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14 May 2018
LABICS, VISIONAIR, 2018

Title: Visionair
Artist: Labics (Maria Claudia Clemente, Francesco Isidori)
Project leader: Andrea Di Renzo
Curator: Marcello Smarrelli
Event: Fuorisalone 2018
Venue: Milan
Year: 2018
Exhibitions: Università degli Studi di Milano – Cà Granda; INTERNI Exhibition House in Motion, April 16 – 28 2018 – Via Festa del Perdono 7, Milano

Visionair is the name of the installation that was carried out by the architecture firm Labics (Maria Claudia Clemente, Francesco Isidori) and curated by Marcello Smarrelli; it was presented by Elica and FEC at the latest edition of Milan Fuorisalone, within the exhibition INTERNI Exhibition House in Motion, which was open to visitors on April 16-28, 2018 at the suggestive venue of Università degli Studi di Milano, Ca’ Granda. This place was designed by Florence architect Filarete and was one of the first Renaissance buildings in town; it was pivotal for the development of Northern Italy architecture.

Visionair is a ‘warning object’, a ‘small’ architecture which was born by a reflection on the topic of the point of view capsizing. This concept underpins the latest experimentations carried out by Elica. It is installed in Cà Granda courtyard, which it borrows the geometrical and spatial matrix from, and it is composed by a wooden pyramidal structure coated with a reflecting material that, as people get closer, reveals and unveils the presence of an unusual space; thus, visitors are carried to a surreal and capsized dimension. The action of crossing a threshold recalls the home imaginary, cozy and protective; on the other hand, it is also a metaphor of a big door that allows to reaching an unknown and suggestive universe that is shaped thanks to the embedded video installation. Such installation involves visitors in an experience which is both emotional and original.

Inside Visionair, as a matter of fact, an embracing space created by Giancarlo Soldi is projected on the floor and reflected on the side walls; this space has welcomed plenty of visitors and projected them to a visionary dimension, by giving them a unique immersive experience. As in a kaleidoscope, internal video images have been decomposed, capsized and recomposed in new shapes, as they created an unexpected tale. The choice of using mirroring materials created an abstract image of the exterior, as changing as the light intensity reflected from the exterior, constantly depending on time and climate variations.

25 September 2018
ELENA MAZZI, Mass age, message, mess age, 2018

Title: Mass age, message, mess age
Artist: Elena Mazzi
Curator: Marcello Smarrelli
Trainer: Diego Agostini – Commitment
Company: Sole 24 Ore Business School
Number of participants: 15
Location: Milan
Year: 2018

Mass age, message, mess age is the title of the workshop organised by artist Elena Mazzi with a group of fifteen students of the Master’s Degree in Economy and Management of Art and Cultural Heritage of the Sole 24 Ore Business School, held at the Milan headquarters in via Monte Rosa. On this occasion, the Fondazione Ermanno Casoli foundation – which has been a partner of the Sole 24 Ore Business School for years – proposed Mass age, message, mess age, during which the participants, assisted by the curator and the company trainer, had the opportunity to experience the workshop carried out in the Elica company, which was at the base of the project that won the artist the 2018 Ermanno Casoli Prize. Indeed, the goal was to enable the students to have a training experience in a business environment, thereby analysing its contents and modalities.

The Mass age, message, mess age workshop, launched by the artist in 2015 as a work in progress to shed light on the dynamics underlying communication strategies, analyses in depth the transmission, reception, distortion and processing of messages. To do this, the students extracted words belonging to the everyday language of management from their own team building and classroom experiences in order to compile a glossary which would be used in a later moment. Once they had been divided into groups, they created devices that could facilitate or hinder verbal communication through the creative, albeit functional assembly of objects made of various materials, including recycled components of the devices that lie at the heart of Elica production: cooker hoods.

The chosen words and the resulting devices were used in a performance inspired by the game of Chinese whispers, which perfectly conveys how a message can be distorted, confused or interrupted.

11 September 2018
FAMILY FEELING by Patrick Tuttofuoco for E-STRAORDINARIO for kids #6

FAMILY FEELING by Patrick Tuttofuoco
for E-STRAORDINARIO for kids #6
Thursday 6th September 2018
at the Elica headquarters in Fabriano
with 50 children aged between 6 and 10

Patrick Tuttofuoco will be the protagonist of the 6th edition of E-STRAORDINARIO for Kids, the project by Fondazione Ermanno Casoli dedicated to the children aged between 6 and 10 of Elica employees and curated by Marcello Smarrelli, which will take place on Thursday 6th September at the Elica Headquarters in Fabriano.

The Family Feeling project will see Tuttofuoco analyse, together with 50 children, the concept of family, namely the first form of social organisation understood as a group of individuals bound by kinship ties or a sense of belonging (to the school, the workplace, a group of friends, etc.), and the role it plays in the definition of one’s identity, thereby leading to a reflection on the importance of interpersonal relationships and the growth processes that transcend the mere biological family.

The artist will build upon the analysis of one of the most popular devices of Art History, namely the portrait, and will invite the participants to experience the many forms of this artistic genre by experimenting with its different approaches, media and techniques.

Moreover, Tuttofuoco will select a series of drawings made during the workshop, which will be reproduced on the body of a model of cooker hood produced by Elica. The resulting sculptures will thus make part of a large choral artwork symbolising the great Elica family, which is composed of the people who work there and their children.

DOWNLOAD THE PRESS RELEASE

14 March 2017
Ettore Favini, SILLAGE, 2015

Title: Sillage
Artist: Ettore Favini
Curator: Marcello Smarrelli
Company: Elica
Event: Expo 2015
Location: Milan
Year: 2015

Sillage is a project that artist Ettore Favini conceived for Elica and FEC on the occasion of
EXPO Milano 2015; it was presented inside the Save the Children pavilion to support their initiatives on education and food security.

The project title, Sillage, is inspired by the perfume terminology: it denotes the scent that perfumes leave all around us, which overcomes boundaries and spreads to the surrounding environment. In line with this definition, Sillage was developed in several steps: the first one took place within the EXPO Save the Children’s Village community vegetable garden, where famous Elica’s hood models (Audrey, Edith, Seashell) were turned into vases to plant barely, oat, almond, fennel, and anise: easily cultivable plants, which are related to the issues dear to Save the Children and, more generally, to EXPO 2015– Feed the Planet, Energy for Life. Once the plants grew, they were transformed into essences to create a special scent for Marie, Elica’s scent diffusor, for which Ettore Favini created a special cover by processing a still life image made by the vegetables composing the scent.

Sillage, the Marie limited edition for Save the Children with its original scent, was presented with a performance that took place in Palazzo Visconti in Milan. A part of the income was devolved to Save the Children’s Every One Campaign, which aims at fighting child mortality in the neediest areas of the Earth.

Watch the video

 

16 September 2016
Andrea Mastrovito, VITRIOL, 2016

Artist: Andrea Mastrovito
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Company: Angelini – Acraf spa
Number of participants: 100
Place: Ancona
XVI Edition

Vitriol is the title of the project that artist Andrea Mastrovito designed for the XVI edition of the Ermanno Casoli award together with 100 employees of the Angelini Acraf Spa pharmaceutical company of Ancona.

The Vitriol acronym stands for a Latin phrase that was popular among alchemists, namely Visita Interiora Terrae Rectificando Invenies Occultum Lapidem, which means “visit the inside of the Earth and you shall find the hidden stone”. Such phrase inspired the artist to make seven engravings on the walls of the Ancona headquarters of the company, where the activities linked to the award took place.

The artist and the working group, which was divided into teams, created the Vitriol series by engraving the walls of seven rooms of the Angelini plant during a seven-day period.  Such engravings represented emblematic figures, which came to life through the colours of the pre-existing wall layers, thereby showing the passing of time and achieving some sort of space archaeology. The dust resulting from the engravings was collected and displayed as an integral part of the final piece, as though it were the “soul” of the engraved figures, or their “active principle” – with a close link to Angelini’s productive activity.

The 100 employees involved in such team building process were lead by business trainer Piero Tucci and actively helped the artist and the curator in the making of Vitriol, which shall be permanently displayed inside the company.  
The initiative is part of the activities of the DCE project (Distretto Culturale Evoluto, Developed Cultural District) of the Marche region entitled “La Valle della creatività”.

Waltch the video
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27 August 2018
Alessandro Dandini de Sylva, ACCIDENTI (GOLLY), 2018

Title: Accidenti (Golly)
Artist: Alessandro Dandini de Sylva
Curator: Marcello Smarrelli
Trainer: Marella Caramazza
Company: Fondazione ISTUD
Number of participants: 15
Location: Milan – Asap Hub
Year: 2018

Accidenti (Golly) is the title of the workshop conceived by artist Alessandro Dandini de Sylva and carried out together with fifteen participants, namely the teachers, researchers and project managers of the ISTUD – the most relevant private Business School of Italy – supervised by a curator and a trainer.

The workshop, which was based upon a study on photographic mistakes, was entitled Accidenti (Golly). By use of a series of experiments carried out with the avail of instant film, the participants delved into the topics of control, randomness, abstraction and the representation of landscapes. The activities revolved around the simplicity of visual perception and a quasi-artisanal printing technique, which underlay a deep reflection on the nature of photography. The resulting abstract landscapes are the outcome of a process aimed at questioning, breaking and overturning the eternal relationship among photography, reality and presentation.

The workshop ended with an exhibition featuring the framed photographs, which make part of a single, multifaceted artwork that reminds participants of the importance of working together without forgetting one’s individual background, which is paramount in a highly professional and intellectual organisation such as ISTUD.

27 September 2017
Perino & Vele, THE BIG ARCHIVE, 2017

Title: THE BIG ARCHIVE
Edition: E-STRAORDINARIO for Kids #5
Artist: Perino & Vele
Curator: Marcello Smarrelli
Company: Elica
Participants number: 60 kids, Elica’s employees’ children; 20 students from the bilingual kindergarten Iris Garden in Fabriano
Age: 3-10
Location: Fabriano – Headquarters Elica
Year: 2017

The Big Archive is the title of the workshop that the artistic duo Perino & Vele (Emiliano Perino and Luca Vele) conceived for the E-STRAORDINARIO for Kids fifth edition. Participants were about eighty children, who were Elica’s employees’ children and students form the bilingual kindergarten Iris Garden in Fabriano. The latter have exceptionally invited to participate

This educational day through contemporary art focused on the memory, the way it works, the way in which it is structured to build our identity.  The project had a preliminary collaboration step between parents and children, who were invited to collect any kind of paper material that could be useful to compose an archive: from newspapers to magazines, from medical prescriptions to ice-cream paper, from train tickets to shop tickets, to comics and old exercise books. That paper has been cut into pieces and kids composed colorful papier maché, which has been used to decorate wooden boxes – those used to store fruit and vegetables, as well as archeological evidence. Once piled, those boxes revealed a playful image, a stylized representation of the animals that the artist had previously realized, in perfect harmony with the childhood environment.

