be artist Pietro Ruffo.
The enterprise trainer Piero Tucci will attend the activity day, which will develop starting from the changes implemented by Italian Culture Minister, Dario Franceschini. As a result of these changes, directors and supervisors for the new Ministry mandate have been appointed. The workshop participants –the Master’s students – will receive an Italian Province capital city map each; students shall then identify a museum in that territory – a contemporary art one, preferably – and imagine they are their directors. Participants will have to choose the five guidelines for the museums they are directing; once they identify their “mandate” principles, students will draw on the city map the museum logo or outline, so as the city map overlaps the territory map, ideally embracing it. This image will then be finished through a highly symbolic coloring process: each color will match one of the five guidelines for managing the museum. In this way, the museum “values” will be visually defined. It will be possible to visualize and establish relations among museums, and offer a hypothetical mapping of how museums should be managed in the future.
On the occasion of EXPO 2015, Elica and Fondazione Ermanno Casoli chose to support Save the Children activities on education and food security. They did it by presenting Sillage, a project by artist Ettore Favini curated by Marcello Smarrelli, in the Save The Children pavilion. The project title comes from the perfume terminology: it describes the scent that perfumes leave all around us, which can overcome boundaries and spread to the surrounding environment. In line with this definition, Sillage is a four-step, constantly changing work in progress that gradually transforms and becomes abstract, until it turns into a perfume scent.
Firstly, Favini created some sculptures by using Elica’s hoods shells (Edith, Seashell, Audrey); secondly, 5 kinds of crops have been planted (barley, oat, almond, fennel, anise) inside the sculptures, which have been turned into “vases”; thirdly, the essences that had been growing for months thanks to experts’ knowledge, became a new scent for Marie, the Elica scent diffusor. As the final project step, Ettore Favini designed a special cover for the above mentioned diffusor: a still life deconstructed image obtained by taking a picture of the composition made of the plants that had been growing for the Expo six months. Therefore, Sillage is a complex project: a ground-breaking design product, an artwork, a tool to connect with the Save The Children issues and, generally, to EXPO 2015’s – Feed the Planet, Energy for Life.
The Sillage culminating point will be the launch scheduled for Wednesday, September 30th in Milan, at Palazzo Visconti: a fancy location where more than 150 Elica’s international customers, journalists and several other guests will be present; artist Ettore Favini and Save the Children representatives will participate, as well. Based on the inputs and state passages multiplicity that Sillage proposes, the event will re-create a multisensorial, multiform, and emotional environment.
The third edition of E-STRAORDINARIO for Kids event will be held.
On September 10th, Elisabetta Benassi will lead children to a highly creative workshop. Benassi is an international known Italian artist.
Prototipi (Prototypes) is the workshop title, curated by Marcello Smarrelli: the event will take place at the Elica Headquarter in Fabriano, which is the company core center and an ideal observatory to allow children to getting to know their parents’ work place, by participating in their daily activities. The artist and her mini team will use the Elica prototype experts and designers’ “technical advice”. They will re-use the hoods produced in the company in an imaginary fashion. Children will be “prototype experts” for one day, and will provide the company with a new viewpoint on models, functionalities and possible use of the Elica’s products.
On the occasion of Milan EXPO 2015, on Thursday, June 8th at 6.30pm, at Elica Showroom of via Pontaccio 8 Milan, Elica and Fondazione Ermanno Casoli will present Breathe Difference – Aria Nuova dal Terzo Paradiso (New Air from the Third Heaven), a project by artist Michelangelo Pistoletto and the cultural association he founded, Love Difference. The project is curated by Marcello Smarrelli, FEC art director.
Michelangelo Pistoletto, who is a protagonist of the “impoverished art” movement, in 2003 wrote the “Third Heaven” manifesto and designed its symbol, the Nuovo Segno di Infinito (New Infinite Sign), which is a representation of the infinite mathematical sign. Between the two opposed circles, representations of nature and artifice, a central circle is inserted, representing the Third Heaven generative womb. This is the ideal overcoming of the conflict in which nature and artifice are opposed in the modern society. On the occasion of the exhibition, Pistoletto created a new version of Nuovo Segno di Infinito in mirroring steel, which will be hung inside Elica’s showroom, creating a reflection trick. The work, as the artist explains, “represents the Third Heaven generation, coming after the first heaven, nature, and the second one, artifice. The Third Heaven open project leads science, technology, art, and culture to bring life back to the Earth”.
Pistoletto’s work ideally introduces the issues that will be tackled during the rich program of workshops and meetings that will follow the opening, on June 19th-27th. They will investigate on the relation of mankind, environment, and natural resource exploitation, the EXPO’s core issues. The workshops activities result will be a collective artwork that visitors will be able to see from June 29th to July 4th from 10am to 10pm.
Elica’s space will be turned into a highly involving venue that invites visitors to make a special journey around the topic Breathe Difference – different feeding types. Elica has always been committed to Fondazione Ermanno Casoli in conceiving and promoting initiatives that bring contemporary art to the enterprise sector. Once again, it offers its contribution as a virtuous entrepreneurial stakeholder that is an example of how resources and skills can gain value thanks to the willing to grow.
Breathe Difference – Diverse forme di nutrimento (Different feeding types) is the program title and it will last one week, turning the Showroom into an environment for reflecting on topics such as food and the relation with the other; these topics are dear to Elica, which is a global leader in the production of hoods and in the treatment of household air. Due to this shared vision, Elica decided to make its showroom available to Michelangelo Pistoletto and Love Difference.
‘Aria Nuova dal Terzo Paradiso’
Opening: Thursday, June 18th, 6.30pm
Dialogue with Michelangelo Pistoletto. The artist will be chatting with Francesco Casoli and Marcello Smarrelli, and will explain the Third Heaven manifesto. Participants will be able to taste the Love Difference ice-cream, which was conceived by the artist and specifically prepared by Osteria la Villetta.
‘Aria di casa’
Friday and Saturday, June 19th- 20th 10.00am/5.00pm
led by Love Difference and snark – space making
This is an experiential workshop that investigates and co-generates the common features of household life, in their different components: welcome, care, creation, and memory. Participants will be asked to observe their own house from different points of view and to share their experiences of home living with the group. This workshop will be based on the co-creation methodology and will be open to 12 participants.
‘Cibo per essere’
Tuesday, June 23rd 6.00pm/9.30pm
in collaboration with Istituto Hoffman.
This is a meeting based on a study method that considers individuals as the totality of four parts: emotions, thoughts, body, and essence. Taste will be used to metaphorically anchor every experience; each part will be matched to a guided tasting. Max participants: 15 people.
‘MAKE+ responsive building for smarter living’
Thursday, June 25th 6.00pm/8.30pm
In collaboration with artway of thinking, Globarch, Open Quadra, KOOBOO Managment, and Xlam Dolomiti.
For the first time in Milan, MAKE+ is presented: this is a system that, based on X-LAM technology, de-composes and re-composes the living space and the building process, to meet the current demand of a truly sustainable construction industry: ecologic, cheap, evolutionary. MAKE+ explains its formula through a graphic narration performance, along an 8 meter wall, inside Elica showroom. Limited entries, reservation required.
‘Frattali e frattaglie’
Saturday, June 27th 4.30pm/6.30pm
This is an experiential workshop that was developed in collaboration with Ludosofici. The path is dedicated to children (3+ years old) and parents, max participants 25. The experience digresses on the topic of the creative evolution of the Universe and will produce an installation that will be exhibited until the project end. Limited entries, reservation required.
Download the Breathe Difference press kit here.
On the occasion of Milan EXPO 2015, Elica and Fondazione Ermanno Casoli presented Sillage, an Ettore Favini’s project curated by Marcello Smarrelli, inside the Save The Children pavilion; the project supports education and food security initiatives carried out by Save The Children.
The term “Sillage” comes from the perfume terminology: it identifies the scent that perfumes leave around us, which is able to overcome boundaries and spread to the surrounding environment. In line with this definition, Sillage is a four-step, constantly changing work in progress, gradually transforming and becoming abstract.
The installation is composed by a series of modular sculptures, which are inspired by the famous Endless column by sculptor Costantin Brancusi, and use three important Elica products (Edith, Seashell, Audrey).
Secondly, the kitchen hood shells are overlapped to create columns and will be used to grow food plants. Thus, constant state changes will take place inside the kitchen hoods: the metal modules will be turned into “vases” that will host a new life. The artist will put some plants inside them; these will be chosen in collaboration with architect Melania Bugiani, and used as a base for food such as barley, oat, almond, fennel, and anise. These are easily farmable plants, which relate to issues dear to Save The Children, and, generally, to EXPO 2015 theme: Feed the Planet, Energy for Life.
During the third step, the plants will be turned into scents by “expert noses”, which will create an essence specifically studied for Marie. As the project conclusive step, Ettore Favini will create a special cover for the above mentioned hood. A still life image, obtained by taking a picture of a composition of the plants that had been growing in the vases for the Expo six months, will be re-produced in a single colored strip that, as a colorful ribbon, will wrap the scent diffusor shell.
This version of Marie will be a limited edition for Save the Children with the new essence and will be presented during an event held in September in Milan.
Ermanno Casoli Award spreads worldwide. The XV edition winner is the Chinese artist Yang Zhenzhong with a project entitled Disguise, curated by Marcello Smarrelli. The award is a commission that the Foundation gives to an artist to create an artwork for a company, with the active participation of its employees. Yang Zhenzhong worked for more than two months to a project in the Shengzhou Elica plant, and engaged tens of employees; the exhibit project will be presented at Elica Showroom in Shanghai on Saturday, May 9th at 5.00pm.
The project title is Disguise and introduces its audience in a theatrical atmosphere, which is highlighted by a series of masks reproducing the involved employees, and was created by 3D scanning. Each mask was later worn by the very employees in a performance that took place within the company; the relevant documentation was later used to create a video installation.
“I asked employees to wear the mask they had created during the workshop first step through their faces scanning, during their working shift” – the artist tells. “The video shows the employees working and, simultaneously, staging the productive process. They express a kind of performative dynamic action despite they have to respect their roles’ rules within the company. With their faces covered by masks, their movements are always connected to the assembly line but, thanks to this metamorphosis, they acquire the grace of a freedom dance. Differently from what could be thought, the atmosphere during the workshop did not change the daily production potentiality; on the contrary, it turned it into a sort of theatre and added spirituality. Personally, this whole practice and creative procedure was a new extraordinary experience”.
Disguise is based on a Lacanian approach connected to deconstructing identities and, at the same time, triggers a process that awakes individual awareness within the collectivity. The mask, which is a perfect copy of the employees’ faces, adds drama to their emotions and reaches an extreme ostentation. The slow motion choreography of mechanical movements that they perform at the assembly line, which is displayed in the video, unveils another aspect of the work. What is more real, the role they play or their identities? What reaction does this video trigger in the workers involved when they see their own performance? Nothing is certain during the production and every forecast can be turned into a new possibility.
The project outcomes will be exhibited at Elica Showroom in Shanghai, where the video and the 50 masks used by the workers will be displayed. The arrangement will include Elica products as well and will re-create the industrial atmosphere in which the work was shaped.
Double event for FEC. Two initiatives have been scheduled in the Marche territory: the first one is taking place on Thursday, April 16th in Montefiore dell’Aso (AP), at Polo Museale di San Francesco; this is a workshop belonging to the E-STRAORDINARIO educational program curated by Marcello Smarrelli in collaboration with Piero Tucci, from the M&D Human Resources Training and Development department. Its protagonist will be Francesca Grilli, a high profile, internationally known artist that will lead a body reading workshop entitled Hand: starting from this suggestion, the workshop will focus on interpreting the lines of the hands, the body parts that are most used in communicating, creating bonds, working.
Firstly, participants will take a painting step, where they will learn, through colors, to draw the hand outline, in order to have an overall vision of every line. During the same day, the very hand will be studied: shape, color, softness, touch feeling, and elasticity. Later, the artist and a palmistry expert will coordinate a skill practice session, so as participants (entrepreneurs and start-uppers) can understand how a person’s personality can be represented by their body, by encouraging a more instinctive and free reading. During the workshop step, participants will tell their personal stories, as they create their handprints; every experience will be collected in a soundtrack that will represent the collective work that artist and participants created: this will be the workshop final outcome.
This initiative belongs to the CultLab activities – an Impresa Culturale spin-off managed by Urbino and Macerata Universities, as well as by Meccano spa in temporary association with scopo; it is promoted and sponsored by Marche’s local action groups (PSR 2007-2013 – Asse IV – Approccio LEADER – Misura 421 – Cooperazione interterritoriale e transazionale) consistently with the foundational principles of Marche Region’s “Distretto Culturale Evoluto”.
The second event relates to photography. On Friday, April 17th 6.00pm Terra di mezzo. Declinazione di una commissione fotografica (Middle Earth. Declination of a photographic commission) will take place at Grand Hotel Passetto in Ancona. This event belongs to “L’IMPRESA FA CULTURA” meeting program and is a conversation, curated by Marcello Smarrelli, Fondazione Ermanno Casoli art director, and Alessandro Dandini de Sylva, photographer and curator, with photographers Fabio Barile and Francesco Neri.
The event title is inspired by the Middle-Earth. A journey inside Elica project, which is a photo portrait of Elica that Barile and Neri produced in 2014. It was also presented on the occasion of that year Fuorisalone. Exactly 12 months later, the protagonists go back to the work they produced, as they talk about its main steps and focus on some of the most remarkable photo commissions by companies to authors such as Man Ray, Lewis W. Hine, Lee Friedlander, William Eggleston, Josef Koudelka, and Roe Ethridge.
Marcello Smarrelli, FEC art director, was invited at Florence LABA on the occasion of “Contaminazioni / Arte Contemporanea & Industria” (Contamination / Contemporary Art & Industry), a lecture cycle curated by Marco Montemaggi entitled “Scontri ed incontri fra Arte Contemporanea ed Industria” (Clashes and meetings between Contemporary Art and Industry). These lectures focus on the historical relation between contemporary art and enterprise, which has always dealt with the different approaches and topics that these meetings will tackle. Every lecture will be divided into two sections: during the first one, the subject matter will be defined, whereas during the second one, specific cases will be analyzed through “Case Histories” and “Best Practices”.
On Wednesday, April 1st will be introduced by curator Montemaggi, and will be held starting from 10.00am. Its title is “L’Arte prodotta dall’impresa” (The industry-produced art). Some industrial brands often produce either beautiful products, in which the artistic component is remarkable, or limited series that turn into exclusive items, and are often directed to collectors.
