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10 June 2019
Smarrelli partecipates at “The sustainable city” for the UNESCO CREATIVE CITIES CONFERENCE 2019

On Wednesday 12th of June 2019, our artistic director Marcello Smarrelli will take part at the meeting entitled “The sustainable city. Bank’s foundations  for a new reality”, offered entirely by the world of Foundations. The event, curated by Fondazione Carifac and open to the public, is part of  the UNESCO CREATIVE CITIES CONFERENCE 2019 programm and it will be held starting at 15.00 at the Oratorio della Carità of Fabriano.

Smarrelli’s intervention will focus on the benefits of art for the company, its ability to become an instrument of innovation of personal identity and activator of more effective behaviors; Art as a way to renew learning and knowledge creation, a means to innovate physical space, products and business processes; Art as a new perspective to conceive competitive advantage.