The idea was melting different materials that tell both our daily life, which is made of habits, and large scale events that often intertwine with daily events, in a wide choral historical tale. The day ended with the installation and opening of the great artwork The Big Archive that was presented to adults, institutions, parents and contemporary art fans.

14 March 2017
Michelangelo Pistoletto, BREATHE DIFFERENCE – Aria Nuova dal Terzo Paradiso, 2015

Title: Breathe Difference – Aria Nuova dal Terzo Paradiso

Artist: Michelangelo Pistoletto and Love Difference

Curator: Marcello Smarrelli

Event: EXPO 2015

Location: Milan

Year: 2015

Exhibitions: Milan – Elica’s Showroom, June 19th-27th

Breathe Difference – Aria Nuova dal Terzo Paradiso is a project by artist Michelangelo Pistoletto and the cultural association he founded, Love Difference. On the occasion of EXPO Milano 2015, Elica and FEC presented this project at their showroom in Milan.

In 2003 Pistoletto, who is a protagonist of the “impoverished art” movement, wrote the Third heaven manifesto and drew its symbol: the New Infinite Sign, which is a representation of the infinite mathematical sign. This is the ideal overcoming of the conflict in which nature and artifice are opposed in modern society. On the occasion of the exhibition, Pistoletto created a new version of Nuovo Segno di Infinito in mirroring steel, which will be hung inside Elica’s showroom, creating a reflection trick. Pistoletto’s artwork ideally introduced the issues that the series of workshops and meetings, under the title Breathe Difference – Different kinds of feeding, dealt with from June 19th to June 27th in the showroom. This space was turned into a real ideas lab with the purpose of investigating the relation of mankind, environment and resource exploitation, EXPO 2015 central topics.

The laboratories’ activities resulted in a collective artwork, which was the result of the working days that more than xx young people from all over the world participated to, who answered a call that Love Difference launched, as they coordinated every activity.

20 May 2015
Yang Zhenzhong, DISGUISE, 2015

Artist:Yang Zhenzhong
Curator: Marcello Smarrelli
Company: Elica China
Participant number: 57
Location: Shengzhou
XV Edition
Selected for the XI Shanghai Biennale 2016

Disguise is the title of the project that Chinese artist Yang Zhenzhong conceived for the Ermanno Casoli Award XV edition; this work was carried out during the two-month residency that the artist realized in the Shengzou, China, Elica’s plant. There, he worked closely with more than fifty employees and realized a series of workshops with them.

Disguise evokes a theatric atmosphere, which is highlighted by a series of masks reproducing the involved employees, created through 3D scanning. Each mask was later worn by the very employees in a performance that took place within the company. Employees wore the masks during the normal daily work and the video footage was used to create a multi-channel video-installation. This and the masks were presented during an exhibition held at Shanghai Elica’s Showroom.

“I asked employees to wear the mask they had created during the workshop first step through their faces scanning, during their working shift” – Yang Zhenzhong tells. “The video shows the employees working and, simultaneously, staging the productive process. They express a kind of performative dynamic action despite they have to respect their roles’ rules within the company. With their faces covered by masks, their movements are always connected to the assembly line but, thanks to this metamorphosis, they acquire the grace of a freedom dance. Differently from what could be thought, the atmosphere during the workshop did not change the daily production potentiality; on the contrary, it turned it into a sort of theatre and added spirituality. Personally, this whole practice and creative procedure was a new extraordinary experience”.

Watch the video

15 November 2017
Francesca Grilli, HAND #3 – working class, 2017

Title: Hand – working class
Artist: Francesca Grilli
Curator: Marcello Smarrelli
Client: Academy of Fine Arts of Urbino – Visual Arts Department
Number of participants: 35 Visual Arts students
Place: Urbino – Academy of Fine Arts
Year: 2017
Exhibits: Urbino – Academy Gallery, from 31st October to 30th November, Faster Than Light by Francesca Grilli (2015); Urbino – Academy Gallery, from 4th to15th December, Hands by Francesca Grilli and 35 students.
Conference: Urbino – Academy of Fine Arts, 30th October 2017, Innovare l’impresa con l’arte. Il metodo della Fondazione Ermanno Casoli (Modernising businesses by use of art. The Ermanno Casoli Foundation method)

Hand is the title of the working class conceived and developed by artist Francesca Grilli together with a group of 35 Visual Arts students of the Academy of Fine Arts of Urbino. The class was held at the Academy headquarters within the framework of the Arte, tra antropologia e orientamento sinestetico (Art at the crossroads of anthropology and synesthetic orientation) project launched in 2016 by the Visual Arts Department and conceived by Professor Massimo Vitangeli. This peculiar educational programme has seen the cooperation of curators and artists such as Filippo Berta, Angel Moya Garcia, Andrea Nacciarriti and Eugenio Viola, who worked on a series of activities aimed at involving participants.

The working class, which took place over two days, began on Monday 30th October with the public conference entitled Innovare l’impresa con l’arte. Il metodo della Fondazione Ermanno Casoli (Modernising businesses by use of art. The Ermanno Casoli Foundation method), where artistic director Marcello Smarrelli presented the activity of the Fondazione Ermanno Casoli. The afternoon saw the artist speak about her career and works, as well as explain her poetics and technique in order to contextualise the practical activities of the following day, which were structured like a workshop on palm reading, hence the name HAND.

Francesca Grilli provided the students with the possibility to experiment with the part of her research that strays from verbal communication and focuses on the body, with the aim of enabling students to reflect on how one’s personality can be reflected by it, thereby prompting a freer, more instinctive reading. The participants learned how to take hand impressions in order to have a complete vision of all their lines and study their shape, colour, softness, and elasticity. The artist was helped by archetype expert Guido Rossetti, who supervised and guided all chirometry exercises. The final stage of the workshop saw the students read each other’s palm using the basic palm-reading techniques they had learned during the day.

The two intense days at the crossroads of art and training ended with the with the official public inauguration of the Faster than Light installation (2015), where Francesca Grilli focused on the phases delimiting existence, childhood, and old age, thereby discovering the presence of magical creatures enabling us to subvert society.

The working class continued throughout four weekly meetings in which the students could interact with Francesca Grilli and continued recording their stories,  became then five audio tracks forming a unique sound artwork intitled HANDS installed inside the Academy at the beginning of December and signed by all participants and the artist herself.

 

 

15 March 2017
Fabio Bonelli, MUSICA DA CUCINA, 2014

Title: Musica da cucina
Artist: Fabio Bonelli
Company: Elica
Event: Concert– performance
Location: Fabriano – Elica’s Headquarters
Year: 2014

Musica da cucina is the title of the concert-performance that musician Fabio Bonelli conceived; it took place on December 18th, 2014 at Elica’s Headquarters in Fabriano.

The project was conceived by Fabio Bonelli, who is the founder of the creative lab People from the Mountains, of Morbegno, Sondrio province. The project was inspired by the idea of capturing sounds from a kitchen, creating a sound carpet upon which a guitar, a clarinet, an accordion and a voice weaved intimate melodies. The result was a suggestive, unusual music, an ethereal and hypnotic sound body upon which familiar and evocative sounds are inserted: water flowing, a boiler whistle, the cutlery noise on plates, and the glass jingle.

The concert-performance was then turned into an intimate and direct dialogue with the audience, which actively participated by playing pots and kitchen items and living a one-of-a-kind experience.

Watch the video

10 September 2016
Vedovamazzei, SHAPING THE WORLD-Plasmare il mondo, 2016

Title: SHAPING THE WORLD – Plasmare il mondo
Edition: E-STRAORDINARIO for Kids #4
Artist: Vedovamazzei
Curator: Marcello Smarrelli
Company: Elica
Number of participants: 76 children whose parents are Elica employees
Age: 6-10 years
Place: Fabriano – Elica Headquarters
Year: 2016

SHAPING THE WORLD – Plasmare il mondo is the title of the workshop designed by the Vedovamazzei duo (Stella Scala and Simeone Crispino), where seventy-six children aged between six and ten, namely the sons and daughters of Elica employees, were asked to rethink the factory where their parents work and turn it into an ideal space for creativity.

The workshop, which took place at the headquarters of Elica Fabriano, was divided into three phases: an initial one, where the young participants were explained the topics underlying the activities and how to use the material around which the day revolved, namely clay. The second phase saw the children design their ideal factory and the most suitable uniform for entering it. The work group was divided into couples that were given a white coat to decorate following the sketches made earlier under the supervision of artists.

Later, all the children were given a lump of clay to handle using their own fantasy. The resulting pieces were displayed on a large base so as to create a sculpture able to represent the ideal place for collective action, namely the working and living environment anyone can contribute to by using their hands and following their passions. It was a beautiful metaphor of how everyone’s contribution, when aimed at common good, can “shape the world”.

The opening ceremony of the exhibit, which took place at the end of the day, saw adults wear the coats made by their children, which were required to enter the ideal space represented by the large clay sculpture.

Watch the video

15 June 2016
E-Straordinario

This is the project that since 2008 has brought contemporary art to the business sector, as an educational and methodological tool for company trainings. Through a workshop cycle, international artists work to create an artwork along with the company’s employees, aided by a managerial trainer and a contemporary art curator.
The works produced during these training activities constitute a “scattered museum” that involves all the companies that have collaborated with FEC through the years.
E-STRAORDINARIO gained the sponsorship of the Italian Ministry for Arts and Culture, as well as the Award Cultura + Impresa 2014.

4 March 2014
Danilo Correale, THE GAME – UNA PARTITA DI CALCIO A TRE PORTE, 2013-2014

Artist: Danilo Correale
Curator: Marcello Smarrelli
Company: ColleVilca – Colle Val d’Elsa; PR Industrial / Pramac – Casole
d’Elsa; Trigano – Poggibonsi
Participant number: 80
Performance location: Gino Manni Stadium – Colle Val d’Elsa
XIV Edition
WORK ACQUISITION: Museo MADRE of Naples, permanent collection

 

 

 

The Game – una partita di calcio a tre porte (ie: a three-goal football match) is the title that artist Danilo Correale gave to the project he conceived for the Eramanno Casoli Award XIV edition, which he won. The protagonists were more than 80 employees form three major companies in the Siena province – ColleVilca srl, PR Industrial Srl, and Trigano Spa. They were engaged in a football match, half sport event and half performance. The artist was inspired by the Danish Situationism painter Asger Jorn (1914-1973), who used the three-goal football match model to theorizing on what happens after the passage from a two-element system to a three-element one to overcome the competition and foster the strategic creation of alliances. Thus, The Game becomes a metaphor to read and interpret human relations.