Marcello Smarrelli will be talking about the FEC for Factories experience, one of the activities which Fondazione Ermanno Casoli created an art-industry relation with; such thing introduces contemporary art into productive systems. Artists are invited to confront the creative projects that hide behind an industrial object realization, by sharing with designers, engineers, marketing staff, and specialized workers a project path to discover new languages and unexplored working methodologies. The artist’s intervention, actually, does not aim at creating a new product, but at leading a methodological innovation that could lead to conceiving new products, new procedures or original communication campaigns, according to interactions and contexts.
Specifically, Smarrelli will describe the project he carried out for Elica in 2012 with artist Sissi, which was presented that same year at Salone del Mobile. The idea, Aspiranti Aspiratori (Hoovers to be), was based on the company need of triggering new reflections on the air purification issue. The task of processing this concept was entrusted to the artist from Bologna, due to her courage, her endless creativity, her ability to transforming the things deepest structure. Sissi worked along with Elica’s employees and they created Aspiranti Aspiratori, ten ideas that participate in an audition for becoming air purifier someday. In 2012 Aspiranti Aspiratori gained an important acknowledgement, as it was selected by ADI Design Index within the “Ricerca per l’impresa” (pre-selection for the ADI Compasso d’oro). It was also the central portion of an exhibition and an educational workshop at MAMBO in Bologna: a double certification of the initiative value.
The E-STRAORDINARIO training program was awarded with the 1° prize in the section Cultural Sponsorships and Partnerships of the CULTURA+ IMPRESA Award 2014. Such program was conceived by Fondazione Ermanno Casoli to bring contemporary art to the enterprise sector.
On Friday, March 13th, 2015 the awarding ceremony will be held, from 09.15am to 1.00pm. Not only will this event be celebrating and acknowledging its protagonists, but it will also be a moment of information and confrontation on the dynamics that today allow Cultural Operators and Companies to effectively debating, through Sponsorships, Partnerships and Enterprise Cultural Productions.
Director Deborah Carè and art director Marcello Smarrelli will participate on behalf of the Foundation.
Elica tells its story and presents Elica France.
The event will be held in a wonderful venue: the Istituto Italiano di Cultura in Paris: a symbolic location that highlights the importance of art to Elica. Thanks to the Fondazione Ermanno Casoli initiatives, the company has been fostering an active dialogue between art and enterprise for years.
The new Elica products will be the protagonists of a sophisticated arrangement: “Miroir is the site-specific setting up project that the architecture firm stARTT has conceived for this occasion, on Fondazione Ermanno Casoli request. Miroir – as Marcello Smarrelli, the Foundation art director, explains – is a structure highlighting the geometry of the building that used to host the Talleyrand ministry. It triggers a poetical reaction through the illusions created by the trompe-l’œil. The mirror finishing generates a suggestive multiplication of columns, capitals, and the room golden plasters; this creates the visual trick of a “suspended” space within which the made in Elica products fluctuate.”
On Friday, February 20th, at Museo della Carta e della Filigrana in Fabriano, the new E-STRAORDINARIO event will be held.
This meeting is entitled Esercizi di stile (Style Exercise) and is curated by Marcello Smarrelli, Fondazione Casoli art director; its protagonists will be artist Diego Marcon and Luca Varvelli, specialized trainer for human resources training and development. This workshop was conceived for a group of entrepreneurs from the Fabriano territory and the Pesaro-Urbino and Macerata provinces; it is included within the “CultLab – Spin off di impresa culturale” program, promoted by Meccano spa, Università di Urbino “Carlo Bo” and Università di Macerata. This project aims at networking cultural projects and the enterprise sector, by fostering development opportunities that this meeting can trigger.
Esercizi di stile, as the title suggests, is a writing experiment and is inspired by the homonymous book by Raymond Queneau. Participants will be provided with a short “basic anecdote” and they will have to develop three variations, according to the linguistic register, the literary genre and the physical support upon which they will re-write the text. Participants will be working in three groups; once the workshop ends, every contribution will be re-processed by the artist and will compose a fanzine in eBook format; this will be delivered to the students of Sole 24 Ore’s Business School Master in Economics and Management in Arts and Culture. This project is perfectly in line with Diego Marcon’s poetics: his work constantly questions the notions of reality and realism, as well as the role that languages play in defining them – by investigating the imagine status in the mass media era.
Luca Varvelli will guide the participants in an experience aimed at strengthening the innovative thinking, by using the artistic metaphor as an educational methodology. He will work on the value of changes and paradigm breaks.
E-STRAORDINARIO is the training program that brings contemporary art to the enterprise sector that was conceived by Fondazione Ermanno Casoli and is supported by Elica, ACRAF and Gruppo 24ORE. It was awarded with the 1st prize in the Cultural Sponsorships and Partnerships section of the CULTURA+IMPRESA Award 2014.
E-STRAORDINARIO is sponsored by the Italian Ministry for Arts and Culture and has just gained a further acknowledgment. This confirms the success that this project has already obtained in several companies that have experienced the applicative value of this educational tool directed to employees to spread culture to the enterprise sector.
The CULTURA+IMPRESA Award 2014 jury, composed by professionals, scholars and researches, evaluated the candidates according to eight parameters:
• Innovation of objectives, adopted solutions, executive modalities;
• Strategy and activation of an integrated communication plan;
• Benefits to the Cultural project users and the Territory;
• Networking with Institutions, Media, Companies;
• Project economic sustainability and resources management;
• CSR campaigns integration;
• Results measurement modalities compared to both Partners’ achieved goals;
• Work opportunities creation for Cultural and Communication operators.
“We proudly accept this award. It is an acknowledgement not only for the innovation project, but also to a vision that many deemed utopian, namely melting culture, territory, enterprise and employment in a unique expression: art –Francesco Casoli, Elica and Fondazione Ermanno Casoli President claimed. Elica, today, is a sort of pioneer for this kind of activities, which can be implemented in other contexts, even at global level”.
Fondazione Ermanno Casoli and Elica, along with their partners ACRAF and Gruppo 24ORE, will take part to an awarding workshop that will be held in March in Milan.
Friday, June 13th, 2014
The Game is the title that artist Danilo Correale gave to the movie that won the Ermanno Casoli Award XIV edition. It featured more than eighty employees from three major companies in the Siena province – ColleVilca srl, PR Industrial Srl, and Trigano Spa. They played a football match, half sport event, half performance, which took place on December 8th, 2013 at “Gino Manni” stadium in Colle di Val d’Elsa (Siena).
The movie was premiered on June 13th, 2014 at Siena’s historic Cinema Nuovo Pendola; it narrates the non-working time that the artist and the companies employees shared, during which a new way of producing contents and representations was experimented: from the very first meetings to the workshop steps, from the trainings to the surreal three-goal football match of December 8th. More than two months of debates, planning, and practice were turned into the narration of an extraordinary experience. The 75-minute movie was realized by using different footage formats. The diverse business stories and the various project steps were reflected with the purpose of engaging and getting the audience aware of a “different” working-class sector.
The Ermanno Casoli Award XIV edition activities were included in Pier Luigi Sacco’s project for nominating Siena European Capital of Culture 2019.
Fondazione Ermanno Casoli is pleased to announce that the winner of the 14th Ermanno Casoli Award is the young artist Danilo Correale. The initiative is curated by Marcello Smarrelli, artistic director of FEC, and is under the patronage of the Italian Ministry of Heritage and Cultural Activities.
The winning artist of the Ermanno Casoli Award is indicated by the artistic director and approved by the Board of Advisors. The Award entrusts the winner with a project that must relate to one or more companies and to its employees. Traditionally, the Award took place in Marche – where the Fondazione was born – involving the employees of the Elica Group in Fabriano, but this year’s edition will introduce a novelty: the Fondazione has in fact accepted the invitation to include the Award project in the series of activities supporting Siena’s candidacy to become the 2019 European Capital of Culture. The project thus covers an important role within a wide project whose aim is to “rebuild a new model of local development founded on culture, understood as a platform for social innovation, capable of deeply engaging the community on a path of change”, as explained by Pier Luigi Sacco, Director of the Candidacy and member of the FEC Board of Advisors.
In this context, the collaboration with Fondazione Ermanno Casoli, traditionally engaged in introducing art into the world of enterprises, was a natural development. With the Award, FEC in fact promotes the work of artists whose research is based on the interaction between different ambits, on the capacity of going beyond conventions and fixed behaviours, and on an understanding of art as an ethical model of behaviour, capable of fostering innovation in social and organizational ambits.
Danilo Correale’s project, entitled The Game, will involve the employees of three long-standing companies of the Siena territory: ColleVilca srl, specialized in the hand-crafted production and working of crystal by master-glaziers; PR Industrial Srl, a metalwork corporation, producing power generators and machineries for transportation of materials, and Trigano Spa, leader in Italy in the campervan sector.
Starting from a critical reflection on the dominant social model and on how the economic crisis is affecting every ambit of our society, from politics to culture, the artist’s research will focus on a form of aggregation capable of stimulating sincere affection and participation, beyond ideologies, competitiveness and rules to which we are usually subjected. Danilo Correale detects in sport, and in football in particular, a tension that has never ceased generating a sense of communion. He explains: “a football pitch is a metaphor for human relations. Pier Paolo Pasolini often referred to football as the last sacred representation of our times, understood as a ritual and an evasion. Football is performance, cinema, language; it requires improvisation, sensitivity and fair play, in an ongoing dialectics that flows throughout the ninety minutes of the game”. This project is part of a wider research path that started in 2011 in North Africa, where the artist studied the relation between rap music and revolution, and continued in Columbia, focusing on salsa dancing and protests.
The protagonists of The Game will be the employees of the three companies. The participants will be invited to give shape to the whole structure of the project – a football match with three different goals to score in – from the definition of the rules to the financial management of the event. This project will include a series of meetings with the artist inside a campervan with mobile office equipment, during which a number of aspects of the tournament will be discussed and defined: from the composition of the teams, to the game plans, to the choice of symbols and uniforms, to the organization of the supporter groups.
The idea of a football match with three goals derives from Asger Jorn’s theories. Jorn, a Danish painter connected to the Situationist movement, theorized a behavioural and linguistic model where a three-lectic confrontation would prevail, beyond the brutal two-pole antagonism, stimulating the cooperation and the formation of strategic and flexible alliances. The rules of the three-goal football game, necessarily played on a hexagonal pitch, will be open to being reinvented and improvised and there will be no offside nor unchangeable written rules.
The performative sports event will take place in December in the stadium of Colle di Val d’Elsa. The entire process will be filmed to become a medium-length film, which will be presented to the public in Colle di Val d’Elsa, in February 2014. The film will also be screened on the premises of the three companies involved in the project.
The Fondazione Ermanno Casoli organizes a new workshop for the students of the fourth edition of the Master’s degree in Economics and Art and Heritage Management of the Sole 24 Ore Business School. Thursday 26 September, on the main premises of the Gruppo24ORE in Milan, the artist Margherita Moscardini conducts a workshop part of the E-STRAORDINARIO training programme, organized by FEC to promote contemporary art as an effective educational and methodological tool, capable of fostering important innovation processes in work and study environments. The initiative is curated by Marcello Smarrelli, artistic director of the Fondazione.
In 2012, Sole 24 Ore had already invited FEC to introduce E-STRAORDINARIO in the programme of its prestigious Master’s degree, with a workshop conducted by artist Marinella Senatore. The Master’s degree objective is to train professionals capable of developing and enhancing the Italian art “system”. Interaction, exchange and experimentation are the key words of FEC’s activities, inviting international artists to encounter corporate employees and collectively create a work of art or share an artistic experience with them. This collaboration proves fruitful both for the company, that can identify cutting-edge contents and languages which prove extremely useful in being ahead of the needs of a society in continuous evolution, and for the artists who can explore interesting new fields of expression. For all these reasons, the Business School and FEC have become natural partners in the promotion of an active dialogue between art and enterprises.
Margherita Moscardini’s research focuses on the relation between a place and the social reality living in it, and investigates the ongoing transformations affecting the space. On this occasion the artist presents a project entitled Condominium which she already carried out with thirty employees at MSD Italia, a branch of the Merck pharmaceutical corporation during the E-STRAORDINARIO x MSD Italia, organized in 2012 by the Hic et Nunc coaching consultancy e curaded by FEC. The objective in fact is to involve the students of the Master’s degree into a programme designed for a company, tackling and analysing similar contents and methodologies.
The project is based on the concept of standard, “a model – explains Moscardini – that before becoming a convention, was a desirable model, a utopian ideal the communities could eventually benefit from”. Considering the utopian models adopted by enterprises, the artist brings up the example of the Village of Crespi d’Adda, built at the end of the 19th century by the entrepreneur Cristoforo Benigno Crespi next to his textile plant, on the shores of the Adda River.
A small-scale perfect world where the owner “ruled” from his castle paternally taking care of all the needs of his employees. “What would be the ideal housing solution for the employees of a large corporation today?” This is the question raised by Moscardini. The workshop will start from these considerations and involve the participants in a practice close to a demonstrative simulation of a state of emergency: the outcome of this experience will become a book with relief images, a visual metaphor of a condominium.
Fondazione Ermanno Casoli is pleased to announce that Andrea Zegna is a new member of its Board of Advisors.
Andrea Zegna – professional architect, graduated at the Politecnico of Milan, with his own studio in Milan since 1989 – has cultivated a long-standing passion for contemporary art.
Besides setting up a private collection, he is also involved in a series of initiatives for the promotion of cultural research: from the relaunch of the Premio Biella per l’Incisione (Biella Incision Award) founded in 1964 by his father Aldo Zegna and art critic Luigi Carluccio, to the public art project ALL’APERTO (http://www.fondazionezegna.org/all-aperto/), which he conceived and currently curates with Barbara Casavecchia for Fondazione Zegna. In 2011 the Ermenegildo Zegna Group entrusted him with the organization and coordination of the ZegnArt Public project (www.zegnart.com), in which he is a member of the curatorial team with Cecilia Canziani and Simone Menegoi.
He is also in charge of VISIBLE (www.visibleproject.org), an initiative set up by Cittadellarte Fondazione Pistoletto in collaboration with Fondazione Zegna, dedicated to contemporary art studies.
“Our purpose to carry out an ongoing exploration of the possible interconnections between the corporate world and contemporary art, naturally led us to Andrea Zegna, for his background and activities,” affirms Deborah Carè, director of FEC. “To support the dialogue between different disciplines – she continues – , and to promote art as a tool capable of stimulating a cultural and social development by introducing it into a corporate context, have always been the core objectives of the Fondazione Ermanno Casoli and its Board of Advisors”.
For the first time, the Elica Group and the Fondazione Ermanno Casoli present a project for children. E-STRAORDINARIO for Kids is dedicated to the sons and daughters of the Elica employees. The project will be led by artist Mario Airò (Pavia, 1961), internationally considered as one of the most important artists of his generation. Airò has been invited to develop a workshop for a group of 40 children, between 6 and 10 years of age. The initiative, curated by Marcello Smarrelli, artistic director of the Fondazione, is part of the E-STRAORDINARIO learning project, conceived by FEC to promote contemporary art in the corporate world as an effective training and methodological tool.
