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7 June 2016
THE WISHFULL MAP#3 A new E-STRAORDINARIO event with Pietro Ruffo

Fondazione Ermanno Casoli presents a new E-STRAORDINARIO event, a project curated by Marcello Smarrelli that has been bringing contemporary art to the enterprise world for years, by using it as an educational and methodological tool for enterprise training.

On Saturday and Sunday, June 11th and 12th, 2016 E-STRAORDINARIO will be held at Convento di San Francesco, in Bellegra (Rome), with artist Pietro Ruffo, who is holding a workshop entitled The Wishfull Map #3; this is directed to 35 employees of Bellegra’s Banca di Credito Cooperativo and will aim at strengthening the essential values representing BCC culture, by creating an artwork. The project is triggered by the collaboration between Fondazione Ermanno Casoli and Piero Tucci, M&D Senior Partner, who is a trainer specialized in human resources training and development.

The artist will take a Fifties 10.000 Lire note and participants will redesign and magnify it. The resulting note will be turned into a map, upon which they will set, on verso and recto sides, several chromatic items: projections, analyses, forecasts and calculations from a hypothetical financial planning that the bank employees will hypothesize for a local business’ development and growth plan. Furthermore, this note has a strong symbolic value to Bellegra’s BCC: its thirty-two founding partners founded the Bellegra Rural Credit Cooperative back in 1959 by depositing 10.000 Liras each. This is how a pioneer company was established; one that laid the foundations of a modern bank that has been able to boost the economies of the high Sacco Valley towns, and has never neglected the related human and social aspects.

The final result will be the creation of a wide collective artwork, which expresses the work and the values of every employee of Bellegra’s BCC, as well as their territorial acting modalities. The artwork will be permanently exhibited in the San Vito Romano branch.