In collaboration with three companies’ employees, Correale shaped the three teams identity:
REAL CRISTAL (ColleVilca Srl team), GLADIATORI (PR Industrial Srl team), ESUBERANTI 301 (Trigano Spa team). After a preparation period that took them more than six months, on December 8th, 2013 at the “Gino Manni” Stadium in Colle Val d’Elsa, they played the game with a referee, artist Cristian Chironi and their fans.

The final result is a movie documenting the whole creative process of The Game- una partita di calcio a tre porte, from the artist meeting the employees, to trainings, to the fan organization, to the match. The movie was projected in the three companies’ headquarters and was presented to the public on March 4th, 2014 in Siena, at the movie theater Nuovo Pendola. Finally, it was acquired by Museo MADRE of Naples and included in its permanent collection.
The Ermanno Casoli XIV edition activities were part of Pier Luigi Sacco’s project for nominating Siena European Culture Capital 2019.

Watch the video
Download the catalogue

Artist: Danilo Correale
Curator: Marcello Smarrelli
Company: ColleVilca – Colle Val d’Elsa; PR Industrial / Pramac – Casole
d’Elsa; Trigano – Poggibonsi
Participant number: 80
Performance location: Gino Manni Stadium – Colle Val d’Elsa
XIV Edition
WORK ACQUISITION: Museo MADRE of Naples, permanent collection
Exhibits: Ancona – Festival Art più business uguale love?, from 3 to 7 May 2017

25 May 2017
Francesca Grilli, HAND #2, 2017

Title: Hand #2
Artist: Francesca Grilli
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Company: Sole 24 Ore Business School
Participant number: 26
Location: Milan – Mudec Museo delle Culture
Year: 2017

Hand #2 is the title that artist Francesca Grilli gave to the workshop she and 26 Sole 24 Ore’s Business School students conceived, along with the curator and the trainer. This workshop took place at Mudec – Museo delle Culture in Milan. On this occasion, Fondazione Ermanno Casoli, which has been partner with Sole 24 Ore Business school since 2012, re-proposed Hand, a project that was carried out in 2015 with a group of entrepreneurs, in order to give students the educational experience that was developed at business level, by tackling and analyzing its contents and modalities.

The workshop had the structure of a body-reading laboratory with a special focus on the hand lines interpretation: hence the title, Hand. Our hands tell a lot about ourselves: they are the body parts people mostly use to communicate; they seal new meetings and agreements; they are perfect working tools. The activity developed in two parts: during the first one, participants learned to take a hand print, through colors, so as they had an overall vision of its lines. During the second part, a hand study was carried out: shape, color, softness, touching, and elasticity. The artist, supported by a palmistry expert, aimed at making participants aware of how a person’s personality can be represented by their body, by encouraging a more instinctive and free reading. During the workshop’s final step, through the basic palmistry elements learnt during the working day, participants exchanged their mutual hand readings: the different experiences that participants lived was recorded in a soundtrack that represents the collective work that artist and participants created: this was the workshop final outcome, namely a  sound and image installation realized by artist and participants.

The experience helped at working on the value of changes and paradigm breaks, as well as on the importance of communication within a company to improve the team work.

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15 March 2017
Fabio Barile e Francesco Neri, MIDDLE EARTH. A JOURNEY INSIDE ELICA, 2014

Title: Middle-Earth. A journey inside Elica
Artist: Fabio Barile and Francesco Neri
Curator: Marcello Smarrelli and Alessandro Dandini de Sylva
Event: Fuorisalone 2014
Location: Milan
Year: 2014
Exhibitions: Elica’s Showroom – Milan

Middle-Earth. A journey inside Elica is the title of the project that photographers Fabio Barile and Francesco Neri realized for Elica, curated by Marcello Smarrelli and Alessandro Dandini de Sylva. This is a commission to the two photographers to realize a reportage in three offices of the Elica Group around the world: Querétaro (Mexico), Shengzhou (China) and Fabriano (Italy). The aim is giving complexity back to a multinational whose definition goes beyond the “company” one. It is a context in which people working there have their own identity, which the photographers’ lens investigates without rhetoric. Thirty shots showing faces, working spaces and landscape characterizing the places where the plants are located, document the constant interaction and dialogue of photographers, characters, and setting.

The shots were exhibited at Elica’s Showroom on the occasion of Fuorsisalone 2014, a collateral event to Milan Salone del Mobile; the arrangement was curated by the architecture firm stARTT.

Download the catalogue

 

15 June 2016
ERMANNO CASOLI AWARD

The Ermanno Casoli Award is a commission that FEC gives to an artist, so as he or she can design and create a permanent artwork for a company, by actively engaging its employees.
The Award follows the FEC’s E-STRAORDINARIOexperience, an educational project that makes the artist the core of a training process. Such project deems contemporary art a knowledge tool and a strong metaphor that fosters innovative thinking.
The Award goes to those artists that show a special sensitivity towards social issues and work sharing in their research. They can carry out their work during a residency period within the involved companies.
For the Ermanno Casoli Award, FEC gained the sponsorship of the Italian Ministry for Arts and Culture.

27 April 2016
Chiara Camoni, IL GRANDE BACCANO (BIG BANG). OVVERO 763 STRUMENTI PER 763 BAMBINI, 2016

Artist: Chiara Camoni
Edition: E-STRAORDINARIO for Kids – Special Edition
Curator: Marcello Smarrelli
Client: Confindustria Ancona, Fabriano Municipality
Number of participants: 763 kindergarten, first-grade and second-grade students of the three comprehensive schools of Fabriano
Age: 3 – 7 years
Place: Fabriano
Year: 2016 Special Edition
Place: Fabriano – Piazza del Comune and Bruno Molajoli Civic Art Gallery
Exhibits: Fabriano, Bruno Molajoli Civic Art Gallery, from 7 to 26 May; Forlì, Ipercorpo Festival 2016 from 26 to 29 May.

Il Grande Baccano (Big Bang). Ovvero 763 strumenti per 763 bambini is the title of the project that artist Chiara Camoni designed for the kindergarten, first-grade and second-grade students of the three comprehensive schools of Fabriano, namely east-area comprehensive school Aldo Moro, comprehensive school Fernanda Imondi Romagnoli, and comprehensive school Marco Polo, for a total of 763 children.

The project was conceived within the framework of Eco Fantasy – I bambini e l’utilità del riciclo with the aim of enhancing the re-use of the industrial waste produced by the companies of the Fabriano area. The entire school year saw Chiara Camoni and the teachers guide the children in the creation of percussion instruments made exclusively with the scrap materials provided by the companies that participated in the initiative. Such instruments, which stimulated the creativity and fantasy of the younger children, came in different shapes and sizes, were coloured and upholstered creatively, and were played during a live performance held on 27th April 2016, when the young musicians gathered in Fabriano’s Piazza del Comune square and gave life to the Grande Baccano, a peculiar, powerful concert conducted by the artist. It was a metaphor of the possibility and hope the Fabriano area has to emerge from the crisis it is experiencing by culturally investing in younger generations.

The audio-visual recording of the performance, together with the instruments made by the children, gave life to an installation which was displayed at the Bruno Molajoli Civic Art Gallery of Fabriano.

Watch the video

 

18 October 2012
Anna Franceschini, ROCK-PAPER-SCISSORS, 2012

Artist: Anna Franceschini
Curator: Marcello Smarrelli
Company: Elica’s Headquarters
Location: Fabriano – Logistic Center
XIII Edition

 

 

Rock-Paper-Scissors is the title of the video-installation that Anna Franceschini realized for the Ermanno Casoli Award XIII edition.
The artist was charmed by the natural landscape quality of the Fabriano territory and by its social and economic implications, and she decided to stay there for a long period, during which she collected images and suggestions that later composed the Rock-Paper-Scissors artwork; this was conceived according to the rock-paper-scissors combination rules: the images characterizing the different territory identity aspects constantly overlap and shuffle.

To permanently install the artwork inside the Logistic Center of the Fabriano Elica’s Headquarters, a video pavilion was built, which was designed by the architecture firm Salottobuono; this is externally coated with steel sheets, which reflected the surrounding working environment and perfectly concealed the structure.

For Elica’s employees and for everyone living in the territory, the artist carried out an educational work, which focuses on the video-art: she curated an exposition entitled Images Moving Images and involved artists Dina Danish, Rebecca Digne, Diego Marcon, and Jean Baptiste Maitre in a projections and talks series that took place in Ancona on November 16-18 2012, in collaboration with the white.fish.tank association. This project allowed participants to enhancing their knowledge about Franceschini and the other artists’ work. They are all related to the experimental movie industry and this triggered an intimate dialogue on the interests that are currently pivotal to the contemporary art production, to its language and its conception. Artists and audience had the chance to join an open debate.

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20 March 2017
Marco Mencoboni, MANO D’OPERA, 2013

Title: Mano d’Opera
Artist: Marco Mencoboni
Curator: Marcello Smarrelli
Company: Elica
Event: Concert–performance
Location: Fabriano – Elica’s Headquarters
Year: 2013

Mano d’Opera is the title of the performance concert conceived and curated by Marco Mencoboni – musician and art director of Cantar Lontano Festival – for Consorzio Marche Spettacolo (CMS), with FEC. The event took place on December 19th, 2013 at Elica’s Headquarters in Fabriano.

The core of this project is the interaction between musicians and workers: a new and visionary challenge that featured the Canalgrande Adriatic Baroque Orchestra arch quartet and involved some Elica’s employees. The stage was set up in the Elica logistic center, within a dismantled production line and transformed the environment by bringing the audience to a theatric dimension for listening.

Mano d’Opera was realized with the participation of the Nuova Musica di Macerata Association, Ancona AdriaticoMediterraneo Festival, Rossini Opera Festival, and Fondazione Symbola.