The workshop, entitled La memoria dell’elefante (The memory of the elephant), focuses on the production and the use of paper, an industry that has always been linked to the city of Fabriano.
The workshop opens with a first educational stage during which the children will tour the Museo della Carta e della Filigrana (Paper and Watermark Museum) of Fabriano, followed by a laboratory session with a professional paper maker who will illustrate the different steps of paper production. Mario Airò’s workshop will take place in parallel, with the purpose of creating a collective work with paper that will be later set up in the Elica main premises.
With this project, Mario Airò intends to stimulate the children’s imagination, starting from paper’s material dimension and the creation of imaginary silhouettes inspired by a fantasy bestiary.
Aspiranti Aspiratori (Aspirators to be) is the title of Sissi’s personal exhibition that was held in Shanghai at Aike-Dellarco Gallery, from July 6thto August 15th 2013. It was promoted by FEC and Elica, and the artist presented the outcome of an artistic path that lasted about one year. The project was realized and curated by FEC, in collaboration with Elica, in 2012, sponsored by the Italian General Consulate in Shanghai.
Aspiranti Aspiratori was conceived starting from the company’s need of fostering new reflection on the air purification issue. Elica is a world leader company producing household hoods. After being presented in 2012 at Milan Elica AirFactory, on the occasion of Salone Internazionale del Mobile 51st edition, and at MAMbo – Museo d’Arte Moderna di Bologna, this project has landed to China, where Elica is improving its position.
Three out of the ten Aspiranti Aspiratori have been exhibited at Aike-Dellarco Gallery, along with an animation video entitled Casting – which narrates the Aspirators genesis and evolution– and a wide selection of the drawings that Sissi realized while planning and working. Spectators have been able to walk a narrative path moving along art, myth, science, and technology, and have had the chance to vote their favorite aspirator to turn it into a real air purifier.
16, 17, 18 November 2012, Ancona
On Thursday 18 October 2012, at 6 pm at the Fabriano headquarters of the Elica Group, opens the 13th Premio Ermanno Casoli, won by Anna Franceschini (Pavia, 1979) and curated by Marcello Smarrelli, artistic director of Fondazione Ermanno Casoli.
Because of her ability to grasp the essence of the reality hidden behind appearances, Anna Franceschini has been invited to carry out a reconnaissance of the territory of Fabriano. The mix of elements linked to the natural, urban and industrial landscape, to history, culture and folk traditions, is the feature that has made the greatest impression on the artist. The hypnotic mechanisms and automations of industrial machinery, the primitive fascination of the Frasassi Caves and the melancholy joy of the region’s popular festivals, such as Fabriano’s historic Infiorata, are the subjects of the films that the artist made in recent months. Conceived along the lines of the combinatory rules of the game of rock-paper-scissors (also known as roshambo), Franceschini’s video installation ROCK-PAPER-SCISSORS will superimpose and mix up images relating to the different aspects that characterize the identity of the territory, in a rhythmic and repeated attempt by one to gain the upper hand over the others, just as happens in the history of places, always subject to continual change.
In a virtuous circle of exchange between artist and territory Anna Franceschini, after realizing the work, will organize an event of an educational character, presenting a show of artist’s videos entitled IMAGES MOVING IMAGES. Open to the public, the show will deepen people’s understanding of the work of the artist and of others like her operating in the field of experimental film, while providing the opportunity for an exchange of ideas during the planned talks. The programme of the meetings and the places at which they will be held will be published and kept up to date on the FEC’s website.
The presentation of the Premio Ermanno Casoli will also be the occasion for the inauguration of the space for video projections designed by the Salottobuono studio of architects in the Elica establishment at Fabriano, where Anna Franceschini’s video installation will be shown. The form and materials of this space, defined by a simple volume, will allow the works to be viewed under optimal visual and acoustic conditions, letting visitors isolate themselves temporarily from the surrounding work environment. At the same time, the reflective outer surface of the pavilion will hold a composed dialogue with the structure that houses it, calling attention to the presence of the industrial plant and the phases of manufacturing. This space will be created thanks to the support of PLALAM and RUBNER.
ROCK-PAPER-SCISSORS will become part of Elica Contemporary, the art collection on display at Elica’s headquarters in Fabriano, open to the public by appointment.
As part of the 2nd Level Master’s Degree Course in Curating Contemporary Art, the Fondazione Ermanno Casoli’s artistic director Marcello Smarrelli is giving a lecture in Module II, “Economics, Management and Planning”, in the Organizational Planning section, with the title: “Così l’arte si industria. L’attività della Fondazione Ermanno Casoli” (“So Art Gets to Work. The Activity of the Fondazione Ermanno Casoli”).
The structure of the Master’s Degree Course takes into consideration the connection with the more recent history of the visual arts, with the socioeconomic and cultural context and with the latest historical, critical and theoretical ideas. During his lecture, Smarrelli will speak of his curatorial experience with the FEC, committed to fostering the relations between art and business by promoting initiatives in which contemporary art becomes an educational and methodological tool for the creation of working environments that favour innovation. In this context, therefore, Marcello Smarrelli will explain what are the characteristics that distinguish the activity of the curator when artists go into companies and the people who work in them are involved in artistic projects.
The lecture will be held on Monday 24 September from 9:30 am until 11:30 am at the MLAC (Museo Laboratorio d’Arte Contemporanea), La Sapienza University in Rome
The Master’s Course avails itself of collaborations with museums at home and abroad, foreign bodies and institutions in Italy, foundations, public and private libraries and public institutions and spaces.
Friday 21 September, on the occasion of the ninth Artelibro Art Book Festival (Bologna, 21-23 September 2012), two events will be held at the MAMbo – Museo d’Arte Moderna di Bologna that centre on Aspiranti Aspiratori (Aspiring Aspirators), the experimental project carried out by the artist Sissi in collaboration with the Elica company and the Fondazione Ermanno Casoli, in the name of a constructive dialogue between art and industry, inaugurated last April at the 51st Salone Internazionale del Mobile.
At 6 pm there will be a presentation of the artist’s book Sissi Aspiranti Aspiratori, edited by Marcello Smarrelli, artistic director of the Fondazione Ermanno Casoli, and published by Edizioni Corraini.
The book documents all the phases of the project. Invited by Elica – world leader in the production of kitchen extractor hoods – to participate in the process of developing an unconventional and innovative approach to the purification of air, the artist has assembled the preparatory studies for her creations in a hand-written and hand-bound book, a manifesto of Sissi’s reinterpretation of industry: a pulsating body able to play host to the artist herself and spark off an osmotic and constant exchange with her.
At 7 pm the exhibition Sissi Aspiranti Aspiratori, inspired by the book of the same name and curated by Marcello Smarrelli, will open in the spaces of the MAMbo Educational Department. The show, promoted by the Fondazione Ermanno Casoli and Elica in collaboration with the MAMbo Educational Department, presents drawings, collages, reflections and sculptures that contributed to the story, with a mythological flavour, of the birth of ten Aspiring Aspirators, i.e. ten devices for purifying the air, each with a well-defined identity of its own and a name that reveals its pre-eminent characteristic, linked to its form or function. Also on show will be the animated video entitled Casting, which recounts their genesis, and three of the ten Aspiring Aspirators, realized by Sissi following the process of selection that lies at the base of theories of evolution and that has been applied in this case to machines.
The exhibition can be visited from Tuesday to Friday, during the opening hours of the museum, until 7 October 2012.
For more information: www.mambo-bologna.org.
The Fondazione Ermanno Casoli is carrying out a new project with Bricocenter Italia srl aimed at fostering a constructive dialogue between art and industry. On Thursday 13 September at the company’s branch in Cinisello Balsamo, just outside Milan, the artist Ettore Favini will conduct a day-long workshop with ten members of the staff of the biggest chain of do-it-yourself shops in Italy, part of the Groupe Adeo. The initiative is organized by Marcello Smarrelli, artistic director of the foundation, and is conducted with the assistance of Giovanni Boano, a specialist in managerial training at the Hic et Nunc company.
The workshop with Ettore Favini is held as part of E-STRAORDINARIO, a training programme already tried out successfully in a range of industrial situations, devised by the Fondazione Ermanno Casoli with the aim of bringing contemporary art into the business world as a means of ethical and social development. The cooperation between the FEC and Bricocenter Italia srl, however, goes beyond the aspect of training and falls within a broader process already set in motion by the company. Given the name Visione, this programme is progressively involving everyone who works with the company in the task of imagining together how it ought to look in 2020, and then working every day on the realization of this long-term “corporate vision”.
As Sergio Lombardi, Vision project leader, explains: “Visione is a journey deep into the heart and soul of an organization, which the people who work with us both inside and outside the company make with a great sense of intellectual and emotional involvement. This journey – made up of experiences abroad and meetings with people who broaden our horizons – allows us to reveal the dream of a community of work on our own ideal future and to go on to realize it through concrete work projects. Working with an artist gives us the possibility of bringing together the dreams, emotions and hopes considered by the participants during Visione and communicating them through a work of art capable of representing the individual resources of each of them, which become a joint resource for the company.”
The research carried out by Ettore Favini, who uses a variety of techniques, ranging from photography to sculpture, is focused on themes linked to memory in the process of the organization of space and time, to history, to the landscape and to our relationship with the environment. His works always set out to make a connection with the public and with the context in which they are located. On the occasion of the workshop at Bricocenter, Favini will create a work, entitled Condividere è connettere (Sharing Is Connecting), in which the Visione project will be analysed through the experience of ten people who have taken part in it. Following the methodology of E-STRAORDINARIO, after an introduction to the artist’s poetics the workshop will move on to practical activity. The participants will be invited to share with one another a series of words representative of the way in which they have pictured the future prospects of the company. These terms will then be fed into a software program used for network analysis, where they will be isolated from the context of their origin: each story will become a design, an abstraction that the members of the Bricocenter team will recognize as part of themselves and that, subsequently, they will have to reproduce with materials sold by the company. In this phase the whole process takes on shape and turns into a work. The individual contributions will be directed towards the attainment of a common objective, that of making materially visible the ideas and emotions emerging from the Visione process and the themes and reflections tackled during the work with the artist.
“If it is still possible to trace a link between the classical conception of the work of art and the contemporary one,” explains Marcello Smarrelli, “it can be identified in the philosophical thought, by its nature immaterial, that the work of art contains and makes tangible. Art, as a creator of metaphors, still constitutes an indispensable method of research and understanding today and, as such, represents one of the most effective and democratic tools of training, fostering cohesion and the setting in motion of processes aimed at innovation.”
All the phases of the workshop will be documented on a website created by Ettore Favini with the help of the ten participants. In addition the film director Anton Giulio Onofri will make a video on the project.
At the end of the day, Giovanni Boano will guide the participants in translating the metaphors of contemporary art into modes of behaviour useful in the context of the workplace.
Anna Franceschini (Pavia, 1979) is the winner of the 13th Premio Ermanno Casoli, promoted by the Fondazione Ermanno Casoli and curated by its artistic director, Marcello Smarrelli.
On Thursday 18 October 2012 ROCK-PAPER-SCISSORS, a video installation that is the fruit of a complex project centred on the town of Fabriano and its surrounding territory will be presented at the Fabriano headquarters of the Elica Group, world leader in the production of kitchen extractor hoods for use in the home and main sponsor of the FEC.
“The new feature of this 13th occasion on which the prize has been awarded,” declares Deborah Carè, director of the FEC, “is the decision to involve in a decisive and more direct way the town that is its home, Fabriano, where art and industry first began to exercise a mutual influence in the manufacture of paper. One of the most important industrial areas in Europe, Fabriano has a complex and varied identity, and one that is more than ever in need of reconsideration today. I believe that finding a way to marry this remarkable tradition of work to a contemporary cultural production that inspires innovation and creativity in a region of evident historical and artistic value will help to break the economic deadlock in which we find ourselves.”
The Fondazione Ermanno Casoli has decided to award the prize to Anna Franceschini “for the aesthetic quality of her research, expressed through the language of the cinema, and for her ability to find the point of view from which a place, an object or a phenomenon reveals its innermost nature. For the artist the use of moving images is the favoured means for a silent, meditative observation of reality, a space emptied of the human presence, where the flow of time becomes tangible”, explains Marcello Smarrelli. The artist herself speaks of her work as “an investigation of human existence, the vision of a world made by men but devoid of their presence, a moment suspended in time through which it is easier to perceive the spirit of a place”.
The presentation of the Premio Ermanno Casoli will also be the occasion for the inauguration of the space for video projections designed by the Salottobuono studio of architects in the Elica establishment at Fabriano, created thanks to the support of PLALAM, leader in the production of PVC-coated steel and RUBNER, a group operating at an international level that has placed wood at the centre of its entrepreneurial vision, acquiring great expertise in the construction of living spaces.
On the homepage: Anna Franceschini, Untitled (Almost Lost), Super8 film transferred on dvd, colour, mute, 49”, looped (shot at 18 and 24 FPS), 2010.
Produced with the support of Rijksakademie van Beeldende Kunsten – Amsterdam.
Courtesy: Nicoletta Fiorucci.
On the occasion of Poiesis – the festival of poetry, art, music, film and drama that will be held for the fifth time in Fabriano from 25 to 27 May 2012 – the Fondazione Ermanno Casoli presents a performance by the artist Francesco Arena, entitled Canzone (povera patria) and curated by Marcello Smarrelli, art director of the foundation. The event will take place on Friday 25 May at 8 pm and on Saturday 26 May at 8:30 pm, at the Chiostro di San Benedetto.
In his works Francesco Arena takes up facts and personages from more or less recent Italian and international history, reworking their political, religious and social elements in order to offer a new key to their interpretation.
In the performance Canzone (povera patria) a man strikes a metal pole with a grinder, emitting short and long sparks corresponding to the dots and dashes in Morse code. In this manner the man “writes” the lyrics of Povera Patria, one of Franco Battiato’s most popular songs, in which the singer-songwriter turns a lucid and critical gaze on Italy, expressing his scorn in harsh words (“Poor homeland! Crushed by the abuses of power of wicked people…"), but also sending a clear message of hope and deliverance (“It won’t change, it won’t change yes it’ll change, you’ll see it will change”).
As is typical of his research, on this occasion too Francesco Arena tackles a theme of great topical interest, work, and the value that should be given to it in a vision of our country’s future.
“By promoting this event,” declares deputy chairman Francesco Casoli, “the Fondazione Ermanno Casoli intends to underline the central role that work plays in people’s life and in the building of a fairer society. Francesco Arena allows us to reflect on a theme that has characterised the identity of Fabriano for years and that now needs new stimuli and new ideas more than ever before. It is with this spirit that the Fondazione Ermanno Casoli has long fostered an active dialogue between contemporary art and business, as it is only by developing a culture suited to innovation within organizations that we can think about creating new jobs.”
