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Cesare Pietroiusti, L’INTELLIGENZA DEL CASO, 2009

Title: L’intelligenza del caso
Artist: Cesare Pietroiusti
Curator: Marcello Smarrelli
Trainer: NO
Company: Elica
Participant number: 57
Location: Fabriano – Elica’s Headquarters
Year: 2009

L’intelligenza del caso is the title that artist Cesare Pietroiusti gave to the workshop he conceived and led with fifty-seven Elica employees; they were supported by the curator and realized at the company headquarters in Fabriano.

The workshop was divided into two working days and dealt with two main topics: the error determined by the chance that can generate an unexpected resource and the economic exchange-related mechanisms. Firstly, the artist engaged participants in a reflection on the proposed issues; secondly, the following day, they realized two thousand drawings using candle smoke (central element in the suctioning hood production) and wine (Rosso Conero, a local wine), elements that create unexpected, unpredictable, incontrollable effects on paper (Fabriano excellence). Duemila disegni da portare via is the title of the wide installation that was realized inside Elica’s Headquarters and is meant to progressively dissipate. Everyone was asked to take a drawing and meet the instructions the artist and the participants gave: those who picked a wine drawing should put it in the same place within one year, after the paper sheet had lived an experience which traces would remain on it; those who picked a candle-smoke drawing -which is an unfinished work- should burn it: ashes would be the finished artwork.

The workshop aimed at recognizing and creatively using chance, collateral effects, and errors and to reflecting on the stiffness of paradigms and the economic processes methods, namely goods and money exchange, which are typical to both the business sector and the art industry.

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