Watch the video

 

8 February 2017
Diego Marcon, ESERCIZI DI STILE #2 , 2016

Title: Esercizi di Stile #2
Artist: Diego Marcon
Curator: Marcello Smarrelli
Trainer: Luca Varvelli – Gram President
Company: Sole 24 Ore Business School
Number of participants: 36
Place: Milan – Bicocca hangar
Year: 2016

Esercizi di stile#2 is the title of the workshop created by artist Diego Marcon that involved a group of thirty-six students of the Sole 24 Ore Business School supervised by the curator and the business trainer, which took place at the Bicocca Hangar in Milan. Such occasion saw the Ermanno Casoli Foundation – which has been a partner of the Sole 24 Ore Business School since 2012 – replicate Esercizi di stile#1, which was carried out in 2015 with twenty entrepreneurs from Marche, so as to enable the students to make a training experience which had already been tested inside a company, thereby analysing similar contents and methods.

As the title suggests, Esercizi di Stile #2 was a writing experiment: building on the book of the same name by Raymond Queneau, the participants were told a brief “starting anecdote” from which to develop three variations involving language register, genre and the physical support required to write the text. The students worked within groups, and at the end of the workshop all their contributions, reworked by the artist, were used to make a fanzine in eBook format. The variations developed by the participants were read and discussed together with pop culture, contemporary literature and social communication expert Timothy Small, who stated that form is the key element for content conveyance and explained how the different languages and genres chosen for the variations influenced the meaning and spread of the very content.

The eBook file, namely a real artist book, was numbered and signed, and then given to each participant. Finally, the business trainer ended the day turning the art metaphor into actual organisational behaviours, thereby underlining the role that such type of experience plays in reinforcing innovative thinking.

Download eBook
Esercizi di Stile #2

10 December 2016
E-STRAORDINARIO for Kids

This is a project dedicated to kids and their families; it was conceived for Elica employees’ children, and later it was experimented in other contexts, too. Like E-STRAORDINARIO, this is a workshop series that actively connects participants to the artist’s creative process, with the strong belief that contemporary art can play an important role in young generations’ education.

11 September 2016
Elisabetta Benassi, PROTOTIPI, 2015

Title: Prototipi
Edition: E-STRAORDINARIO for Kids #3
Artist: Elisabetta Benassi
Curator: Marcello Smarrelli
Company: Elica e Fileni
Participants: 90 kids, Elica and Fileni’s employees sons and daughters
Age: 6 -10
Location: Fabriano –Elica’s Headquarters
Year: 2015

Prototipi is the title that Elisabetta Benassi gave to the third edition of the E-STRAORDINARIO for Kids workshop, which involved ninety Elica and Fileni’s employees’ children. Fileni is another important company in this territory.

During the educational day, the artist and the participants re-processed and customized Elica’s products, in an imaginary fashion. They relied on Elica prototype experts and designers’ “technical advice”. Children were “prototype experts” for one day, and provided the company with a new viewpoint on models, functionalities and possible uses of Elica’s hoods. During the workshop kids learned the hoods suction process, re-created a personal user’s manual and worked with the artist to create a collective sculpture.

Final result: a huge installation that was obtained by assembling different hood models and parts. This work was completed by a liberating, spectacular art act, inspired to the dripping technique that artist Jackson Pollok made famous: kids fully expressed their creative energy.

This initiative was included in the project DCE – Distretto Culturale Evoluto, namely Evolved Cultural District, of Regione Marche’s “La Valle della creatività”.

Watch the video

 

20 July 2011
Francesco Barocco, I SAETTATORI, 2011

Title: I Saettatori
Artist: Francesco Barocco
Curator: Marcello Smarrelli
Company: Elica’s Headquarters
Participant number: 45
Location: Fabriano
XII Edition

I Saettatori is the title of the artwork that Francesco Barocco realized for the Ermanno Casoli Award XII edition with 45 Elica’s employees; it refers to a drawing by Micheal Angelo in which nine archers are represented without bows nor arrows, turned into tools of a strength that goes beyond will and consciousness.

The artist interprets the employees’ engagement in realizing an artwork (as the Award guidelines establish) not as direct participation, but as conceptual and emotional sharing of the artistic experience. Francesco Barocco’s intervention is made by several levels (a lab demonstration, an engravings exhibition and the creation of some site-specific works). The artist presented a series directed to the world knowledge, made of ideas and hints that artists inspire to, by sharing their repetitiveness and daily routine, their rises and falls, the typical artistic and creative work doubts, making it very similar to other jobs in many facets.
The project first step took place at Fabriano’s Museo della Carta e della Filigrana, where the artist held a series of engraving classes, showing how tool knowledge and technical proficiency underpin the artistic work, as well as any other job.

Francesco Barocco then arranged a permanent exhibition in Fabriano Elica’s Headquarters. His works and a series of engravings by great art history masters were exhibited (from Dürer to Carol Rama). He trained participants to guide other employees and guests to an exhibition tour. Just as the archers from Michael Angelo’s drawing stretch an arrowless bow and seem to simulate a frontward throw, the small army of artists that Barocco chose and the artist himself seem willing to start a journey through space and time.

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15 March 2017
Sissi, ASPIRANTI ASPIRATORI, 2012

Title: Aspiranti Aspiratori
Artist: Sissi
Curator: Marcello Smarrelli
Company: Elica
Location: Fabriano – Elica’s Headquarters
Year: 2012
Presentations and exhibitions: Fuorisalone 2012 – Milan; Bologna – Festival del Libro d’Arte di Bologna 2012; Shanghai – Aike-Dellarco Gallery, from July 6th to August 15th, 2013.

Aspiranti Aspiratori is a project that Sissi realized for Elica, based on a personal and original theory. The artist is constantly present within the company and she generates a continual, incessant osmotic exchange that creates a new identity: Organindustria, namely the company turned into the very artist’s body.

Starting from these bases, Sissi committed into re-thinking the air purification concept, a pivotal issue to Elica’s research; to do this, she had her atelier built inside the Headquarters’ Prototype Labs. The Cubatrice – that is the peculiar name that was given to her working space- is a protected, limited place, yet open for any interaction. Here, the company’s employees witnessed the artist’s artworks creation, as they turned into participants and partners of such genesis. From this delicate contamination and exchange process, drawings, collages, sculptures, and thoughts were created. The story that Sissi told has a mythology flavor and deals with the genesis of a family of ten Aspiranti Aspiratori (aspirators to be): ten potential characters whose ambition is becoming purifiers, each one with a well-defined identity and named after a key concept, consistently with its shape and functionality.

Among the ten Aspiranti Aspiratori that were designed, three were realized and exhibited, along with the animation video Casting. This video describes the aspirators’ creation and was exhibited at Elica’s Showroom on the occasion of Fuorisalone 2012, which is a collateral event to the Milan Salone del Mobile; the arrangement was curated by the architecture firm Salottobuono.
Furthermore, this project was presented to two major events promoted by FEC in collaboration with Elica: the presentation of the artist book published by Corraini that documents every procedure step, at MAMbo – Museo d’Arte Moderna di Bologna, within the IX edition of the Bologna Artelibro Festival 2012; and the artist personal exhibit, held at the Aike-Dellarco Gallery in Shanghai, from July 6th to August 15th, 2013.

Aspirantiaspiratori.com

Watch the video

8 February 2017
Pietro Ruffo, The Wishful Map #4, 2016

Title: The Wishful Map #4
Artist: Pietro Ruffo
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Company: Euler Hermes – Italy
Number of participants: 40
Place: Sports centre – La Borghesiana
Year: 2016

The Wishful Map #4 is the title of the project conceived by artist Pietro Ruffo, who carried it out together with forty employees of the Distribution department of Euler Hermes Italia (belonging to the Allianz group), including office workers and executives. The curator and the business trainer supervised the works during the two-day period at the La Borghesiana Sports Centre in Rome.

The artist used a peculiar map of the world (inspired by De L’Isle Equidistant Conic, 1745) divided into twenty-four parts. Each participant was asked to work on a part by choosing a country to analyse in accordance with the five main risk assessment factors: economic risk, financial risk, commercial risk, political risk and business environment risk. The colour elements representing the analysis were placed on the examined part of the world, while the symbols representing the currency used in the analysed country were drawn at the base of each portion. The map that Pietro Ruffo made together with the employees of Euler Hermes Italia is but an artistic version of the more common risk maps where colours represent the stability level of each country, but it also uses modern art to represent the company environment.

The piece was placed in the hall of the Roman headquarters of Euler Hermes, from which it reprises the lines giving shape to its frame.

Watch the video

 

12 September 2014
Marcello Maloberti, MINI ITALIA, 2014

Title: Mini Italia
Edition: E-STRAORDINARIO for Kids #2
Artist: Marcello Maloberti
Curator: Marcello Smarrelli
Company: Elica
Participant number: 50 kids, Elica’s employees’ sons and daughters
Age: 6-10
Location: Fabriano – Pinacoteca Bruno Molajoli, Town Historic District
Year: 2014

Mini Italia is the performance title that Marcello Maloberti conceived and realized for E-STRAORDINARIO for Kids #2 together with fifty kids, who were Elica’s employees’ children, along the Fabriano historic district streets.

Firstly, participants were taken to the exhibition “Da Giotto a Gentile” that was held at Pinacoteca Civica Bruno Molajoli in Fabriano; later they joined a practical workshop in which they realized special “backpacks”, from cardboard boxes decorated with collages of images collected from magazines and newspaper, portraits, items drawings, artworks, monuments and typical Italian landscapes. There were extracted from an archive that kids and their families prepared months before the workshop.

At the workshop end, the collective performance took place, in the town historic district: a colorful and cheerful procession that enlivened streets and squares; kids, along with the Fabriano marching band, paraded with their backpacks/archives bringing a more-than-20-meter-long flag; this was decorated with the national colors and the red and white texture, the typical tablecloth pattern seen on Italian tables. This activity was a moment for reflecting on the Italian cultural heritage, both in its “high” history and its popular traditions, which are a powerful identity element for every generation.

After crossing the historic district streets, the cheerful procession swept a part of via Dante and reached Elica plant: this marked the inauguration of the street portion dedicated to Ermanno Casoli, Elica’s founder.

This initiative was included in the project DCE – Distretto Culturale Evoluto, namely Evolved Cultural District, of Regione Marche’s “La Valle della creatività”.

Watch the video

19 August 2009
Francesco Arena, TESTE, 2009

Artist: Francesco Arena
Curator: Marcello Smarrelli
Company: Elica’s Headquarters
Location: Fabriano
XI Edition

Teste is the title that Francesco Arena gave to the artwork he realized with xx Elica’s employees for the Ermanno Casoli Award XI edition.