Venue for the performance: Chiostro San Benedetto, at the Complesso Monumentale di San Benedetto, Piazza Francesco Fabi Altini 9, Fabriano
Dates and timings: Friday 25 May, 8 pm; Saturday 26 May, 8:30 pm
Constantly engaged in experimentation and in a search for new forms of expression, the Fondazione Ermanno Casoli is renewing its image and adopting a new logo. A more contemporary design to represent the foundation that, since 2007, has been committed to promoting an active dialogue between the worlds of art and industry.
“E” and “C”, the letters that make up the new logo, are the initials of Ermanno Casoli, founder of the Elica company to whose memory the foundation is dedicated. The synthesis between the rigorous straight lines of these two characters expresses the foundation’s objective in a clear and effective manner: rendering collaboration between artists and industries a concrete and successful possibility. From the union of these two initials emerges the “F” of Fondazione, underlining the way in which the idea of this institution was already implicit in Ermanno Casoli’s name and personality.
Interaction, crossover, exchange and experimentation are the key concepts that the foundation intends to convey, in part through this new logo, which will be progressively inserted into all future forms of communication.
The new logo for the Fondazione Ermanno Casoli was conceived and created by Giandomenico Carpentieri, graphic designer and art director, with the collaboration of Maddalena Salerno, production and project manager.
The FEC also invites you to visit its new page on Facebook and click on “Like”.
20 April 2012 from 9 am to 4 pm
Rome, at the offices of MSD Italia
curated by Marcello Smarrelli
Alberto Tadiello is the protagonist of the third and last engagement of E-STRAORDINARIO x MSD Italia, the training program promoted by the Fondazione Ermanno Casoli that involves thirty employees of the company – Italian subsidiary of the pharmaceutical multinational Merck – in a series of workshops in which artists are placed at the centre of the training process.
The initiative, in line with the commitment of the Fondazione Ermanno Casoli to foster the dialogue between art and industry, is organized by Marcello Smarrelli, art director of the foundation, and carried out with the collaboration of Giovanni Boano, a specialist in managerial training and partner of the Hic et Nunc company, and enjoys the patronage of MiBAC, the Ministry for the Cultural Heritage and Activities.
E-STRAORDINARIO x MSD Italia was launched last January with the workshop conducted by Tomaso De Luca, Drawing after Architecture, and continued in March with Margherita Moscardini’s workshop Condominium (or The Merck Index).
Known for his installations and performances centring on the relationship between sound and vision, Alberto Tadiello takes an approach of an almost “scientific” character to his research, leading him to experiment with new relations between the various elements and constantly probe the limits and potentialities of the interactions between different forces.
“I think of the encounter with the employees of MSD Italia as a moment of sharing and mutual understanding”, explains the artist, “a participatory process, a gathering of ideas”. The title of the workshop, Things Go On with Mistakes, refers to a track on an album born out of a collaboration between an American and a Dutch band (In The Fishtank 11, The Black Heart Procession + Solbakken). For the occasion Tadiello is proposing a project that aims at the creation of sound elements as a basis and stimulus for cooperation between the participants.
Following the methodology of E-STRAORDINARIO, developed by the Fondazione Ermanno Casoli, after a first theoretical phase in which Marcello Smarrelli presents the artist and his poetics, the workshop will move on to practical activity. All those taking part will receive a variety of materials which they will have to use to invent instruments, exploiting very simple working mechanisms such as rotation and friction to generate sound or noise. Each participant will carry out his or her own research with the aim of constructing something, of creating a sound entity that can be used to give rise to a joint action, to an ensemble of elements that can be coordinated to work together, “like a small circus, an orchestra in miniature composed of all the pieces produced”.
At the end of the day, Giovanni Boano will guide the participants in interpreting what they have learned from their experience in practical terms of organization, translating the metaphors of contemporary art into modes of behaviour that can be applied in the business context.
As Giorgio Cavalleri, Sr. HRBP and Learning & Development Mgr. at MSD Italia and in charge of the project, puts it: “Training at MSD Italia is a process whose aim is to develop a competence, that is to act in more effective way to obtain a given result”.
Through enjoyment of an artistic experience, the participants in E-STRAORDINARIO x MSD Italia are stimulated to reflect on the utility of putting their own skills into practice in the operational phase. During the workshops with the artists important themes are tackled, which find concrete application in every area of work: from concepts of perseverance and tenacity in the face of difficulties and uncertainties, emphasized in Tomaso De Luca’s workshop, to the idea of standards to be referred to and used as a basis for creativity, at the centre of Margherita Moscardini’s project, and finally to the capacity for organization, the ability to carry out research before acting, to do your work one step at a time, making trials and allowing yourself to make mistakes, as in Alberto Tadiello’s workshop.
Tuesday, 17 April 2012. On the occasion of the 51st edition of the Salone Internazionale del Mobile (Milan, 17 – 22 April 2012), Elica and the Ermanno Casoli Foundation will be presenting Aspiranti Aspiratori, a solo exhibition by the artist Sissi, staged at the Elica AirFactory in the Brera district and open to the public until 19 May 2012.
The exhibition, curated by Marcello Smarrelli – the Foundation’s artistic director – takes its name from a larger project that the artist created in collaboration with Elica over about a year.
The idea for Aspiranti Aspiratori stems from the need of the company, world leader in the production of cooker hoods for household use, to generate new reflections on the theme of air purification.
In line with her aptitude for renaming and classifying reality, Sissi began by formulating a new concept, Organindustry, from which came a methodology capable of enabling communication between art and industry. The artist is housed inside the factory, familiarises herself with the environment until making it at one with her body and fills it with content. Then comes the start of an ongoing osmotic exchange between the company, transformed into the body of the artist, and the artist herself.
Over the space of a year, Sissi produced drawings, collages, reflections and sculptures that contribute to the narration, with a mythological slant, of the birth of ten Aspiranti Aspiratori, ten prospective objects intended to purify the air. Their genesis is told by an animated video entitled Casting, which will be shown at the exhibition.
In accordance with the selection process that underlies the theories of evolution and that is applied in this case to the machines, the artist has created three of the ten Aspiranti Aspiratori.
The exhibition will be enhanced by an artist’s book entitled Aspiranti Aspiratori, published by Corraini, which will retrace all the stages of the project, explaining the new interpretation that the artist has given to the industry: a body that hosts and feels, an Organindustry.
The initiative is also documented on www.aspirantiaspiratori.com, where you can also vote for the Aspiranti Aspiratori.
In the compass of the international cultural event ARTOUR-O the MUST 2012, on Sunday 4 March at Villa la Vedetta in Florence, Francesco Casoli, chairman of Elica and vice president of the Fondazione Ermanno Casoli, will receive the ARTOUR-O d’Argento, a special prize awarded to those who have distinguished themselves by their commitment to the support of art and culture.
An enlightened entrepreneur, Francesco Casoli has also nursed a great passion for art that has led him over the years to back numerous cultural initiatives. His involvement in the field of art as a patron began in 1998 with the establishment of the Premio Ermanno Casoli and he has been constant in his support for the activity of the foundation of the same name, set up in 2007 with the aim of promoting an active dialogue between art and industry and which has since become a point of reference on this theme in Italy.
ARTOUR-O the MUST is an international event devoted to art and design organized in Florence by the Ellequadro cultural association. This year it is dedicated to Children, the citizens of tomorrow, and to Beauty. The project, now being staged for the eighth year in succession, focuses its attention on the quality and value of culture, attracting the interest of eminent scholars and figures in our country. The event, centred on the role of commissioning, is characterized by the creation of an ever closer dialogue between institutions and the private sphere. This year too museums, foundations, associations, municipalities and companies have been invited to take part in four days (from 1 to 4 March) devoted to art, design, exhibitions, meetings and performances.
For more information: www.ellequadro.com
On Friday 2 March Deborah Carè, director of the Fondazione Ermanno Casoli and Brand Marketing Manager of the Elica Group, will take part in the seminar CulturAttiva. The Interaction between Enterprise and Culture: a Real Possibility for Growth and Development, which will be held at L’ARCA conference room in Teramo.
The meeting will analyse examples, possibilities and strategies that link enterprise and culture in a synergic and fruitful relationship. In particular, the seminar will look at themes connected with the positive effects that culture can have on businesses, bringing benefits for production, for human resources and for the work environment as a whole.
On this occasion, Deborah Carè will illustrate the experience of the Fondazione Ermanno Casoli, a pioneer in investigating the potentialities of the dialogue between art and industry through increasingly structured and specialized activities, aimed at getting these two worlds to interact in the attainment of their mutual objectives.
More and more companies are choosing to work with the foundation. For enterprises, in fact, art functions as an antenna ready to pick up signals of innovation and represents a strong stimulus to finding new solutions for crucial questions that concern the business world.
On Monday 20 February, at 9 am, the Fondazione Ermanno Casoli is presenting a talk on the work of the artist Adelita Husni-Bey at the headquarters of the Elica company in Fabriano, organized by Marcello Smarrelli. The initiative is being staged as part of the FEC Lectures, a programme of lectures, seminars and meetings set up by the foundation. The talk is aimed at a group of Elica’s employees and falls within a broader training project promoted by the company that uses art as a stimulant for creativity and innovation.
The conversation with Adelita Husni-Bey will centre on the fundamental elements that make up her work, which focuses on investigating the relations between art, society, politics, education, territories and history. Utilizing a variety of media, such as drawing, painting and video, the artist embarks on narrations that embraceboth collective history and individual stories, superimposingmemories, tales and accounts. Husni-Bey’s criticalreflection on the role of art in societyextends toexperimentingwith interactions and exchanges with models of education, the authorities, sociallife and the economy, putting to the test art’s capacity to generatealternativeimaginative worlds to the familiar and established ones.
This meetingis intended to provide an opportunity for discussionon the useful role that contemporary art can play in times of crisis, ascatalyst of a processof participation that helps to create new scenarios and find new solutions. The debate will also turn on the concepts of consumption and production, not justfrom the viewpoint of economicsbut alsoas fundamental parts of the life of the community, from the consumption of oxygen to the production of ideas.
The commitment of the Fondazione Ermanno Casoli to fostering an active dialogue between art and industry continues with a new training programme that involves thirty members of staff of the company MSD Italia – the Italian subsidiary of the American pharmaceutical company Merck – and three artists of international standing: Tomaso De Luca, Margherita Moscardini and Alberto Tadiello.
For the first time, in fact, the foundation is working with the pharmaceutical multinational Merck on E-STRAORDINARIO, the project that uses contemporary art as a means of corporate training and development, an approach already successfully tried out with other companies. The initiative, entitled E-STRAORDINARIO x MSD Italia, is organized by Marcello Smarrelli, art director of the Fondazione Ermanno Casoli, and is conducted with the collaboration of Giovanni Boano, a specialist in managerial training at the Hic et Nunc company.
It will entail three days of workshops that will be held between January and April 2012 at the headquarters of MSD Italia in Rome and will involve, on each of the days, one of the three artists and ten members of the company’s staff, holding a wide range of positions, both of a managerial nature (human resources, accountancy, finance, marketing, customer services, etc.) and a scientific one (medical administration, drug information).
“The MSD Italia training programme is a process whose objective is to develop a capacity, that is to say a more efficient way of acting to attain a given result”, declares Giorgio Cavalleri, Sr. HRBP & Learning & Development Mgr. in MSD Italia and head of the project. “For this reason, it is important to understand the goal that has been set and to act personally. In this connection, it is the participants who are expected to assess their own training needs, with the help and support of their manager and the Training department. Thanks to the collaboration with Hic et Nunc and the Fondazione Ermanno Casoli we are able to offer an absorbing and enjoyable educational experience, and one that is easy to put into practice.”
The artists invited take part in the project by the Fondazione Ermanno Casoli come from different professional backgrounds but share a bent for experimentation, a willingness to make use of a wide range of languages and media and a capacity to interact with people, getting them to participate in their work.
“The project”, explains Giovanni Boano, “lasting a year in total, involves artists and members of staff in a highly innovative process, which for the first time adopts the contents and methodologies of art as concrete instruments for use in a training process aimed at the acquisition of a set of specific operational skills, essential to the growth of the company and of the people who work in it”.
On Thursday 12 January the Fondazione Ermanno Casoliis holding a guided tourof the MAXXI (National Museum of 21st-Century Arts) in Rome, for over a hundred people from the personnel departments of companies belonging to theinternational Angelini Group, a leader in the wellbeing and healthsector. The initiative, organized by Marcello Smarrelli (art director of the foundation), is being carried out with the collaboration of Piero Tucci, senior partner of the M&D company, which specializes in the training and development of human resources.
The tour is part of Out of the Company, the project devised by the Fondazione Ermanno Casoli to introduce professionals from the industrial field to the world of art through cultural activities organized for the purposeat the most important exhibition venues.
The aim of the initiative is to provide an educational experience for the company based on the metaphors of contemporaryart in order to stimulate reflections on the methodology of artistic creation, which canserve as a model for managerial action. In times of crisis, in particular, it becomes necessary to re-examine and reinterpret the environment and the system of organization, reformulating the fundamental values of company culture whichcan have a significant influence on growth and innovation. Through its own activities, the foundation has found that art represents a great resource for businesses in the handling of change, as it is capable of undermining the paradigms of a pre-established way of acting and thinking, favouring the emergence of new ideas and suggesting alternative approaches for the solution of problems.
The managers of the Angelini Group will be welcomed by Anna Mattirolo, director of MAXXI Art, while Pippo Ciorra, senior curator for MAXXI Architecture, will offer them an explanation of the spaces designed by Zaha Hadid. Marcello Smarrelli will provide a general introduction to the languages and codes of contemporary art, while Deborah Carè, director of the Fondazione Ermanno Casoli, will explain how contemporary art can be turned into a useful and effective means of stimulating the cultural and economic development of companies. At the end of the tour of the MAXXI, Piero Tucci will guide the participants in identifying theformative messages of this experience, translating them intouseful modes of behaviourin the context of work.
“Having to tackle themes like innovation and change”, explains Tucci, “the metaphor of contemporary artappearedto us the moststimulating and meaningful, perfectly consistent from the viewpoint of educational planning with the connotations of experimentation and creativityfrom which, for the activity of training, our collaboration with the companies of the AngeliniGroup has always drawn inspiration”.
Francesco Casoli, in his capacity as vice-president of the foundation devoted to his father Ermanno Casoli, has been invited to take part in the seminar Salto Culturale. Operatori culturali, Imprese e Amministrazioni Pubbliche alla sfida della crescita intelligente (Cultural Leap. Cultural Operators, Business and Public Administration Meeting the Challenge of Intelligent Growth), that will be held on Wednesday 14 December in Ancona, at the ISTAO Villa Favorita.
