Tuesday, 17 April 2012. On the occasion of the 51st edition of the Salone Internazionale del Mobile (Milan, 17 – 22 April 2012), Elica and the Ermanno Casoli Foundation will be presenting Aspiranti Aspiratori, a solo exhibition by the artist Sissi, staged at the Elica AirFactory in the Brera district and open to the public until 19 May 2012.
The exhibition, curated by Marcello Smarrelli – the Foundation’s artistic director – takes its name from a larger project that the artist created in collaboration with Elica over about a year.
The idea for Aspiranti Aspiratori stems from the need of the company, world leader in the production of cooker hoods for household use, to generate new reflections on the theme of air purification.
In line with her aptitude for renaming and classifying reality, Sissi began by formulating a new concept, Organindustry, from which came a methodology capable of enabling communication between art and industry. The artist is housed inside the factory, familiarises herself with the environment until making it at one with her body and fills it with content. Then comes the start of an ongoing osmotic exchange between the company, transformed into the body of the artist, and the artist herself.
Over the space of a year, Sissi produced drawings, collages, reflections and sculptures that contribute to the narration, with a mythological slant, of the birth of ten Aspiranti Aspiratori, ten prospective objects intended to purify the air. Their genesis is told by an animated video entitled Casting, which will be shown at the exhibition.
In accordance with the selection process that underlies the theories of evolution and that is applied in this case to the machines, the artist has created three of the ten Aspiranti Aspiratori.
The exhibition will be enhanced by an artist’s book entitled Aspiranti Aspiratori, published by Corraini, which will retrace all the stages of the project, explaining the new interpretation that the artist has given to the industry: a body that hosts and feels, an Organindustry.
The initiative is also documented on www.aspirantiaspiratori.com, where you can also vote for the Aspiranti Aspiratori.