It focuses on the value of the past as iconographic inspiring source for artists. As a matter of fact, they have been dealing with the issues of time and history since the ancient age, constantly looking for the most suitable language to representing and conveying the memory of certain crucial moments or making immortal those characters that marked the mankind fate.

On these bases, through a long reflection path guided by the artist, the working group identified six relevant characters in Marche history. A clay sculpture portrait was realized for each one of them. The six busts were placed in six passing spots inside and outside the Fabriano Elica’s headquarters. Through an original hydraulic system for collecting and scattering rain water, the sculptures were exposed to a natural corrosion procedure. A clear metaphor of the time passing by and the subsequent memory corrosion and dispersion, with a positive value: the fact that rain water brings the memory to the Earth, which will be able to generate new possibilities. Six years later, the artist worked again on his work: he replaced the utterly ruined sculptures with marble gravestones with the six characters’ names.

By entrusting the people’s memory to the time passing by, the contrast between the evanescent memory nature and the artwork one, which can make it current and persistent, was highlighted.

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20 March 2017
Francesco Arena, CANZONE (POVERA PATRIA),2012

 

Title: Canzone (povera patria)
Artist: Francesco Arena
Curator: Marcello Smarrelli
Event: <em>Poiesis</em> – Festival of poetry, art, music, cinema, and theater
Location: Fabriano – San Francesco Monastery Cloister
Year: 2012

Canzone (povera patria) is the title of a performance that FEC commissioned to Francesco Arena, on the occasion of Poiesis – Festival of poetry, art, music, cinema, and theater fifth edition, which took place in Fabriano on May 25th-27th 2012.

In the performative action, on the artist’s “order”, a worker hit with a sander a metal pole that had been installed under a Middle-Age cloister arch: this created short and long sparks, which matched the Morse’s alphabet point and line. In this way, the worker “wrote” the lyrics of Povera Patria, one of the most popular songs by Italian singer Franco Battiato. With this song, the author describes Italy in a very lucid and critical way, by expressing his scorn with harsh words (“Poor homeland! Squashed by power abuse of infamous people …”), yet launching a hope and redemption message (“It won’t change, it won’t change yes it will change, you’ll see it will change”).
The screeching of the action, which is very familiar to those who work in workshops, obliged spectators to cover their ears with their hands to mitigate the annoying noise.

With this performance, FEC paid tribute to work, as an essential component of people’s life and of a fairer society; it was also aimed at thinking of an issue that has been shaping Fabriano’s identity for years, which today has to be re-invented through new boosts and ideas.

Watch the video

8 February 2017
Pietro Ruffo, THE WISHFUL MAP #3, 2016

Title: The Wishful Map #3
Artist: Pietro Ruffo
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&amp;D
Company: BCC Bellegra
Number of participants: 35
Place: Bellegra – San Francesco cloister
Year: 2016

The Wishful Map #3 is the title of the project conceived by artist Pietro Ruffo, who carried it out together with thirty-five employees of the Banca di Credito Cooperativo of Bellegra, including office workers and executives. The curator and the business trainer supervised the works during the two-day period at the San Francesco cloister in Bellegra (Rome).

The workshop saw the artist use a 10,000 lire bill dating back to the ‘50s that was preserved in the bank offices. Such bill was drawn upon and enlarged by the participants, who then turned into a map. The next phase saw the participants place different colour elements corresponding to projections, studies, forecasts and calculations taken from a hypothetical financing plan they had drawn up so as to develop a local farm. The bill was chosen by Ruffo for the symbolical value it has for the Bellegra BCC: the thirty-two founding members of the Bellegra Cassa Rurale did so by allocating 10,000 lire each, thereby enabling the creation of a modern bank which then became a driving force in the economies of the villages of the Valle del Sacco high valley.

The resulting piece was then placed in the San Vito Romano branch to represent the values shared by the Bellegra BCC employees.

The Wishful Map project was the result of the cooperation between artist Pietro Ruffo, trainer Piero Tucci, specialised in the training and development of human resources, and the Ermanno Casoli foundation. The aim was to create a series of concept maps able to represent the identity and values of companies through a shared work of art. The companies that participated in the project include: Angelini Acraf Spa (2015), Sole24Ore Business School (2015), Euler Hermes Italia of the Allianz group (2016).

6 September 2013
Mario Airò, LE MEMORIE DELL’ELEFANTE, 2013

Title: Le memorie dell’elefante
Edition: E-STRAORDINARIO for Kids #1
Artist: Mario Airò
Curator: Marcello Smarrelli
Company: Elica
Participant number: 40 Elica’s employees sons and daughters
Age : 6-10
Location: Fabriano – Museo della Carta e della Filigrana, Elica’s Headquarters
Year: 2013

Le memorie dell’elefante (The elephant’s memories) is the title that artist Mario Airò gave to the workshop that he carried out along with forty kids aged six to ten, who were Elica’s employees children.

The workshop aimed at getting its participants to know some key elements of the history and identity of Fabriano, through the game. It has been split into two parts: a more educational one, in which participants were taken to a guided tour to the Fabriano Museo della Carta e della Filigrana; there, they attended a workshop with a paper master, so as kids would understand the productive steps to creatively produce their own paper.

During the second part, Mario Airò, starting from the paper sheet upon which every participant had drawn free outlines inspired by middle-age bestiaries, led kids to furtherly process them. They had to take into consideration both the historic combinatory art and the current cartoon one, using colors and the frottages and grattages techniques.

During the final workshop phase, Airò and the kids created a sculpture with all the paper outlines they produced, by fixing them on a balsa wood skeleton; this was freely inspired to the complexity of Olympia Chryselephantine Zeus statue, which is a famous artwork by Athenian artist Phidias. This is considered as one of the Seven Wonders of the ancient world. The artwork is the result of team work and was arranged inside Elica’s Headquarters in Fabriano.

20 March 2017
Andrea Nacciarriti, LESS THAN AIR, 2010

Title: Less than Air
Artist: Andrea Nacciarriti
Curator: Marcello Smarrelli
Event: 49° Salone del Mobile
Location: Milan
Year: 2010
Exhibition: Milan – Elica’s Showroom April 14th-19th

 

Less than air is a project that artist Andrea Nacciarriti realized for Elica, on the occasion of Fuorisalone 2010, a collateral event to Milan Salone del Mobile.

The idea comes from the artist’s desire to visualize air, which is usually invisible and perceivable to the sight solely through the effects it produces when is turned into wind and the molecules pressure meets the matter. Andrea Nacciarriti, together with Elica Tech Lab –the company Research and Certification Lab- carried out a series of experiments, trying to give a shape to what is naturally invisible: making air tangible.
The attempt to make air molecules malleable and manipulable revealed to the artist the possibility of activating them and feeling their movements. They were used as a physical and conceptual potential indicator of the most unpredictable and vital “material”, to which none of us can escape.

As a witness of this long experimentation and research period, different artworks were installed inside the Elica’s Showroom. Such artworks were a sort of devices able to spread air flows in different -often surprising- ways, by modifying space perception and actively involving spectators.

Watch the video

Andrea Nacciarriti website

12 January 2017
Francesco Arena, DA BAMBINO CAMMINAVO METTENDO I PIEDI SOLO SULLE MATTONELLE NERE, 2015

Title: Da bambino camminavo mettendo i piedi solo sulle mattonelle nere, ora che sono grande quando cammino non so più su quale colore di mattonelle mettere i piedi
Artist: Francesco Arena
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Event: Business Meets Art
Participant number: 20
Location: Museo del Castello – Udine
Year: 2015

Da bambino camminavo mettendo i piedi solo sulle mattonelle nere, ora che sono
grande quando cammino non so più su quale colore di mattonelle mettere i piedi is the title that artist Francesco Arena gave to the workshop he conceived and led. Literally, it means When I was a child I used to walk on black tiles only, now that I grew up I don’t know on which color to walk upon anymore. It involved twenty participants, including entrepreneurs, institutional representatives and young artists. It took place within the third edition of Business Meets Art – an international event dedicated to art and enterprise, which is curated by ETRARTE association, and is a chance of networking between cultural projects and business sector.

For this occasion, Arena divided the working day into 3 “exercises” that investigate the individual-memory relation, by trying to understand the way in which personal experiences and memories get lost in the collective memory flow. In the first “exercise”, participants were asked to confront with the gaze of a public figure they chose. They had to put the image in line with their own gaze. For the second one, a collective space map was realized by uniting the rooms that every participant had chosen according to the importance they had in their lives. As for the third exercise, participants chose the date of a special event in their lives and united all of them to arrange a calendar.

The artist worked side by side with the curator and the trainer and interacted with the diverse group by stimulating the reflection on collaboration, style and working method diversity through the participants’ experience as they realized a participated artwork.

2 December 2016
Ettore Favini, INTERVALLO, 2011

Artist: Ettore Favini
Edition: E-STRAORDINARIO for Kids – Special Edition
Curator: Marcello Smarrelli
School: Liceo Artistico E. Mannucci – Fabriano
Participant number: 70 students from the Liceo
Location: Fabriano – Liceo Artistico E. Mannucci
Year: 2011 Special edition

Panorama – Collective exhibition
Artists: Ettore Favini, Andrea Nacciarriti, Giacomo Fava, Giorgia De Robertis, Liceo Artistico E. Mannucci students
Curator: Marcello Smarrelli
Location: Fabriano – Ex Magazzini Latini
Date: May 19th–23rd, 2011

Intervallo is the E-STRAORDINARIO for Kids project title that artist Ettore Favini conceived for seventy students from Fabriano’s Liceo Artistico E. Mannucci. This title refers to both the recreational moment at school and the Intervallo RAI, a historical TV program from the national broadcasting network that used to fill the pauses between one program and the other, by showing postcard images of Italian cities and landscapes.

The artist focused on the often conflictual relation between man and nature. He turned it into a reflection on the landscape, on its various definitions and on how different cultures differently perceive and interpret landscapes. Students were boosted to conceive their own reflection upon this issue and to propose ways for representing landscapes. They had to choose the most suitable contemporary language to them (drawing, photography, graphics, music, etc…). The workshop was focused on the importance of education and of the alternative learning methods during new generations growing path, as well as the art function as a tool to interpret reality and social contexts.

The artworks they realized during the workshop have been exhibited at Fabriano’s Ex Magazzini Latini, which were exceptionally re-opened on this occasion. The exhibition was entitled Panorama and included the students’ works and artworks by Ettore Favini and Andrea Nacciarriti, as well as an installation that architect Giacomo Fava produced with dj Giorgia De Robertis. The exhibition title is based on the “panorama” term ambiguity, which relates to both the landscape and one of the major Italian weekly magazines. The title was also used for the site-specific artwork that Nacciarriti and Favini realized: the Ex Magazzini Latini shop windows, a symbol of Fabriano past economic wellness and industrial development, were completely covered with the Panorama magazine covers; in this way, they suggested an overall gaze on our Country beauty, which is made of history and contradictions.

