E-STRAORDINARIO. I saettatori is the title of this year’s contemporary art training appointment organized by Fondazione Ermanno Casoli for the Elica company. The activity will take place 5-6 May and is part of the project designed by Francesco Barocco, winner of the XII edition of the Ermanno Casoli Contemporary Art Award.
This year for the first time the workshop for a group of Elica’s personnel in Fabriano will take place outside the company, in one of the most representative sites of the city: the Museo della Carta e della Filigrana.
Francesco Barocco will in fact centre his intervention on engravings, organizing a practical demonstration in the museum’s equipped lab rooms.
The aim of this workshop is not the creation of a collective art work, as it has been in the previous editions, but the shearing of an artistic experience through the learning of a particular technique, that being extremely rigorous and punctual lends itself to becoming a metaphor of artistic practice in general. Engraving requires patience and daily practice, besides great technical skills.
With this metaphor, that a manufacturing company naturally feels very close, the artist will lead the participants in a fascinating overlook on history of art, by presenting some masterpieces of great artists such as Albrecht Dürer, Edouard Manet and Carol Rama, showcasing in the Elica premises in Fabriano.
“We consider contemporary art a true laboratory of innovation – comments Marco Scippa, Director of Human Resources of Elica Group – as well as a unique training tool that for us represents an investment on the future, in order to strengthen a sense of belonging to the Group. E-STRAORDINARIO represents an important process of development and a strategic asset for growth for the entire company, helping us to stay internationally competitive.”
The dialogue between art and industry is thus reinforced by a project fostering exchange of knowledge and skills of different sectors, stimulating the two ambits to move closer to one another and discover a discipline and a methodology that are only apparently distant. A trainer specialized in manager training will intervene at the end of the workshop to highlight the possible connections between the two ambits.
This initiative is under the patronage of the Italian Ministry for Cultural Heritage and Activities.
With this project Elica, a company that was founded in 1970 and is world leader in the production of domestic hoods, proves to be extremely attentive to the needs and the quality of life of its personnel. This philosophy granted the Group three years of supremacy in the Great Place to Work charts, and in 2011 the award for company with best working environment in Italy. In addition Top Employers 2011 has included Elica among one of the best companies for the human resources management.