Staged by the Province of Ancona, the seminar has set itself the goal of analysing and discussing the most effective modes of operation to ensure that support for artistic and cultural projects becomes a strategic means of increasing the competitiveness of companies in the knowledge economy.
The starting point of the debate will be an evaluation of the experience of Cohabitat, the funding programme of the province’s cultural activities over the three years from 2008 to 2010. Thus an attempt will be made to study in depth the relationship between business and culture from a practical point of view, in full awareness of the fact that the current situation demands rapid and responsible decisions on all fronts.
On this occasion Francesco Casoli will recount the experience of the Fondazione Casoli, which is committed to forging a permanent link and a proactive collaboration between the artistic/cultural sphere and the industrial one, illustrating the solutions adopted to attain this objective and the results of the work that has been done so far.
The day will be concluded by Pietro Marcolini, councillor for the Cultural Heritage and Activities of the Marche Region.
For information: www.cohabitat.it, tel. 071 872484
The Fondazione Ermanno Casoli is delighted to announce the entry of Mario Cristiani onto its Advisory Board.
Founder and co-director, along with Maurizio Rigillo and Lorenzo Fiaschi, of the Galleria Continua – one of the most important institutions for contemporary art at an international level with branches in San Gimignano, Beijing and the vicinity of Paris – Mario Cristiani carries out constant research into the question of the promotion of art, to which he assigns a fundamental role in the construction of reality. President of the Associazione Arte Continua, which has been operating since 1990 in the province of Siena and elsewhere, Cristiani has also focused his research on the possibility of establishing a new relationship between the city and its territory, through the creation of unprecedented links between art, architecture and landscape in collaboration with the local authorities (Arte all’Arte, ArtePollino un altro sud).
For these reasons Mario Cristiani’s involvement is in perfect keeping with the objectives and values on which the activity of the Fondazione Ermanno Casoli is based: promoting the educational and methodological function of art, trying out new directions, supporting dialogue between different disciplines, actively involving the viewer, presenting art as an ethical model, developing the territory through a cultural proposal of quality.
On Thursday 1 December Deborah Carè and Marcello Smarrelli, director and artistic director of the Fondazione Ermanno Casoli respectively, have been invited to take part in the prestigious Arts2Innovation Forum 2011, which will be held at La Casa Cava, in the picturesque historic centre of Matera.
An international event aimed at investigating themes connected to the value of using art as a means of improving businesses. The central idea of the Forum is to share the experiences and benefits that organizations can gain by making art part of their work strategies and management systems.
In this context, Deborah Carè and Marcello Smarrelli have been asked to talk about their experience with the Fondazione Ermanno Casoli, which has always been engaged in the construction of an effective dialogue between art and industry and in the promotion of the use of art as a means of growth within enterprise. The results attained by companies that have collaborated with the foundation will be presented, and in particular the experience of the Gruppo Elica, which for years has supported it, sharing its objectives and taking part in its activities. Through the training projects conceived and implemented by the foundation, businesses are able to experience directly how art can have a positive influence on the working environment, helping to overcome pre-constituted schemes of thinking and encourage alternative solutions, and thus act as an engine for growth and innovation.
Sala Convegni Casa Cava
Via San Pietro Barisano
75100, Matera (MT).
Entrance: free of charge, on registration
Wednesday 9 November, on the premises of the Sole 24 Ore in Milano, Deborah Carè, director of Fondazione Ermanno Casoli and Brand Marketing Manager of the Elica Group, and artist Sissi will give a lecture to the participants in the Master’s degree in Art Economics and Management, organized by Sole 24 Ore. The Master’s degree aims to train professionals capable of developing and improving Italy’s art and art heritage “system”, offering occasions of direct encounter with the main professionals of this field, that can present their first rate experiences to the class.
On this occasion Deborah Carè will explain how and why art represents such an important resource for companies, a resource that can give place to alternative strategies, positively affecting the company and the people working there.
Sissi, currently working on a project for Elica, curated by Fondazione Ermanno Casoli that will be presented at the next Salone Internazionale del Mobile, will explain from an artist’s viewpoint the motivations and the implications of an effective collaboration between an artist and a company.
Saturday 5 November in Turin Deborah Carè, director of Fondazione Ermanno Casoli, will partecipate in the meeting Esercizi di contemporaneità: la cultura d’impresa tra storia arte e formazione, organized by Fondazione Borsalino for Artissima 18, one of the most important international contemporary art fairs.
To reflect on the possibilities of creating a solid company culture, imagine new ways of relating artists and companies, and to understand how a company may be contaminated by artistic practices, are the main issues the participants will deal with during the meeting.
Deborah Carè will tell about the Fondazione Ermanno Casoli experience, for a direct and effective dialogue between art and industry. In particular, the foundation will present the leading projects that are being carried out in collaboration with important companies, underlining how much contemporary art can positively affect a company in a period of crisis, originating positive processes of innovation. A well grounded account of how art can interact with industry delivering practical results in the respect of the two fields of action.
The meeting will be chaired by Elisa Fulco, curator at Fondazione Borsalino.
For info: www.fondazioneborsalino.com
Francesco Casoli, president of Elica Group and vice president of the foundation dedicated to Ermanno Casoli – his father and founder of Elica – has been invited to participate in the seminar entitled Imprese per la cultura in tempo di crisi [Business for culture during the crisis], taking place Friday 4 November in the Sala Verdi of the Teatro della Fortuna in Fano.
The seminar is organized by the Region Marche – Office for heritage and cultural activities, in collaboration with the Consorzio Marche Spettacolo, the Municipality of Fano and the Fondazione Teatro della Fortuna. The seminar intends to offer an occasion to reflect on the role that cultural production takes on in all the aspects of our economic system, especially in a critical phase like the one we are experiencing now.
The initiative is open to the major protagonists of the cultural scene, and to the companies working in the Marche, in order to open up a dialogue, and investigate and share projects and views.
During the seminar Francesco Casoli will illustrate the foundation’s activities and the results that these have led to in Elica, with particular attention to the E-STRAORDINARIO.
23-24 September 2011
Fondazione Ermanno Casoli invites you to discover Elicart, an area inside Elica’s blog dedicated to the initiatives the company supports and realizes in collaboration with the foundation, for the promotion of an effective dialogue between art and industry.
Elicart is a place for interaction, a on line community where everyone is free to express their point of view on the different issues concerning the relations between art, culture, design, architecture, economy, mass media…
Far sighted and strongly innovation oriented, Elica represents a fertile ground and an experimental laboratory for the initiatives designed by Fondazione Ermanno Casoli, capable of creating a mutual exchange between artists and the company’s employees, breaking up established ways of thinking and behaving, in favour of new ideas and alternative solutions.
Elicart tells you how all this is possible, and to what outcome it can lead to, presenting you the potential that contemporary art might express in contexts different to the traditional and usual ones.
Elicart wants to be a survey for all those that wish to learn more about the art/industry relation, inviting experts from both fields to offer their thoughts on these issues.
Everyone’s comments and reflections are most appreciated.
Please join us to tell about your experiences too, and to make this space even more rich of content.
Elicart, http://blog.elica.it/category/elicart/. Speak out!
Francesco Casoli, Vice President of the foundation dedicated to his father Ermanno Casoli, is invited to participate in the meeting entitled Parlando di valorizzazione culturale (Talking about cultural enhancement), taking place Thursday 16 June 2011 at 9.30 at the Istituto Luigi Sturzo.
What is the meaning of cultural enhancement today? What are the tools and the methods to launch a cultural heritage? Who believes in culture as a means of community growth? These are some of the issues that will be dealt with during the meeting, the final step of the project entitled Palazzo Baldassini: Infrastruttura della Conoscenza, supported by ARCUS S.p.A.
A farsighted entrepreneur, Francesco Casoli has been supporting cultural initiatives for several years thanks to the true love for art that he inherited from his father. His effort in sustaining the activities of Fondazione Ermanno Casoli has been constant, with the objective of promoting art as a useful tool to renovate companies and increase social and economic development.
“The Culture that we believe in – states Casoli – unfolds from a dynamic state of mind, that derives from curiosity and desire of improving. It’s the Culture made of research, experimentation, exploration of new ways. In this context the Art that we try to enhance is the Art that searches reality with no prejudices, looking for novelties,”
The meeting, chaired by Stefano Monti, Editor in chief of Tafter, will be opened by Roberto Mazzotta, President of the Istituto Luigi Sturzo, Other participants with Francesco Casoli will be: Mario Resca General Director for the enhancement of cultural heritage of the Italian Ministry for Cultural Heritage and Activities; Mark Crawley Director of Widening Participation and Progression University of the Arts London; Carolina Botti Director of ARCUS S.p.A.; Ida Linzalone General Secretary of Fondazione Vodafone; Jackie Mc Manus Head of Widening Participation and Progression University of Arts London. The meenting will close with a speech by Barbara Tieri, head of the Palazzo Baldassini Infrastruttura della Conoscenza project.
PARLANDO DI VALORIZZAZIONE CULTURALE
16 June 2011 – h 9.30 – 13.30
Istituto Luigi Sturzo, Sala Perin del Vaga
Via delle Coppelle, 35 00186 – Rome
Monday 23 May at 11 am, in the Conference Room at the Museo della Carta e della Filigrana in Fabriano, Fondazione Ermanno Casoli presents the XII edition of the Ermanno Casoli Award, that this year goes to Francesco Barocco.
The initiative, this year under the patronage of the Ministry of Cultural Heritage and Activities, pursues one of the foundation’s primary objectives: to foster the dialogue between art and the industrial world. Far from any form of competition, the Award intends to support an artist in the realization of an artwork capable of communicating with the industrial sector and the people working in it.
The project entitled I saettatori will unfold in an exhibition realized in Elica’s headquarters in Fabriano, and in a series of meetings/workshops for a group of the company’s employees. Relating with the company, that has always been the Foundation’s supporter, and with the people working there, the artist has carried out a mutual exchange of knowledge, ideas, and reflections on the technique of engraving, understood as a metaphor for work and research.
The exhibition will be open until 29 July 2011 and comprise two sets of works: the artist’s site specific sculptures,and ten engravings by some of art history’s masters: Albrecht Dürer (1471-1528), Giovanni Battista Piranesi (1720-1778), Katsushika Hokusai (1760-1849), Edouard Manet (1832-1883), Louise Nevelson (1889-1988), Anders Leonard Zorn (1860-1920), Hans Bellmer (1902-1975), Carol Rama (1918).
"The title I saettatori (The archers) – explains the curator – was inspired by a drawing by Michelangelo in which nine archers, curiously with no arches in their hands, appear to be shooting driven by an irresistible force, as if they were transformed into arrows themselves. Like Michelangelo’s archers are transformed into instruments in the hands of a force beyond their will and conscience, this small army of artists is capable of shooting its work across space and time.”
The project is accompanied by an Italian/English catalogue by Mousse Publishing with texts by Marcello Smarrelli and Francesco Barocco.
The works in the exhibition will become part of Elica Contemporary, the art collection showcasing at Elica’s headquarters in Fabriano that can be visited by appointment.
Marcello Smarrelli, artistic director of Fondazione Ermanno Casoli has been invited to the fourth edition of the Faenza contemporary art festival (20 – 22 May 2011), to participate in the talk entitled Nuove committenze: arte e impresa, taking place Sunday 22 May at 12.30, at the Museo Carlo Zauli in Faenza.
The conference will offer a journey across the creative realities of Italian contemporary business companies, thanks to the participation of Carlo Bach, artistic director of illycaffè, and the businessman Giovanni Bonotto. Chair, Pier Luigi Sacco, professor of Economy of Culture at IULM, Milan.
On this occasion Marcello Smarrelli will present to the prestigious public of the festival the foundation’s activity and in particular the XII edition of the Ermanno Casoli Award, won by Francesco Barocco, opening Monday 23 May in Fabriano.
The Ermanno Casoli Award in fact supports the winning artist in the realization of a project that relates to the company’s environment and with the people working there, representing an valid example of how the relation between the world of art and that of industry can become a reality, with great success and gratification on both sides.
Forms of collecting/Forme della committenza is the title of this year’s festival, that intends to investigate the mechanism that regulate today’s forms of art patronage and collecting. This topic will be dealt by artists, curators, dealers, collectors, auction houses and other protagonists of the art world, such as directors of internationally renowned museums and foundations.
Nuove committenze: arte e impresa
Sunday 22 May 2011, 12.30
Museo Carlo Zauli
Via della croce 6, Faenza
Further information on www.festivalartecontemporanea.it
Thursday 19 May, at the Ex Magazzini Latini in Fabriano, Fondazione Ermanno Casoli opened Panorama, an exhibition offering a reflection on the concept of landscape in its broader sense. The show, curated by the foundation’s artistic director Marcello Smarrelli presents works by artist Ettore Favini in collaboration with Liceo Artistico E. Mannucci of Fabriano, by Andrea Nacciarriti plus an installation entitled Paesaggio sonoro, realized by the architect Giacomo Fava in collaboration with dj Giorgia De Robertis.
The show, under the patronage of the Italian Ministry for Cultural Heritage and Activities, will be open until 23 May.
Landscape shares a tight connection with history of art and many artists have dealt with this theme. Like art, landscape changes in time, preserving traces of its past but also showing the effects of contemporary times, and of what happens due to our choices or beyond our will. That’s why landscape is always a contemporary topic, and this show, that reflects both physical and cultural aspects, sets out to outline the landscape’s historical and anthropological reality, capable of offering new possibilities of interpretation.
Under this respect, the choice of the exhibition space is highly meaningful. Since after the Second World War, the Ex Magazzini Latini have been a commercial centre and an important point of reference in Fabriano. However, these premises have been abandoned for a long time and the buildings have become a sort of ghostly presence in the historical centre, a non-place: where once were life and activity, now void and silence are all is left.
Panorama intends to give out a message of optimism not only to Fabriano but to the whole national territory, a glorious country that drawing strength from the richness of its past has revived from moments of deep crisis that appeared almost irreversible.
With this initiative Fondazione Ermanno Casoli celebrates the 150° anniversary of the Italian Unification, paying homage to Italian landscape, to its beauty and to its deep wounds, and especially to the territory of Fabriano, so tightly tied to its past history, aware that the strength for reaction can only be found in its past.
The show develops on the first floor with Ettore Favini and Andrea Nacciarriti’s works, and the sound landscape on the second floor.
For Andrea Nacciarriti the show is an occasion to rethink is previous work Less Than Air (2010), made of a number of devices capable of modifying our perception of space: some of the elements that can be found in landscape, like grass and wind, are extrapolated and brought inside a closed setting, simulating country and urban views. The spectator is taken inside this fake and almost cinematographic nature, where he is reached by the sound of moving air and of its clash with objects.