24 May 2017
Gaetano Pesce, Pescecappa x Pescetrullo, 2009

Title: Pescecappa x Pescetrullo
Artist: Gaetano Pesce
Curator: Marcello Smarrelli
Company: Elica
Event: Salone Internazionale del Mobile 48&lt;sup&gt;th&lt;/sup&gt; edition
Location: Milan
Year: 2009
Exhibitions:  Milan – Elica’s Showroom, April 22nd-27th; Milan – Triennale, Cucine & Ultracorpi, 9th Aprile 2015 – 21st February 2016 (Expo 2015); Rome – Ministry of Foreign Affairs,  Farnesina Design Collection, permanent exhibition

Pescecappa x Pescetrullo is the title that artist Gaetano Pesce gave to the project commissioned by FEC and curated by Marcello Smarrelli in collaboration with Elica and Caterina Tognon Arte Contemporanea; it was presented at Elica’s Showroom on the occasion of the Milan Salone Internazionale del Mobile 48th edition on April 22-27 2009.

The artist proposed a new image of the suctioning hood starting from its previous version: the chimney hood. Actually Pescecappa is a suctioning hood prototype, the first sample of a series of fiveteen pieces numbered and signed by the artist, that was conceived for Pescetrullo kitchen, which is a ground-breaking, unusual living space that Caterina Tognon realized in the Apulia countryside. The original project was made by the very Gaetano Pesce. Simple products are the hood main components: vegetables, fruit and legumes that represent the bond with the land, by keeping simple yet old flavors and smells, which symbolize a healthy and environment-friendly life.

The hood designed by Gaetano Pesce was shown in the exhibition Cucine & Ultracopri at Triennale in Milan, during Expo 2015. Pescecappa is included in the Collezione Farnesina Design, a collection of Italian company and designer products that was founded to give an international reach to the cultural aspect of the Italian design and is exhibited at the Italian Ministry of External Affairs.

Pescecappa.it

La Triennale – Cucine&Ultracorpi

 

12 January 2017
Diego Marcon, ESERCIZI DI STILE #1, 2015

Title: Esercizi di stile #1

Artist: Diego Marcon

Curator: Marcello Smarrelli

Trainer: Diego Varvelli

Event: Cult Lab – Spin off di Impresa Culturale

Participant number: 20

Location: Museo della Carta e della Filigrana – Fabriano

Year: 2015

Esercizi di stile #1 is the title that artist Diego Marcon gave to the project he conceived with twenty entrepreneurs from the Marche region; they were helped by the curator and the company trainer. The project was held at Fabriano’s Museo della Carta e della Filigrana.

Esercizi di stile #1, as the title – Style Exercises #1- suggests, was a writing experiment and was inspired by the homonymous book by Raymond Queneau. Participants were provided with a short “basic anecdote” and they had to develop three variations, according to the linguistic register, the literary genre and the physical support upon which they re-wrote the text. Experienced managers and young entrepreneurs worked in groups; once the workshop ended, every contribution was re-processed by the artist, who composed a fanzine in eBook format; a true artist book, published in a numbered series that was given to every participant. Finally, the trainer concluded the work by transposing the art metaphor into real organizational behaviors, and highlighted the value of this experience: strengthening the innovative thinking.

The workshop was carried out within the “Cult Lab – Impresa culturale spin off”, promoted by Meccano Spa, Università di Urbino “Carlo Bo” and Università di Macerata. It was a networking occasion between cultural projects and the enterprise sector, encouraging development opportunities that this meeting might lead to.

20 March 2017
Ettore Favini, Verdecuratoda…voi, 2008

Title: Verdecuratoda…voi
Artist: Ettore Favini
Curator: Marcello Smarrelli
Event: Naturalmente festival – Terre del buon vivere
Location: Monsano – Parco del Santuario di Santa Maria
Year: 2008

Verdecuratoda…voi is the name that artist Ettore Favini gave to the installation that FEC commissioned to him; he answered with an artwork that was presented to the Naturalmente festival – Terre del buon vivere fourth edition. This event took place at Parco del Santuario di Santa Maria in Monsano, Ancona province back in 2008.

The festival main purpose was promoting the fair economy growth, by focusing on organic agriculture, renewable energy and responsible tourism related issues, through a series of permanent initiatives.
Verdecuratoda…voi, a particularly relevant installation for this context, is part of a wider project to build the biggest vegetable sculpture in the world, by identifying unused public spaces and redevelop them through arboreal essence tree planting. During the festival a vending machine prototype that dispensed seeds of easily cultivable plants was presented; everyone could collect and plant the seeds as long as they marked the point on a map hosted by the Website www.verdecuratoda.com. In this case, the total amount of seeds within the spheres that the machine dispenses would be sufficient to grow a lawn that could meet the oxygen daily need of a human being.

The project is still ongoing within Elica’s Headquarters in Fabriano, where the vending machine can be used, as well as in other places identifiable from the site www.verdecuratoda.com

12 January 2017
Francesca Grilli, HAND, 2015

Title: Hand
Artist: Francesca Grilli
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Event: Cult Lab – Spin off di Impresa Culturale
Participant number: 34
Location: Montefiore dell’Aso (AP) – Polo Museale di San Francesco
Year: 2015

Hand is the workshop title that Francesca Grilli conceived and carried out, along with the curator and trainer. This event was directed to thirty-four students and entrepreneurs from the Marche region and took place at Polo Museale di San Francesco in Montefiore dell’Aso, Ascoli Piceno.

This workshop was structured as a body-reading laboratory and was especially focused on the hand lines interpretation, hence the title, Hand. Hands say a lot about who we are: they are one of the most used body part in communication, they seal new meetings and agreements, and they are perfect working tools. The activity was split in two steps: firstly there was a painting phase, in which participants, through colors, learned how to take a handprint, in order to have an overall vision of all of the hand lines. During the second step a hand study was carried out: shape, color, softness, touch, and elasticity. The artist was aided by a palmistry expert and they pursued the goal of making participants aware that a person’s personality can be represented by his or her body, by stimulating a more instinctive and free reading. During the workshop final step, through the palmistry basic elements learned during the day, participants exchanged mutual hand reading: the different stories have been recorded in a soundtrack that, along with the handprints, composed the final workshop outcome: an audio/video installation made by the artist and the participants.

The workshop was carried out within the “Cult Lab – Impresa culturale spin off”, promoted by Meccano Spa, Università di Urbino “Carlo Bo” and Università di Macerata. It was a networking occasion between cultural projects and the enterprise sector, encouraging development opportunities that this meeting might lead to.

24 November 2016
FEC FOR FACTORIES

This is an original interaction format between art and business that brings contemporary art within the production systems. Artists are invited to study the phases preceding industrial products manufacturing, and share the project path with designers, engineers, marketing specialists, prototyping experts, and specialized workers. In this way, creativity is fostered, as well as the possibility to invent new languages, productive processes and communication systems.

8 February 2017
Pietro Ruffo, THE WISHFUL MAP #2 – Pocket Museums, 2015

Title: The Wishful Map #2 – Pocket Museums

Artist: Pietro Ruffo

Curator: Marcello Smarrelli

Trainer: Piero Tucci – M&D

Company: Sole 24 Ore Business School

Participant number: 38

Location: MUDEC – Milan

Year: 2015

The Wishful Map #2 – Pocket Museums is the title of the project that artist Pietro Ruffo realized together with thirty-eight students from the Master in Arts and Culture Economics and Management of Sole 24 Ore Business School, at MUDEC – Museo delle Culture in Milan. The project was developed from the ongoing changes due to the Italian Ministry for Arts and Culture reforms supported by Minister Dario Franceschini. With these reforms, new directors and supervisors were appointed.

The artist led the activity together with the curator and the company trainer; he invited every participant to write their own statement for directing one of the twenty-six museums belonging to the AMACI – Associazione Musei d’Arte Contemporanea Italiani circuit. They could use five key concepts that were chosen from a list, plus one they would decide; based on these concepts they would write the guidelines for directing the institution. Furthermore, every participant has identified an image representing the institution (an artwork from the collection, an architecture detail, the logo etc…) to be turned into its symbol.
To direct students to the design, Andrea Viliani – Naples Museo MADRE director – was invited to speak about his experience, the way in which an application should be structured, the guidelines upon which a museum cultural planning should be based. During the workshop second part, every participant created their “symbolic map”, which made visible the different and personal strategies applied for directing the different museums through lines and colors.

The thirty-eight maps, real artworks resulting from a working day, were installed in the Milan Master venue.

The Wishful Map is a project arisen from the collaboration of artist Pietro Ruffo, the human resource education and development specialized trainer Piero Tucci and Fondazione Ermanno Casoli. Their goal is creating a series of conceptual maps that can represent companies’ identity and values, through a shared artwork.
The companies that have already participated in the project include: Angelini Acraf spa (2015), Bellegra Banca di Credito Cooperativo (2016), Euler Hermes Italia of the Allianz insurance group (2016).

18 January 2017
Pietro Ruffo, THE WISHFUL MAP #1, 2015

Title: The Wishful Map #1
Artist: Pietro Ruffo
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Company: Angelini – Acraf spa
Participant number: 60
Location: Rome – Lanificio Luciani
Year: 2015

The Wishful Map #1 is the workshop title that Pietro Ruffo conceived for sixty employees –managers and supervisors- of Angelini Acraf spa; the event took place at Lanificio Luciani in Rome and aimed at making the company globally known again through an artwork, by highlighting its culture and founding values.

The two working days were led by the artist and a company trainer. The workshop started with a reflection on the possible ways in which a planisphere could be realized; this led to choosing a world projection on a regular icosahedron through which recreating a complete atlas, divided into twenty equilateral triangles.
The equilateral triangle is an explicit reference to Angelini logo, and has been the working module for the participants; they were divided into groups and, through a shared process, they matched a color to each of the thirty keywords that were identified to describe the company; then they were written on the map with watercolors. Later, every participant realized a colleague portrait with a pencil. The sixty portraits were a further map identity element, as they strengthened the idea that the human capital is a true company added value, as well as the greatest potential for its growth. The great planishpere, The Wishful Map #1, was later put in the Santa Palomba plant lobby.

