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5 March 2015
Air Nouveau à Paris. Elica goes to Paris

Elica tells its story and presents Elica France.

The event will be held in a wonderful venue: the Istituto Italiano di Cultura in Paris: a symbolic location that highlights the importance of art to Elica. Thanks to the Fondazione Ermanno Casoli initiatives, the company has been fostering an active dialogue between art and enterprise for years.

The new Elica products will be the protagonists of a sophisticated arrangement: “Miroir is the site-specific setting up project that the architecture firm stARTT has conceived for this occasion, on Fondazione Ermanno Casoli request. Miroir – as Marcello Smarrelli, the Foundation art director, explains – is a structure highlighting the geometry of the building that used to host the Talleyrand ministry. It triggers a poetical reaction through the illusions created by the trompe-l’œil. The mirror finishing generates a suggestive multiplication of columns, capitals, and the room golden plasters; this creates the visual trick of a “suspended” space within which the made in Elica products fluctuate.”