In March Ettore Favini held a workshop entitled Intervallo with some students from Liceo Artistico E. Mannucci di Fabriano, focusing on the conflictual relation between Man and Nature and on the variation of the idea of landscape in different cultural environments; following this experience, Favini designed a layout of a selection of works of the students. In addition Favini will present La verde utopia, a video shot in 2010 that documents his conversation with Gilles Clément, the French landscape artist and anthropologist. During the conversation the two analyse the concept of environmental utopia and critically consider the Darwinian theories, invoking a shared social and politically active commitment.
The installation by Giacomo Fava and Giorgia De Robertis presents a sound representation of landscape, creating an involving and evolving atmosphere, where shapes and sounds surround the viewer with a stimulating and meditative environment. Friday 20 May, at 10 pm, this space will transform into a dj set, entitled Paesaggio sonoro, realized by Giorgia De Robertis aka Dj Starcrazy. With natural sounds and vibrations, mixed with urban sounds and electronic beats, the dj intends to stimulate the audience’s imagination to evocate visions of dream landscapes and underwater worlds.
On this occasion Ettore Favini and Andrea Nacciarriti will realize a site specific work entitled Panorama, which will consist in using pages of the weekly magazine Panorama to completely cover the windows of the Ex Magazzini. This work, whose name gives the title to the whole event, suggests an overall view on the history of our country, so rich of beauty and of contradictions; a view that will highlight the real and authentic landscape in which man moves in, and that he continues to transform with his actions and thoughts.
During the show Gilles Clèment’s book Il paesaggio in movimento, ed. Quodlibet will be on sale in the bookshop.
The show is supported by weekly magazine Panorama and realized with Tecnomatic’s technical support
E-STRAORDINARIO. I saettatori is the title of this year’s contemporary art training appointment organized by Fondazione Ermanno Casoli for the Elica company. The activity will take place 5-6 May and is part of the project designed by Francesco Barocco, winner of the XII edition of the Ermanno Casoli Contemporary Art Award.
This year for the first time the workshop for a group of Elica’s personnel in Fabriano will take place outside the company, in one of the most representative sites of the city: the Museo della Carta e della Filigrana.
Francesco Barocco will in fact centre his intervention on engravings, organizing a practical demonstration in the museum’s equipped lab rooms.
The aim of this workshop is not the creation of a collective art work, as it has been in the previous editions, but the shearing of an artistic experience through the learning of a particular technique, that being extremely rigorous and punctual lends itself to becoming a metaphor of artistic practice in general. Engraving requires patience and daily practice, besides great technical skills.
With this metaphor, that a manufacturing company naturally feels very close, the artist will lead the participants in a fascinating overlook on history of art, by presenting some masterpieces of great artists such as Albrecht Dürer, Edouard Manet and Carol Rama, showcasing in the Elica premises in Fabriano.
“We consider contemporary art a true laboratory of innovation – comments Marco Scippa, Director of Human Resources of Elica Group – as well as a unique training tool that for us represents an investment on the future, in order to strengthen a sense of belonging to the Group. E-STRAORDINARIO represents an important process of development and a strategic asset for growth for the entire company, helping us to stay internationally competitive.”
The dialogue between art and industry is thus reinforced by a project fostering exchange of knowledge and skills of different sectors, stimulating the two ambits to move closer to one another and discover a discipline and a methodology that are only apparently distant. A trainer specialized in manager training will intervene at the end of the workshop to highlight the possible connections between the two ambits.
This initiative is under the patronage of the Italian Ministry for Cultural Heritage and Activities.
With this project Elica, a company that was founded in 1970 and is world leader in the production of domestic hoods, proves to be extremely attentive to the needs and the quality of life of its personnel. This philosophy granted the Group three years of supremacy in the Great Place to Work charts, and in 2011 the award for company with best working environment in Italy. In addition Top Employers 2011 has included Elica among one of the best companies for the human resources management.
CULTURA COME RISORSA COME VALORE
Ancona, Teatro delle Muse
8 – 9 April 2011
Friday 8 and Saturday 9 April at the Teatro delle Muse in Ancona, there will be the Forum Regionale della Cultura, entitled Cultura come risorsa come valore (Culture as resource and value), realized by the Regione Marche – Servizio Cultura Turismo Commercio e Attività promozionali. This will be an important occasion of exchange to evaluate new proposals for the world of culture, a crucial sector for the country and the regional community’s development.
Important personalities from the world of culture, entertainment, politics and economics will attend the forum. The activities will be divided into different sections, each addressing a specific area of interest: Cinema and Video production, Museums and Galleries, Archeological heritage, Literature and Publishing industry. Fondazione Ermanno Casoli will participate in the Contemporary Visual Art section, coordinated by Pippo Ciorra, professor at the Università di Camerino.
On Saturday Ciorra will present a concise summary of the experiences and the proposals that were discussed in March during a previous meeting of the participating institutions, in order to illustrate to the Regione Marche a number of ideas and new projects to develop. In this setting Fondazione Ermanno Casoli’s intervention will aim to foster and strengthen the exchanges between the world of contemporary art and the close net of companies that distinguishes the Marche, in order to create a regional network cooperating in the diffusion of cultural initiatives across the territory.
Friday 8 April, invited by Palermo’s Fine Art Academy, Fondazione Ermanno Casoli’s artistic director Marcello Smarrelli will hold a lesson for the students of the Fashion Design course, presenting the foundation’s activity for the setting up of collaborations between artists and industrial companies.
The Forum’s complete program is hereby attached.
tel. 071 8062426; 071 8062710
Deborah Carè participates in
Education Lab – Percorsi di formazione dei giovani alla contemporaneità attraverso l’arte
Monday 28 March 10 am – 01 pm
IULM Libera Università di Lingua e Comunicazione
via Carlo Bo 1/2, Milan
curated by the Faculty of Arts, markets and cultural heritages
Deborah Carè, director of Fondazione Ermanno Casoli, has been invited to participate in the meeting Monday 28 March at Università IULM in Milan, for the first edition of Education Lab – Percorsi di formazione dei giovani alla contemporaneità attraverso l’arte.
The initiative, unfolding from 24 to 29 March, is realized by DOCVA Documentation Center for Visual Arts of Careof and Viafarini and by Università IULM,in collaboration with festival dell’arte Contemporanea, ANISA Associazione Nazionale Insegnanti storia dell’Arte, CRAC Centro Ricerca Arte Contemporanea del liceo artistico Munari di Cremona e and some of the most important Italian museums.
With an intensive calendar of meetings and laboratories involving schools, teachers, educational departments, operators and art experts, Education Lab intends to offer visibility to the best practices carried out by museums, institutions, single artists, and operators working in art didactics. All the best experiences currently carried out in our country have been invited to meet for an open convention among different realities dealing with education and training through contemporary art.
In this context Deborah Carè will bear witness to the projects designed and promoted by Fondazione Ermanno Casoli based on learning methods in which art and artists are used as didactic tools. In particular, over the last years the foundation has stood out for its support to dialogue and communication between the world of art and that of enterprise, realizing a series of activities employing contemporary art as an educational method for a company’s personnel. The success of this operation, that has contributed in spreading openness and innovation in the world of enterprise, has induced the foundation to experiment training programs with artists in schools too.
Fondazione Ermanno Casoli has in fact recently undersigned a convention with E. Mannucci High School for Art in the Marche, for the organization of meetings and workshops with artists in school, and initiatives for the teaching of contemporary languages for students and teachers.
At the Monday 28 March appointment, with Deborah Carè there will also be: Mario Airò (artist), Anna Pironti (Castello di Rivoli Museo d’Arte Contemporanea education department manager), Pier Luigi Sacco (professor of Culture Economics, Università IULM, Milan), Catterina Seia (cultural manager, SusaCulture project).
The meeting, curated by the Faculty of Arts markets and cultural heritages, is open to the public, free entrance, booking recommended at firstname.lastname@example.org, tel/fax 02 66804473, tel 02 331580.
Further information on the program can be found at www.educationlab.org.
Contemporary art enters the school with E-STRAORDINARIO jumps into school, the educational project that Fondazione Ermanno Casoli designed for E. Mannucci High School of Art in Ancona, Jesi and Fabriano, for the promotion of art as a pedagogic tool.
“With this initiative – states Francesco Casoli, vice president of the foundation dedicated to his father Ermanno, founder of Elica – we intend to reaffirm the school’s value and the importance of culture in the education of the young generations, as well as that of contemporary art as a hotbed of innovation.”
The project, curated by the foundation artistic director Marcello Smarrelli, will take place Monday 14 March at the Mannucci High School in Fabriano, where artist Ettore Favini will hold a workshop entitled Intervallo open to a group of students and teachers from different classes.
Francesco Casoli, Prof. Alfio Albani, Headmaster of the Mannucci High School, and Prof. Claudio Baldassarri, deputy of the High School premises in Fabriano and History of Art professor, will give an introductory talk.“The school and Fondazione Ermanno Casoli – explains Alfio Albani – share a common purpose: albeit being different realities, they both aim to promote cultural initiatives that may involve and enhance the territory. This is why it is was natural to create a synergy between the two institutions and to establish our collaboration.”
Since its foundation, Fondazione Ermanno Casoli has always worked at activities for the spreading of contemporary art in contexts different from those that traditionally host it, with methods that make art accessible to a general public. Besides the common location, the Mannucci High School of Art shares with the foundation the objective of promoting knowledge of contemporary art language, in the firm belief that this may stimulate thought and work as catalysts for the growth of the new generations.
On these grounds the Mannucci High School and Fondazione Ermanno Casoli have signed a convention for the realization of a series of training and learning projects on contemporary languages, involving students and teachers.
Ettore Favini’s workshop will follow an introductory phase during which the artist will present the essential theoretical contents of his work and the subject of the project: the often conflictual and contradictory relation between Man and Nature, addressed through a reflection on landscape.
The title Intervallo (Break) refers not only to break-time at school, but also to the break that used to be aired on RAI (Italian State Television) in the seventies and eighties between one program and another, showing postcards with views of Italian cities and landscapes, accompanied by the famous Toccata in A by Domenico Paradisi (1707-1791).
In his artistic research, mainly focused on memory understood as an archive of the natural flowing of time, Favini has often addressed issues related to ecology and to the relation human beings hold with the environment surrounding them. By using different techniques and materials (sculpture, installation, photography, etc.) his works range from more traditional works designed for exhibition spaces, to public art works on an environmental scale and territorial interventions.
With Intervallo the artist offers an analyses of possible definitions of landscape and cultural factors that determine different perceptions. Through an experiential path, the participants will be invited to express their personal idea on this topic and then elaborate it in the practical phase in the forms of representation connected to the concept of landscape. The work can be carried out individually or in groups choosing any form of expression. The outcome of the workshop, and video documentation of the activity carried out by the students will be exhibited in the high school hall until the end of the school year.
Svoboda Prize for Artistic and Creative Talent
and Honorary Degree
to Francesco Casoli
Monday 28 February 2011, 10 am
Teatro Auditorium Josef Svoboda
Via Berardi, 14 – Macerata
Monday 28 February the Fine Art Academy of Macerata will assign Francesco Casoli, Vice President of Fondazione Ermanno Casoli and President of Elica, the prestigious Svoboda Prize for Artistic and Creative Talent and an Honorary Degree.
The ceremony, starting at 10 am will take place at the Teatro Auditorium Josef Svoboda in Macerata, during the opening of the XXXIX academic year.
A brilliant entrepreneur, Francesco Casoli has always cultivated a great passion for art and is a supporter of several cultural initiatives. His commitment as a patron to art began in 1997 with the creation of the Ermanno Casoli Contemporary Art Award, and has been ongoing ever since, supporting Fondazione Ermanno Casoli, an institution that was founded in 2007 and that has affirmed itself as an important reality for the development of collaborations between the art world and that of industry.
“The world of art and that of enterprise are very different and have different goals – affirms Francesco Casoli –; however, for a company to invest in art, that is innovation, means investing in its own human capital, enriching it. Art also brings international perspectives into a company: the variety of cultures from different professional communities produces very important results, generating innovation and quality.”
The ceremony will also be attended by Franco Moschini, President of ABAMC – Accademia di Belle Arti di Macerata and Director Anna Verducci; opening lecture will be pronounced by Professor Vito Labarile (Università LUM, Bari) and the laudatio by Professor Stefano Chiodi (History of Contemporary Art Professor at ABAMC), and Francesco Casoli will hold the lectio magistralis.
Accademia Belle Arti, Via Berardi, 6 – Macerata
tel: 0733 405111, fax: 0733 405140, email@example.com
Deborah Carè participates in the roundtable
Gli stati generali dell’educazione, l’arte come metodo didattico
Friday 11 February 2011, 4.00 pm
Rome, sala Pietro da Cortona, Campidoglio
Deborah Carè, as director of Fondazione Ermanno Casoli, has been invited to participate in the roundtable on Gli stati generali dell’educazione, l’arte come metodo didattico (The states general of education, art as a learning method) taking place Friday 11 February at 4-00 pm, in the sala Pietro da Cortona of the Campidoglio in Rome.
The meeting, which is open to the public, is part of Curare l’educazione? (Curate education?), a project curated by Marcello Smarrelli and Maria Rosa Sossai; this project includes artist workshops for students from three high schools in Rome, held by Tomaso De Luca, Cesare Pietroiusti and Elisa Strinna, and a final exhibition, open at Fondazione Pastificio Cerere until 4 March, presenting the outcome of these activities.
This meeting intends to offer, for the first time in Italy, a map of some of the most innovative cases of contemporary art teaching and learning through artistic production. Deborah Carè will illustrate how the meetings and the workshops with artists that the Fondazione Ermanno Casoli has been organizing with E-STRAORDINARIO, have turned out to be an effective tool to train a company’s personnel.
The roundtable’s goal is to discuss open and flexible innovative pedagogic formulas, based on the awareness and the respect of values such as democracy and solidarity. Workshops like Curare l’educazione? or E-STRAORDINARIO prove that a training potential is acquired and developed only when a direct experience is carried out, when one becomes the protagonist of a growth process.
Family, Education and Youth Officer of the Municipality of Rome Gianluigi De Palo will give an introductory speech followed by Deborah Carè’s and the other guests’ interventions: Cesare Pietroiusti (artist), Marcello Smarrelli (artistic director for Fondazione Ermanno Casoli and Fondazione Pastificio Cerere), Maria Rosa Sossai (president of esterno22), Cecilia Canziani and Ilaria Gianni (curators of Nomas Foundation), Dino Ferruzzi (manager of CRAC – Centro Ricerca Arte Contemporanea del Liceo Artistico Statale Bruno Munari, Cremona), Giorgina Bertolino (art historian and in charge of the training of Fondazione Sandretto Re Rebaudengo’s cultural mediators), Marcella Anglani (lecturer of Ultime Tendenze delle Arti Visive at Accademia di Brera e and founder of Trama 21 collective), Alberto Garutti (artist and lecturer, professor at Accademia di Brera and teaching Arte 2 at the Faculty of Architecture in Venice, IUAV).