The Wishful Map is a project arisen from the collaboration of artist Pietro Ruffo, the human resource education and development specialized trainer Piero Tucci and Fondazione Ermanno Casoli. Their goal is creating a series of conceptual maps that can represent companies’ identity and values, through a shared artwork.
The companies that have already participated in the project include: Sole 24 Ore Business School (2015), Bellegra Banca di Credito Cooperativo (2016), Euler Hermes Italia of the Allianz insurance group (2016).

11 January 2017
Ettore Favini, OGGETTI SOCIALI, 2014

Title: Oggetti Sociali
Artist: Ettore Favini
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: Jungheinrich
Participant number: 15
Location: Villa Panza di Biumo – Varese
Year: 2014

Oggetti Sociali is the title that artist Ettore Favini gave to the workshop he conceived and led along with the trainer, the curator and Fifteen Jungheinrich managers. This company is the Italian branch of the German multinational Jungheinrich AG, European leader in warehouse logistics. The workshop took place at Villa Panza di Biumo in Varese.

The training process began days before the workshop, when participants received a letter in which they were asked to identify a personal object they were fond of, which they would have to give up. The objects were inserted in an envelope that made them unrecognizable and were the focus of a debate about the identity issue and about the way it can be conveyed through objects. During the workshop second step, participants designed a shelving unit upon which the objects would be exhibited, according to a layout they had decided.

The elements underpinning the project were the attention to the work creation method -the artwork was created and later exhibited in the company- and the documentation of the group internal dynamics to which the artist applied his filter. Oggetti Sociali was included within the Jungheinrich program entitled Logistics Systems Build Together.

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12 January 2017
Francesco Barocco, UNDERDRAWING, 2014

Title: Underdrawing
Artist: Francesco Barocco
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: Sole 24 Ore Business School
Participant number: 28
Location: Milan
Year: 2014

Underdrawing is the title that artist Francesco Barocco gave to the workshop he conceived and led with twenty-eight students from the Master in Economics and Management of Arts and Culture issued by Sole 24 Ore Business School. Participants were supported by the curator and the trainer and they challenged themselves with drawing using the old chequering technique. The artist guided them so as they could realize accurate copies of the works of great Italian painting masters.

The workshop first step was an actual drawing lesson, aimed to allow students to experiencing the meaning of sketching a sheet, as well as to becoming more aware of the techniques and the basic artistic tools. On the other hand, the second step was aimed at creating a copy: each participant was given a basic kit -pencil, sheet, rubber- and some drawing models to be reproduced, so as everyone could choose their own according to their sensitivity.

The drawings were re-processed and photographed by the artist, who turned the shot into a matrix to print a copy of each. This was the testimony of an actual “four-hand artwork”.

11 January 2017
Marinella Senatore, WORKING IS NETWORKING, 2013

Title: Working is Networking
Artist: Marinella Senatore
Curator: Marcello Smarrelli
Trainer: Piero Tucci – M&D
Company: Angelini – A.C.R.A.F. spa
Participant number: 22
Location: Venice – Palazzo Cavalli Fraschetti
Year: 2013

Working is Networking is the title that artist and filmmaker Marinella Senatore gave to the workshop she conceived and led. The participants were twenty-two employees of Angelini A.C.R.A.F spa – an Angelini international group company, a leader in healthcare and well-being industries. The workshop took place at Palazzo Cavalli Fraschetti, in Venice.

Participants were divided into groups and supported by the curator and the trainer. They realized a short film in which they showed their work vision, with the related problems and future perspectives. After dealing with all the working steps – from writing to footage to direction and editing – artist and employees shared their skills to acquire new ones. In this typical outdoor activity, participants were proposed a series of collateral activities aimed at discovering Venice rich artistic heritage.

The project boosted the ability to address the individual commitment to a common goal, where intervention areas of each component were handled to improve collaboration and team work.

11 January 2017
Margherita Moscardini, CONDOMINIUM, 2013

Title: Condominium
Artist: Margherita Moscardini
Curator: Marcello Smarrelli
Company: Sole 24 Ore Business School
Participant number: 37
Trainer: Giovanni Boano – HiC et NunC
Location: Milan
Year: 2013

Condominium is the title that artist Margherita Moscardini gave to the workshop she conceived and led with thirty-seven students from the Master in Economics and Management of Arts and Culture issued by Sole 24 Ore Business School. They were supported by the trainer and the curator. For this occasion, Fondazione Ermanno Casoli – Sole 24 Ore Business School partner since 2012 – proposed a project entitled Condominium (Or the Merck Index), which had already been experimented with ten employees from MSD company back in 2012; it aimed at making the Master students live an experience within a company, analyzing and dealing with contents and methods.

The artist triggered a reflection on visionary ideals within the company setting. She took the ‘standard’ concept as a model for improving the daily life. She identified as actual example of modern “Ideal working village” the Villaggio Crespi d’Adda, which was built during the late XIX century by entrepreneur Cristoforo Benigno Crespi. Starting from the question “Which residential model would currently meet a large company employees’ needs?” every employee drew on relief his or her ideal environment. This had to match or summarize their residential needs or their concept of public space.

The drawings they produced during the workshop have been collected and bound to compose a volume of relief images: these are the metaphor of a condominium, an actual artist book issued in signed and numbered editions.

9 January 2017
Ettore Favini, CONDIVIDERE E’ CONNETTERE, 2012

Title: Condividere è connettere
Artist: Ettore Favini
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: Bricocenter srl
Participant number: 10
Location: Cinisello Balsamo – Milan
Year: 2012

Condividere è connettere is the title that artist Ettore Favini gave to the workshop he conceived and led along with ten employees of Bricocenter Srl – the largest DIY chain in Italy. The workshop took place at the company sales point in Cinisello Balsamo, Milan. The employees were chosen among those who had followed a path entitled Vision during the two previous years, which was aimed at imagining the company in the year 2020.

Participants were supported by the curator and the trainer and were asked to share their “long-term vision”, by extracting a series of meaningful words from the story for the company future. These terms were later put into a software for network analysis: every story became a drawing, an abstract picture that collaborators recognized as part of themselves and reproduced with the materials the company sells. The individual contributions allowed to reaching a common goal: making contents and emotions from the Vision path visible, along with the issues and the reflections they dealt with as working with the artist. Finally, every workshop step was documented in a website the artist created with the participants’ help.

Ettore Favini’s work aimed at collecting experience and emotions that this project generated, through a participated artwork that represents everyone contribution to the company.

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9 January 2017
Tomaso De Luca, DRAWING AFTER ARQUITECTURE, 2012

Title: Drawing After Architecture

Artist: Tomaso De Luca

Curator: Marcello Smarrelli

Title: Drawing After Architecture
Artist: Tomaso De Luca
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: MSD Italia
Participant number: 10
Location: Rome
Year: 2012

Drawing After Architecture is the title that artist Tomaso De Luca gave to the workshop he conceived and led, along with ten employees from the pharmaceutical MSD, leader in drugs production; it was held at the Roman company headquarter.

To realize his project, the artist chose to use drawing as an educational tool. Drawing underpins his artistic production because it has always allowed to shape and represent abstract concepts and ideas, giving visibility to the invisible. As a matter of fact, De Luca shared with the participants, who were supported by the curator and the trainer, some special techniques, such as the “blind drawing” or the “hindered drawing”: he suggested their use as a method to translate the relation between them and the company space into graphic signs.

He aimed at inverting the architect practice that starts from a 2D design/drawing to reach a 3D result. In this way, the artist made the drawing visible solely at the end of the process, as the result of spacial building, instead of its premise.

E-STRAORDINARIO for MSD was divided into three workshop days and involved thirty employees from the pharmaceutical company MSD Italia, as well as three artists: Tomaso De Luca, Margherita Moscardini, and Alberto Tadiello. Each day was dedicated to one of them and ten company employees, belonging to different company functions.

9 January 2017
Margherita Moscardini, CONDOMINIUM (OR THE MERCK INDEX), 2012

Title: Condominium (or The Merck Index)

Artist: Margherita Moscardini

Curator: Marcello Smarrelli

Title: Condominium (or The Merck Index)
Artist: Margherita Moscardini
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: MSD Italia
Participant number: 10
Location: Rome
Year: 2012

Condominium (or The Merck Index) is the title that artist Margherita Moscardini gave to the workshop she conceived and led, along with the curator and the trainer, as well as ten employees from the pharmaceutical MSD, leader in drugs production; it was held at the Roman company headquarter.

The artist triggered a reflection on visionary ideals within the company setting. She took the ‘standard’ concept as a model for improving the daily life. She identified as actual example of modern “Ideal working village” the Villaggio Crespi d’Adda, which was built during the late XIX century by entrepreneur Cristoforo Benigno Crespi. Starting from the question: “Which residential model would currently meet a large company employees’ needs?” every employee drew on relief his or her ideal environment. This had to match or summarize their residential needs or their concept of public space. The drawings they produced during the workshop have been collected and bound to compose a volume of relief images: these are the metaphor of a condominium, an actual artist book issued in signed and numbered editions.

E-STRAORDINARIO for MSD was divided into three workshop days and involved thirty employees from the pharmaceutical company MSD Italia and three artists: Tomaso De Luca, Margherita Moscardini, and Alberto Tadiello. Each day was dedicated to one of them and ten company employees, coming from different company functions.

9 January 2017
Alberto Tadiello, THINGS GO ON WITH MISTAKES, 2012

Title: Things Go On With Mistakes
Artist: Alberto Tadiello
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: MSD
Participant number: 10
Location: Rome
Year: 2012

Things Go On With Mistakes is the title that artist Alberto Tadiello gave to the workshop he conceived and led, along with ten employees from the pharmaceutical MSD, leader in drugs production; it was held at the Roman company headquarter.

Participants were supported by the curator and the trainer and were given different materials to invent instruments, by leveraging the simple functioning mechanisms of rotations and frictions that generated sounds or noises. Every participant carried out a short personal research to create an audio entity from which a collective action developed; this was composed by a series of elements that simultaneously worked as a small orchestra composed by the pieces they produced. The artist’s project title relates to a track belonging to an album that resulted from the collaboration between two American bands (“In The Fishtank”, The Black Heart Procession + Solbakken); the project aimed at creating sound elements to foster cooperation among participants.

E-STRAORDINARIO for MSD was divided into three workshop days and involved thirty employees from the pharmaceutical company MSD Italia and three international level artists: Tomaso De Luca, Margherita Moscardini, and Alberto Tadiello. Each day was dedicated to one of them and ten company employees, coming from different company functions.

