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Margherita Moscardini, CONDOMINIUM, 2013

Title: Condominium
Artist: Margherita Moscardini
Curator: Marcello Smarrelli
Company: Sole 24 Ore Business School
Participant number: 37
Trainer: Giovanni Boano – HiC et NunC
Location: Milan
Year: 2013

Condominium is the title that artist Margherita Moscardini gave to the workshop she conceived and led with thirty-seven students from the Master in Economics and Management of Arts and Culture issued by Sole 24 Ore Business School. They were supported by the trainer and the curator. For this occasion, Fondazione Ermanno Casoli – Sole 24 Ore Business School partner since 2012 – proposed a project entitled Condominium (Or the Merck Index), which had already been experimented with ten employees from MSD company back in 2012; it aimed at making the Master students live an experience within a company, analyzing and dealing with contents and methods.

The artist triggered a reflection on visionary ideals within the company setting. She took the ‘standard’ concept as a model for improving the daily life. She identified as actual example of modern “Ideal working village” the Villaggio Crespi d’Adda, which was built during the late XIX century by entrepreneur Cristoforo Benigno Crespi. Starting from the question “Which residential model would currently meet a large company employees’ needs?” every employee drew on relief his or her ideal environment. This had to match or summarize their residential needs or their concept of public space.

The drawings they produced during the workshop have been collected and bound to compose a volume of relief images: these are the metaphor of a condominium, an actual artist book issued in signed and numbered editions.