During the roundtable Anton Giulio Onofri’s video on Curare l’educazione? will be projected.
Free entrance, limited seats available.
Fondazione Pastificio Cerere: tel. 00 39 06 45422960, firstname.lastname@example.org, www.pastificiocerere.it; esterno22: email@example.com www.esterno22.com
Tuesday 21 December in the Parlamentino hall of the Chamber of Commerce of Ancona, the newly appointed director of Fondazione Ermanno Casoli, Deborah Carè will participate in the diploma ceremony for the participants of International Sales and Marketing Management and Executive International Business Management courses. The event is organized by Marchet – Special company of the Chamber of Commerce of Ancona.
During her speech, Deborah Carè will illustrate Fondazione Ermanno Casoli’s long time experience in the support of communication and collaboration between the world of art and that of industry, underlining the value that contemporary art can assume inside an enterprise as a means of development of personnel.
For further information: www.marchet.it
Deborah Carè, Brand Marketing Manager of the Elica Group – the world leader in domestic hood production – is Fondazione Ermanno Casoli’s new director.
The choice of the new director from the corporate ambit is in line with the objectives of the foundation, an institution that has always held as a value communication between the world of enterprise and that of contemporary art, and that has recently been awarded the patronage of Italy’s Ministry of Cultural Affairs for the quality of its projects.
There is also news concerning the Board of Advisors, chaired by President for life of the foundation Gianna Pieralisi Casoli. The new appointed members are Deborah Carè, Pippo Ciorra (architect, critic and lecturer), Cesare Pietroiusti (artist) and Pier Luigi Sacco (professor of Culture economics), while Giorgio Di Tullio (designer and film director) and Riccardo Diotallevi (Elica Communication Manager) continue in office. Marcello Smarrelli is confirmed artistic director. Smarrelli – with former director Riccardo Diotallevi – are those who laid the foundations for the many initiatives that have allowed the foundation to become an important point of reference in the art-enterprise relation, using Elica as an exclusive laboratory for experimentation.
During its three year life, the foundation has stood out for one activity in particular: for the use of contemporary art as a training method for a company’s personnel. With a program of meetings and workshops, the artists relate with the employees and with them create an art work. This formula also distinguishes the Ermanno Casoli Contemporary Art Award that every year is assigned to an artist that has been capable of relating to the industrial ambit and with the people working there. In the definition of these initiatives, Deborah Carè, who for years managed training programs in Elica, played a crucial role, acting as an intermediary between the world of enterprise, to which she belongs, and the world of art to which she has always related with interest, immediately detecting its training potential. After the success experienced in Elica, the Fondazione Ermanno Casoli intends to establish itself as a point of reference for all companies that are interested in using contemporary art in their training activities. In this operation the foundation not only acts as a mediator between the artist and the company but also answers for the artistic and formative quality of the project.
Deborah Carè, with her experience in fields ranging from corporate social responsibility to training and development of personnel, has the knowledge and the skills necessary to take on the role of director.
Fondazione Ernanno Casoli is pleased to announce that the Italian Ministry for Cultural Heritage and Activities has given patronage on the E-STRAORDINARIO training project and the Ermanno Casoli Contemporary Art Award.
The patronage is a very important recognition for the two initiatives that have been designed and promoted with the purpose of establishing a relation between culture and the world of enterprise and to support contemporary art as a means of training for a company’s personnel.
The recognition of the Ministry is a further confirm from the world of Culture that the objectives of Fondazione Ermanno Casoli are commendable and praiseworthy.
Fondazione Ermanno Casoli is proud to announce that Christian Frosi is one of the three winners of the prestigious Premio MOROSO for contemporary art, and that a special mention was given to Ettore Favini for his project Private view.
Christian Frosi will be offered a residency in London and have the opportunity to realize a site specific project in the Moroso showroom during Frieze Art Fair (the other two winning artists will exhibit in the Moroso showroom in New York during the Armory Show and in Cologne during ArtCologne).
Supported by Fondazione Ermanno Casoli, Christian Frosi and Ettore Favini have been involved by Marcello Smarrelli in projects promoted by the foundation and two of their works have been included in the Elica Contemporary art collection on display on the company premises in Fabriano.
A further proof of how much Fondazione Ermanno Casoli’s choices are centered and capable of forerunning the developments of the international artistic scenario.
A new confirmation and important accomplishments for the artists that have been chosen and supported by Fondazione Ermanno Casoli. Ettore Favini (Cremona, 1974) and Christian Frosi (Milan, 1973) are among the ten finalists for the Premio MOROSO per l’arte contemporanea, a prize organized in collaboration with Galleria Comunale d’Arte Contemporanea of Monfalcone to document and promote the artists working in Italy.
Ettore Favini and Christian Frosi have been both invited by artistic director Marcello Smarrelli to participate in several projects realized by Fondazione Ermanno Casoli; such projects include: E-STRAORDINARIO#1, Dal progetto all’oggetto (2008), Elica Contemporary (Infinito by Favini and NZ 01 by Frosi are among the first acquisitions for the art collection curated by the foundation and on display on the Elica premises in Fabriano). In addition Ettore Favini, on the occasion of an event promoted by the foundation for the fourth edition of Naturalmente festival – Terre del buon vivere (2008), presented the installation Verdecuratodavoi.
As finalists of Premio MOROSO 2010, Ettore Favini and Christian Frosi participate in the exhibition at the GC.AC in Monfalcone from 11 December 2010 to 6 February 2011, presenting a project especially made for the show.
During the opening, Saturday 11 December, the three winners of the prize will be announced. The winners will be offered a residency and the chance to realize a site specific project in the Moroso showrooms in New York during the Armory Show, in London during Frieze and in Cologne during ArtCologne.
Ettore Favini is also the winner of the residency program promoted by Fondazione Civitella Ranieri, at the Centro Civitella Ranieri in Umbria. In addition, the artist will exhibit his works at the MAR – Museo d’Arte della città di Ravenna in a solo show curated by Lorenzo Giusti opening Saturday 18 December. The exhibit is organized on the occasion of Critica in Arte, an exhibition project realized in collaboration with the Cultural Office of the City of Ravenna and with the support of Fondazione del Monte di Bologna e Ravenna.
Farsighted and attentive to the young talents that base their research on the experimentation of different media, Fondazione Ermanno Casoli confirms its capacity to promote artists that in time establish themselves as protagonists of the international contemporary art scene.
On 9 and 10 December 2010 Marcello Smarrelli, artistic director of Fondazione Ermanno Casoli, and Piero Tucci, partner of a manager training company, accompanied Elica’s top managers to visit Galleria Borghese, MAXXI and MACRO. The three venues where chosen for their different collections, all bearing witness to how all art was once contemporary, addressing issues that regularly recur.
The goal of this activity was to increase knowledge of Italy’s artistic heritage and strengthen creativity and innovation inside Elica. At the end of the two days, the participants, coordinated by Piero Tucci, were invited to single out the connections between the above mentioned activity and their professional context.
In particular, the group addressed the differences between artistic creativity and innovation, trying to “explore” and explicit the environmental features that accompany and favor the work of creative groups.
E-STRAORDINARIO arrives in Poland. E-STRAORDINARIO is a training program promoted by Fondazione Ermanno Casoli in collaboration with Elica, with the purpose of establishing a constructive communication between the art and business worlds. The event, entitled E-STRAORDINARIO on tour in Poland, is taking place Monday 29 and Tuesday 30 November in the Elica plants in Jelcz-Laskowicev, in Lower Silesia; protagonists of the initiative will be Polish artist Grzegorz Drozd and the employees of the group.
The project is co-curated by Stach Szablowski, curator of the Zamek Ujazdowski Contemporay Art Center and Marcello Smarrelli, artistic director of Fondazione Ermanno Casoli.
Born as an experimental project, E-STRAORDINARIO today represents a winning and innovative alternative to traditional company training programs. That’s why, following the success achieved in Italy, it was decided to invest in the internationalization of E-STRAORDINARIO on tour, introducing it into the productive plant in Poland.
The project that Drozd will present for E-STRAORDINARIO on tour is based on the concept of collective action emphasizing the creative potential of the community of the plant’s workers.
After introducing himself to the factory life with a self presentation video, the artist, with the help of a trainer that will act as mediator, will encounter the office and factory workers of the plant, with whom he’ll realize a musical performance.
Inside a company, each individual is part of a wider and more complex system and the combined action of everyone aims towards a common objective: production. Analogously, in Grzegorz Drozd’s project, each employee will be engaged in doing his part in the accomplishment of a common objective, that will be the creation of a collective artwork of which everyone will be author and protagonist.
With the Patronage of the Polish Institute of Rome and of the Centre of Contemporary Art Ujazdowski Castle
Fondazione Ermanno Casoli and Elica
Comunicare il Contemporaneo
a convention during
Florens 2010 – Settimana Internazionale dei Beni Culturali e Ambientali di Firenze
Florence, Saturday 20 November 2010
EX3 – Centro per l’Arte contemporanea, viale Giannotti 81/83/85
from 10.00 am to 3.00 pm
Marcello Smarrelli, artistic director of Fondazione Ermanno Casoli, and Deborah Carè, brand marketing manager of the Fabriano based company Elica, have been invited to participate in the convention entitled Comunicare il Contemporaneo (To communicate the contemporary), taking place Saturday 20 November 2010 in Florence.
The initiative, free and open to the public, is organized by EX3 – Centro per l’Arte contemporanea, on the occasion of Florens 2010 – Settimana Internazionale dei Beni Culturali e Ambientali, an extremely prestigious venue that every two years invites the representatives of the world’s governments and main cultural institutions to discuss and outline new ideas and projects concerning art heritage and landscape, two key issues for economic development and social wellness.
The bond between industry and contemporary art is an increasingly studied subject, revealing how these two worlds that may appear distant, actually share a philosophy grounded in common concepts like innovation, creativity, vision and outlook on the future.
Such considerations have increased interest towards initiatives involving art and industry – initiatives that must however respect the mutual independence of the two fields in order to avoid the distortion of their identities.
Over the last few years Fondazione Ermanno Casoli has established a relation with Elica, mainly based on training projects for the introduction of art into the company, some of which have become case studies. This is why the foundation and Elica represent a point of reference for innovation, training, and corporate social responsibility.
Marcello Smarrelli will address the value of the relation between art and enterprise. Deborah Carè will explain the reasons that induced the company to choose art as a means of development and innovation, not only involving the product but investing on the whole organization system.
Fondazione Ermanno Casoli is proud to announce that Andrea Nacciarriti is among the winners of the Premio Terna per l’Arte Contemporanea (PT03); the Marche born artist who realized for Elica the Less Than Air project, curated by Marcello Smarrelli and presented at the 2010 Milan Salone del Mobile, came first among the 900 artists participating in the Gigawatt category, dedicated to artists under 35 years of age.
The 13 winners of the different categories have been selected among over 3000 participants. The prize was 180.000 Euros to be divided among the winners and 3 artist residencies in Italy and Beijing.
Premio Terna is one of the main cultural platforms concerning contemporary Italy, for the discovery of new talents and the energy of the Big.
Terna is the primary owner of the National high-voltage Electricity Transmission Grid, the first transmission grid operator in Europe and seventh in the world. For further information please visit www.premioterna.it
Andrea Nacciarriti’s victory confirms how the artistic choices made by Fondazione Ermanno Casoli are often ahead of the developments in the national and international contemporary art scene, placing the foundation in the front line for the support of creativity and young Italian artists.
Fondazione Ermanno Casoli is pleased to announce that Francesco Barocco is the winner of the XII edition of the Ermanno Casoli Contemporary Art Award.
Dedicated to the memory of Ermanno Casoli, founder of Elica and great art lover, the Award was established in 1998. Since 2007 however, with the birth of Fondazione Ermanno Casoli and Marcello Smarrelli’s artistic direction, the Award has taken on a new significance.
With the Award the Fondazione not only contributes to the diffusion of contemporary art in Fabriano, standing out as a cultural centre in the Marche territory, but also pursues one of its primary objectives: to establish an interaction between contemporary art and industry, creating occasions of dialogue and collaboration between these two worlds.
The Award offers the winning artist the possibility of realizing a project in an industrial context, with the participation of a group of workers that wish to undergo a training experience of this sort.
Francesco Barocco will spend a period of time in Fabriano, and with about twenty Elica workers from all the company’s departments including the factories, he will develop a program focusing on engraving. His will be a work in progress developing into a series of phases, both practical and theoretical, that will then lead to a final exhibition of his especially realized artworks in the central premises of Elica in Fabriano.
On Thursday 21st October at the Palazzo della Farnesina in Rome, the offices of the Ministry of Foreign Affairs, Elica, in partnership with the Fondazione Ermanno Casoli, will present the variant series of Pescecappa, the cooker hood created by Gaetano Pesce.
An edition composed of fifteen declinations, each of them unique, numbered and signed by the artist, who, with his expressive, iconic and personal sense of design, interprets the innovative spirit of Elica. These are ideas that subvert how we see industrial production and the relationship with those who make use of the product, bringing about new modalities of interaction. Pescecappa’s features make it something akin to a work of art rather than a domestic appliance and it is a public that is inquiring and sensitive to innovation, one interested in the world of contemporary art, fashion and design, which makes up the ideal audience for this startling venture: the transformation of a cooker hood into a practical investment, an element that can be considered as part of someone’s very own personal art collection.
Each declination, all different from each other, have developed out of the original model, a special cooker hood created for Pescetrullo, the highly individual dwelling place that Pesce designed for the Apulian countryside in the south of Italy. In the hood, Pesce highlights natural products such as vegetables, fruit and pulses “the typical things that we use to prepare our food with”, as the artist himself says, expressing a link with the land, simple flavours and odours with a rich history behind them, symbols of a healthy, environment-friendly philosophy of life.
Presented in 2009 at the Salone Internazionale del Mobile di Milano, the work has become part of the Collezione Farnesina Design, a collection wished for and promoted by Minister Franco Frattini with the aim of highlighting Italian design at an international level. The Collezione Farnesina Design is the dynamic centre of a variety of activities such as exhibitions, conferences and conventions, and is thus the ideal setting for the meeting with Gaetano Pesce as a concrete example of the links between culture and industry.