9 January 2017
Marinella Senatore, FILMING THE PROCESS #2, 2012

Title: Filming the process #2
Artist: Marinella Senatore
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: Sole 24 Ore Business School
Participant number: 35
Location: Milan
Year: 2012

Filming the process #2 is the title that artist Marinella Senatore gave to the workshop she conceived and led with thirty-five students from the Master in Economics and Management of Arts and Culture issued by Sole 24 Ore Business School. They were supported by the trainer and the curator. For this occasion, Fondazione Ermanno Casoli – Sole 24 Ore Business School partner since 2012 – proposed a project entitled Filming the process #1, which had already been experimented with twenty employees of Biotronik Italia spa back in 2011; it aimed at making the Master students live an experience within a company, analyzing and dealing with contents and methods.

The workshop focused on triggering and fostering participation and aggregation processes through the film making practice, which is the artist’s favorite expressive modality. Students were engaged in realizing a short audiovisual content, for which they worked in groups and covered every step of the process, from the writing to the footage, to the direction and the final editing.

The project boosted the ability to address the individual work towards a shared goal and a collective thought, where intervention areas of each component and every single skill were handled to improve collaboration and team work.

11 January 2017
Cesare Pietroiusti, AGÌTA, 2012

Title: Agìta – Istruzioni per un’agenda non funzionale
Artist: Cesare Pietroiusti
Curator: Marcello Smarrelli
Company: Confindustria Ancona
Participant number: 15
Location: Jesi – Pinacoteca Civica and Ancona – Confindustria
Year: 2012/2013

Agìta – Istruzioni per un’agenda non funzionale is the title that artist Cesare Pietroiusti gave to the workshop he conceived and led. It was divided into two steps with fifteen participants supported by the curator and the trainer; they included entrepreneurs and managers from the mechanic industry in the Ancona province, as well as representatives from the local public administration cultural sector.

During the first step, which took place at Pinacoteca Civica in Jesi, the artist held a workshop which purpose was removing the rational and emotional blockages that hold back creativity. During the second step, which took place at Confindustria Ancona headquarters, participants were given an artist book edited in thirty copies, numbered and signed, entitled Agìta, in which the contents that arose from the previous working day were collected. Pietroiusti focused on the quick and superfluous thoughts that daily cross our mind in different moments; they are difficult to recall as they do not relate to any action. The artist defines them “Non-functional thoughts” and he has been collecting them for years in the website pensierinonfunzionali.net he specifically created to set them.

Agìta, a non-functional organizer, is the tool to note down one’s own “non-functional thoughts”; this is done in a dedicated spot at the end of the organizer, in which the “non-functional thoughts” arisen during the workshop were documented, according to the means and methods participants deemed adequate. This section also included the thoughts that Cesare Pietroiusti has collected for the last thirty years.

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9 January 2017
Marinella Senatore, FILMING THE PROCESS #1, 2011

Title: Filming the process #1
Artist: Marinella Senatore
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: Biotronik
Participant number: 20
Location: Milan – DOCVA
Year: 2011

Filming the process #1 is the title that artist and filmmaker Marinella Senatore gave to the workshop she conceived and led. Twenty employees of Biotronik Italia spa were supported by the trainer and the curator during the event that took place in Milan at DOCVA – Documentation Center for Visual Arts and was organized by Careof and Viafarini associations within Fabbrica del Vapore.

The workshop focused on triggering and fostering participation and aggregation processes through the film making practice, which is the artist’s favorite expressive modality. Participants were engaged in realizing two short movies, for which they worked in groups and covered every step of the process, from the writing to the footage, to the direction and the final editing.

The project boosted the ability to address the individual work towards a shared goal and a collective thought, where intervention areas of each component and every single skill were handled to improve collaboration and team work.

Watch the video

9 January 2017
Grzegorz Drozd, ON TOUR IN POLAND, 2010

Title: Opera
Artist: Grzegorz Drozd
Curator: Marcello Smarrelli and Stach Szablowski
Trainer: Monica Schwertner
Company: Elica Poland
Participant number: 30
Location: Jelcz – Laskowice
Year: 2010
Exhibitions: Warsaw – Galleria 2 August 17-31

Opera is the title that artist Grzegorz Drozd gave to the workshop he conceived and led with thirty Elica employees; they were supported by the trainer and the curators. The workshop took place at Elica plant in Jelcz-Laskowice, Poland.

The project aimed at giving value to every single intervention within a collective action. It highlighted the worker community’s creative potential. It did it by introducing unusual elements in the plant daily routine, yet maintaining its working method and organization. After entering the factory life through an auto-introduction, the artist realized a music performance with participants, using toy instruments. As in the company setting, where every individual is part of a wider and more complex system and the collective action aims at a shared goal, namely the production, every employee committed to contribute to reach a shared purpose: generating a collective artwork in which everyone is author and protagonist.

For the final outcome, Drozd realized a video by using the footage that was made during the performance, whereas the music instruments were given to charity.

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9 January 2017
Sissi, TITOLATI VESTITI, 2011

Title: Titolati vestiti
Artist: Sissi
Curator: Marcello Smarrelli
Trainer: Giovanni Boano – HiC et NunC
Company: Artsana Group
Participants: 20
Location: Grandate – Como
Year: 2011

Titolati vestiti is the title that artist Sissi gave to the workshop she conceived and led with twenty employees of Artsana Group multinational, 20 specialized designers of the clothing and children products industry; it took place in the company offices of Grandate in Como.

The artist was supported by the trainer and the curator and led participants to analyze the clothes they designed and liked most to identify a peculiar feature. This allowed to creating a clothe classification and to giving clothes new meanings and names, that is to re-entitling them. During the workshop second step, some parts of the analyzed clothes were cut and united according to new criteria, so as to trigger a hybridization process that generated something new: the single parts were re-entitled and sewed to create a new clothe, which symbolized a family, friend or colleague group. This was composed by different identities that are connected and united by a strong link, even though they’re not similar to each other.

The workshop triggered a creative process in which participants felt free to re-consider reality and re-name it: they broke pre-defined concepts and stimulated ideas that bring cutting-edge solutions.

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15 December 2015
Francesco Arena, RICORDARE È CONOSCERE, 2009

Title: Ricordare è conoscere
Artist: Francesco Arena
Curator: Marcello Smarrelli
Company: Elica
Participant number: 22
Location: Fabriano – Elica’s Headquarters
Year: 2009

Ricordare è conoscere is the title of the workshop series that artist Francesco Arena conceived and led with twenty-two Elica employees; they were supported by the curator and were engaged in a reflection path dealing with the modalities and mechanisms that underpin memory. The event took place at Elica Headquarters in Fabriano and was realized through three collective works.

Oggetti legati all’11 settembre 2001 momentaneamente riuniti su un pallet is the first work, a temporary artwork that relates to 9/11 and tells the story of that day through a specific object, to underline that no gesture dissipates and that every action and every thought join and contribute to create the great history.

With Alla stessa altezza degli occhi, the artist tackled the portrait topic: the gaze we give to other people and the way it comes back to us in deformed, widened and crystallized concepts and stories. The image gallery that this workshop generated is currently exhibited in Fabriano Elica Headquarters.

For Ritratto di gruppo in un interno, the portrait idea was tackled by relating the individual with a work team internal dynamics. Participants were asked to create a sculpture starting from the same material -a 25 kg clay piece-, the same tool -a wooden board- and the same time -11 minutes.

The resulting artworks preceded Teste, the work that Francesco Arena realized for the Ermanno Casoli Award XI edition. They highlighted how simple daily objects can be turned into tools to record a memory and to re-interpret the present time.

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14 December 2016
Cesare Pietroiusti, L’INTELLIGENZA DEL CASO, 2009

Title: L’intelligenza del caso
Artist: Cesare Pietroiusti
Curator: Marcello Smarrelli
Trainer: NO
Company: Elica
Participant number: 57
Location: Fabriano – Elica’s Headquarters
Year: 2009

L’intelligenza del caso is the title that artist Cesare Pietroiusti gave to the workshop he conceived and led with fifty-seven Elica employees; they were supported by the curator and realized at the company headquarters in Fabriano.

The workshop was divided into two working days and dealt with two main topics: the error determined by the chance that can generate an unexpected resource and the economic exchange-related mechanisms. Firstly, the artist engaged participants in a reflection on the proposed issues; secondly, the following day, they realized two thousand drawings using candle smoke (central element in the suctioning hood production) and wine (Rosso Conero, a local wine), elements that create unexpected, unpredictable, incontrollable effects on paper (Fabriano excellence). Duemila disegni da portare via is the title of the wide installation that was realized inside Elica’s Headquarters and is meant to progressively dissipate. Everyone was asked to take a drawing and meet the instructions the artist and the participants gave: those who picked a wine drawing should put it in the same place within one year, after the paper sheet had lived an experience which traces would remain on it; those who picked a candle-smoke drawing -which is an unfinished work- should burn it: ashes would be the finished artwork.

The workshop aimed at recognizing and creatively using chance, collateral effects, and errors and to reflecting on the stiffness of paradigms and the economic processes methods, namely goods and money exchange, which are typical to both the business sector and the art industry.

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10 March 2008
Ettore Favini, Christian Frosi e Nico Vascellari, DAL PROGETTO ALL’OGGETTO, 2008

Artist: Ettore Favini, Christian Frosi, Nicola Vascellari
Curator: Marcello Smarrelli
Company: Elica
Participant number: 30
Location: Fabriano – Elica’s Headquarters
Year: 2008
Exhibitions: June 28th – July 31st, 2008, Fabriano Elica Headquarters; September 1st – 30th, 2008 Elica Mergo (AN); October 1st – 31st, 2008 Elica Serra S. Quirico (AN)

Dal progetto all’oggetto is the workshop title that three artists conceived and led: Nico Vascellari, Ettore Favini and Christian Frosi, with thirty Elica employees; the event took place at Fabriano Elica Headquarters.

The initiative aimed at thinking about the complex process that turns an ordinary object into an artwork; the artists, according to their own working methods and poetics, developed the common issue to industrial and artistic productions: the project role and the theoretical processing.

Ettore Favini decided to recreate, with the participants, an art system micro-model, with critics, galleries and artists. Christian Frosi realized a more abstract and emotional path: he asked participants to tell an intimate part of theirs through one or more personal objects. Finally, Nico Vascellari designed a shuttering intervention that radicalizes the reflection on the project-object relation: he proposed an experience disconnected from the material production.

The results were exhibited during an exhibition at Fabriano Elica Headquarters, in Mergo (AN) plant, and in Serra San Quirico (AN) plant.