Pescecappa represents a singular interpretation of an industrial product, and was commissioned from the experimental architect by the Fondazione Ermanno Casoli with the aim of creating new opportunities for the worlds of art and industry to work together. A perfectly achieved intention, in which the beauty of the product resides in its very uniqueness, an indispensable quality to affirm a concept of individuality that is often lost but which, in order to locate the person once again at the centre of the production process, is necessary, thus aesthetically enriching the content of objects that are otherwise standardised.
The presentation, which is to be held in the Sala Aldo Moro of the Ministero degli Affari Esteri, will be transmitted via streaming in the company’s Milan showroom where the Pescecappa n. 1/15 is installed. Gaetano Pesce will be on hand to illustrate the concept of “industrial declination”, while Elica President Francesco Casoli will relate the evolution of the company’s relationship with design. Marcello Smarrelli, artistic director of the Fondazione Ermanno Casoli, will describe the artistic contamination which has been such a stimulant to the company over the years. The event will be introduced by Angelo Capasso and Renza Fornaroli, curators of the Collezione Farnesina Design.
For the occasion, the website www.pescecappa.com will be inaugurated, featuring information, images and purchasing details for the Pescecappa and its catalogue.
Fondazione Ermanno Casoli and Elica
participate in the convention
L’IMMAGINAZIONE AL POTERE
Idee al comando, a partire da Adriano Olivetti
Imola, Sala Circolo Sersanti – Piazza Matteotti
Saturday 9 October 2010, 5.00 pm
Marcello Smarrelli, artistic director of Fondazione Ermanno Casoli, and Deborah Carè, brand marketing manager of Elica Spa in Fabriano, have been invited to participate in the convention entitled L’immaginazione al potere. Idee al comando, a partire da Adriano Olivetti (Power to the imagination. Ideas in command, starting from Adriano Olivetti), taking place in Imola, 9 October at the Sala Circolo Sersanti.
The initiative, free and open to the public, is promoted by the local association Città dell’Uomo founded in 2004 with the purpose of studying Adriano Olivetti’s industrial and social vision. The convention will focus on the analyses of Adriano Olivetti’s figure with particular attention to his intuitions including that of a continuous engagement of the enterprise-community towards culture-society.
The success of the Olivetti-model also derives from a steady and harmonious relation between a charismatic leadership, an outstanding team of managers, and the involvement of numerous talents from the fields of culture and socioeconomic sciences. A model that is always attentive to enterprise ethics directed towards territory and people.
In this respect Elica, world leader in domestic hood production, and Fondazione Ermanno Casoli are two emblematic cases.
Marcello Smarrelli will explain the role of the Foundation – which is dedicated to the memory of Ermanno Casoli founder of Elica – and its relationship with the company, illustrating the innovative and experimental projects that these two realities develop together thanks to the sharing of some fundamental objectives: to set forth a model of cooperative work, adopt ethical codes in order to establish participative and fair relations, increase the social development of the territory on which they operate.
Over the last three years and thanks to the direction of Marcello Smarrelli, the foundation has designed and realized several initiatives for the creation of concrete collaborations between the art world and that of industry. Elica, a company that has always been committed to culture, considers the interventions and the presence of the artists inside the work places as a valid training method for the staff, and as an opportunity for the development of the employees. Deborah Carè will illustrate this experience, that has led Elica to obtain important international awards, like the Great Place to Work Italy and Europe (2008, 2009, 2010), and the Premio Etica e Impresa in the Social Responsibility category (2009) .
Besides Marcello Smarrelli and Deborah Carè, the convention will also feature: Bruno Lamborghini, president and founder of the Associazione Archivio Storico Olivetti in Ivrea; Massimo Iosa Ghini, architect and designer; Paolo Bricco, journalist at Il Sole 24 Ore, and author of Olivetti, prima e dopo Adriano, industria, cultura, estetica, published by L’ancora.
Tel. +39 0542 35485
on the occasion of the 49th edition of the Salone Internazionale del Mobile
in collaboration with Fondazione Ermanno Casoli
LESS THAN AIR
Curated by Marcello Smarrelli
opening: Wednesday 14 April, 7 pm
until Friday 30 April 2010
Elica showroom – via Pontaccio, 10 – Milan
Wednesday 14 April at 7 pm, on the occasion of the 49th edition of the Salone Internazionale del Mobile of Milan (14-19 April 2010), Elica presents a project by Andrea Nacciarriti entitled Less Than Air. The project, in collaboration with the Fondazione Ermanno Casoli, showcasing in the Elica showroom in the Brera area, is curated by Marcello Smarrelli, artistic director of the foundation.
The idea of the project derives from the artist’s aspiration to visualize air: an element that is usually invisible, and that can be perceived only through the effects it produces, that is when it becomes wind and the pressure of its particles collides with matter. With a group of technicians of the Elica Tech Lab – the laboratory that develops research and certification for the Elica Group –, Andrea Nacciarriti carried out a series of experiments trying to give form and body to what is naturally invisible, and to formalize and make tangible the experience of air.
The attempt to make malleable and mild the behaviour of air particles has disclosed to the artist the possibility of activating air and producing a strong perception of its movements; in his work the particles function as indicators of the physical and conceptual potential of air – the most unpredictable and vital “material” there is, the one no one is untouched by.
The long phase of research and experimentation has led to the creation of several devices that will showcase in the Elica showroom. Such devices will diffuse currents of air that will modify the spectators’ perception of space, individually affecting each viewer.
“Its effects – explains Nacciarriti – are the only visible trace of the presence of air; air is one of the four elements, the one that is the basis and the origin of all things. To perceive air is just as complex as talking about it. Air is essential, yet intangible, usable but not completely governable, apparently it doesn’t exist, but it is its very presence that keeps us alive..”
The notion of air intended as arché – meaning the sole and eternal principle from which everything descends – dates back to the theories of the VI century B.C. Greek philosopher Anaximenes, who considered air the basis of all things. When air is cold, it condenses and becomes wind, cloud, water and lastly stone. When air rarefies, it dissipates and becomes fire. All natural transformations are thus explained as transformations of the air, being all things of the universe nothing but air at different levels of density. The universe is conceived by Anaximenes as a huge living organism that breathes the air in which it is immersed. Its breath is its life and its soul.
So air is more easily comprehensible as a concept than as an image. Air is that part of space that is not occupied by matter, it is the void of substance, it is an idea, it is the only dynamic presence in the seeming immobility of things, it is the other side of what is visible. With this project the artist will try to realize what is impossible, and try to tame the air. The Elica showroom will become a container of draughts, originated by the artist’s intervention and determined by the presence of the spectator, who will become part of the impossible organization of air and the receptor of its effects.
Fondazione Ermanno Casoli
the Ermanno Casoli Contemporary Art Award
Curated by Marcello Smarrelli
opening: 19 February 2010, 12.00
at Elica, Fabriano, Italy
Friday 19 February 2010, in the premises of the Elica company in Fabriano, the Fondazione Ermanno Casoli presents Teste [Heads], the artwork created by Francesco Arena, winner of the XI edition of the Ermanno Casoli Contemporary Art Award, curated by the artistic director of the foundation Marcello Smarrelli.
The award intends to be a moment of authentic support to contemporary art and culture, without embracing a competitive perspective; the prize aims to produce projects of international relevance that however hold a strong relation to the region Marche, a territory to which Ermanno Casoli was – and his family is today – deeply connected.
Francesco Arena won the award in June 2009 and was then invited to realize a project for Elica, the company that supports the foundation, located in the inland of the province of Ancona – an area where industries have become part of the territory. In addition the workers of all the companies of the area form a community that can be considered the first recipient of the foundation’s activities fostering a better knowledge of art. The award, dedicated to the entrepreneur Ermanno Casoli, founder of Elica, has two main goals: to create in Fabriano an international pole for contemporary art that spreads across the region, and to encourage the collaboration between artists and the world of industrial production.
This is why Francesco Arena decided to involve a group of workers from Elica in the realization of his artwork. The workers joined the programme of talks and workshops part of E-STRAORDINARIO, the training programme of the Fondazione Ermanno Casoli curated by Marcello Smarrelli and thought for the companies in order to promote interaction between art and business. And this is how E-STRAORDINARIO #3. To remember is to know originated: four meetings during which the artist, after having presented his work and research in an open conference, invited the workers to address issues linked to their historical and personal memory, starting a reflection on the mechanisms of memory and shared memories, like those related to news stories that everyone has experienced in different times and places. Arena asks himself, referring to the author Edgar L. Doctorow, “what is history if not a story to warn us?”. The act of remembering thus becomes a means of knowledge, to improve one’s own capacity to understand what happens and who we are, from different points of view.
Teste is a work focusing on the importance of the past as an iconographic source for artists of every age, and on the function of memory as a way of knowing the present.
Since ancient times artists have measured themselves with the concept of time, with the issue of handing down content and giving immortality to moments and people that have marked the history of humanity. In this sense the genre of portraiture is emblematic: either realistic, idealistic or celebratory, a portrait has always had the function of making the memory of the depicted person immortal. Even today, photographs, monuments, statues, plaques, inscriptions on buildings, along streets and in squares allow us to learn things connected to the past, help us to remember, and constitute annotations that if correctly developed become a safe guide to the interpretation of facts happened in the past.
“There is no memory without forgetfulness” states Francesco Arena. This reflection was the starting point for one of the workshops at Elica during which the artist led the participants to identify a method to select six significant characters in the history of the Marche. The names that were chosen are the following: Gino De Dominicis, artist, architect and philosopher (Ancona, 1947 – Rome, 1998); Osvaldo Licini, artist (Monte Vidon Corrado, Ascoli Piceno, 1894 – 1958); Giambattista Miliani, explorer, mountaineer, speleologist and an innovator of the paper industry, as well as Senator of the Kingdom of Italy (Fabriano, 1856 – 1937); Maria Montessori, pedagogist, philosopher, doctor, scientist, educationist and volunteer (Chiaravalle, Ancona, 1870 – Noordwijk aan Zee, 1952); Father Matteo Ricci, Jesuit, mathematician and cartographer (Macerata, 1552 – Beijing, 1610); Renata Tebaldi, soprano (Pesaro, 1922 – San Marino, 2004).
For each of these characters the artist realized a head-portrait in clay, reproducing the distinctive features of their faces. The six portraits will be positioned in six passageways inside and outside the premises of Elica in Fabriano, so they can easily be seen by workers and visitors. Thanks to an innovative hydraulic device that collects water, every time it rains the heads will be showered by water jets that gradually consume the clay making the portraits unrecognizable. This process of corrosion is beyond direct control: one can’t foresee in how much time the faces that belong to our cultural background and historical memory will blur and become increasingly anonymous and surreal.
After a certain degree of consumption other characters will be chosen to undergo this treatment of memory dispersion, while the consumed faces will be showcased in an exhibition space creating quite a unique gallery of portraits, somewhat echoing the galleries of viris illustribus (famous men) of the patrician collections in ancient Rome.
The project is accompanied by an Italian and English catalogue published by Shin Production, with a critical essay by Marcello Smarrelli and colour photographs.
Teste will become part of Elica Contemporary, the art collection that Francesco Casoli, president of the company, has placed at Elica’s disposal for the realization of a company museum set up in the working area.
The Ermanno Casoli Foundation
Elica Contemporary. New acquisitions
Ettore Favini, Christian Frosi, Nico Vascellari
New acquisitions by the Francesco Casoli collection for Elica
The Elica Showroom
30th October – 14th November 2008
Press meeting and inauguration: 30th October at 6.00 pm
Via Pontaccio 8, Milano
Three works by Ettore Favini, Christian Frosi and Nico Vascellari will be presented on Thursday 30th October at the Elica Showroom in the Brera area of Milan. The works have recently been acquired by Francesco Casoli for Elica Contemporary, the collection of contemporary art which the President of the Marche-based firm is making available to the company, with the intention of bringing the enriching presence of art to the workplace.
This new phase of acquisitions for the collection has been carried out in close cooperation with the Ermanno Casoli Foundation and its artistic director Marcello Smarrelli, in the shared belief that the presence of artworks in the workplace represents a further contribution to the Foundation’s main objective: to forge ever stronger links between the world of industry and production and the world of contemporary art, architecture and design.
The works involved in this exciting venture are Ettore Favini’s sculpture Inverso al contrario (The Opposite of Opposite) (2008) ; NZ 01, a video installation created in 2005 by Christian Frosi; and the photographic sequence Cuckoo, which documents the performance of the piece of that name by Nico Vascellari in 2006.
Ettore Favini, Christian Frosi and Nico Vascellari, three of the most interesting figures on the contemporary art scene, see continuous experimentation and the contamination of a variety of techniques and media as central to their artistic processes, and the decision to acquire their work was dictated by a criteria of continuity. Elica Employees had the opportunity of getting to know the artists’ work during the project called E-Straordinario: From project to object, which involved a series of workshops carried out within the company in June 2008. With the concept of a project as the departure point of production, the employees then had to develop an object under the guidance of their artistic tutors.
The works will be located in the company’s various Italian offices, creating a space where the worlds of everyday work and art can coexist, and may be viewed by the public by appointment. It is hoped that the Elica Contemporary collection, combined with the didactic and pedagogic activity of the workshops and the in-company conferences regularly held by the artists, can form an important opportunity to increase public awareness, and a greater understanding, of contemporary art.
To mark the occasion, Marcello Smarrelli has organised the creation of Air-Paper-Plane by Andrea Nacciarriti, the first in a series of books by artists which the Casoli Foundation intends to produce over the years. Using the interlaced printed lines on the first page of the drawing pad, and following the instructions attached, a small paper plane can be produced. Available in a limited print run of two hundred numbered and signed copies, the work features handcrafted paper produced by Fabriano paper makers Artem and is an explicit homage to the art of origami and the birth of paper in China. The project also helps carry forward the Ermanno Casoli Foundation’s guiding ideal of encouraging fertile new methods of cooperation between artists and industry, with specific reference in this case to Fabriano’s famous tradition of paper production. The Foundation is extremely grateful to Sabrina Bacchetti of Artem.
Title: Elica Contemporary. New acquisitions
Artists: Ettore Favini, Christian Frosi, Nico Vascellari
Curated by: Marcello Smarrelli
Produced by: Elica
With the support of: Carlson Wagonlit Travel; Intesa Sanpaolo; Manpower; Vodafone; Moroso
Press meeting and inauguration: 30th October 2008 at 6.00 pm
Dates: 30th October – 14th November 2008
Location: The Elica Showroom, Via Pontaccio 8, Milan
Opening times: Monday to Friday, 1.00 pm to 7.00 pm (entrance free)
Ghenos: tel. +39 02 34530468 – firstname.lastname@example.org – www.ghenos.net
Elica: Donatella Vici – tel. +39 0732 610315 – email@example.com
Ermanno Casoli Foundation: Marta Colombo, tel. +39 340 3442805, firstname.lastname@example.org